diff --git a/ADOPTERS.md b/ADOPTERS.md
index 1141042a74..746adfe5c9 100644
--- a/ADOPTERS.md
+++ b/ADOPTERS.md
@@ -1,7 +1,7 @@
 # Adopters
 
 _If you're using Backstage in your organization, please try to add your company name to this list. It really helps the project to gain momentum and credibility. It's a small contribution back to the project with a big impact._
-_You can do this by using the [Adopter form](https://form.typeform.com/to/zcOaKikB) or by editing this file after following the [CONTRIBUTING.md](./CONTRIBUTING.md)._
+_You can do this by using the [Adopter form](https://info.backstage.spotify.com/public-adopter-hand-raiser-form) or by editing this file after following the [CONTRIBUTING.md](./CONTRIBUTING.md)._
 
 | Organization                                                                | Contact                                                                                                                                                                                                                                                          | Description of Use                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |
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