diff --git a/.changeset/hungry-stingrays-type.md b/.changeset/hungry-stingrays-type.md
new file mode 100644
index 0000000000..8cb11f67a5
--- /dev/null
+++ b/.changeset/hungry-stingrays-type.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-techdocs-backend': patch
+---
+
+Keep the tech docs sync event stream alive even if it is taking a while to build.
diff --git a/plugins/techdocs-backend/src/service/DocsSynchronizer.test.ts b/plugins/techdocs-backend/src/service/DocsSynchronizer.test.ts
index 1445079d12..52a3b82651 100644
--- a/plugins/techdocs-backend/src/service/DocsSynchronizer.test.ts
+++ b/plugins/techdocs-backend/src/service/DocsSynchronizer.test.ts
@@ -32,6 +32,7 @@ import { DocsBuilder, shouldCheckForUpdate } from '../DocsBuilder';
 import { DocsSynchronizer, DocsSynchronizerSyncOpts } from './DocsSynchronizer';
 
 jest.mock('../DocsBuilder');
+jest.useFakeTimers();
 
 jest.mock('node-fetch', () => ({
   __esModule: true,
@@ -130,6 +131,8 @@ describe('DocsSynchronizer', () => {
 
         const logger = MockedDocsBuilder.mock.calls[0][0].logger;
 
+        jest.advanceTimersByTime(10001);
+
         logger.info('Some more log');
 
         return true;
@@ -144,13 +147,19 @@ describe('DocsSynchronizer', () => {
         generators,
       });
 
-      expect(mockResponseHandler.log).toHaveBeenCalledTimes(3);
+      expect(mockResponseHandler.log).toHaveBeenCalledTimes(4);
       expect(mockResponseHandler.log).toHaveBeenCalledWith('Some log');
       expect(mockResponseHandler.log).toHaveBeenCalledWith('Another log');
       expect(mockResponseHandler.log).toHaveBeenCalledWith(
         expect.stringMatching(/info.*Some more log/),
       );
 
+      expect(mockResponseHandler.log).toHaveBeenCalledWith(
+        expect.stringMatching(
+          /info.*The docs building process is taking a little bit longer to process this entity. Please bear with us/,
+        ),
+      );
+
       expect(mockResponseHandler.finish).toHaveBeenCalledWith({
         updated: true,
       });
diff --git a/plugins/techdocs-backend/src/service/DocsSynchronizer.ts b/plugins/techdocs-backend/src/service/DocsSynchronizer.ts
index 647447a612..3d89d1647f 100644
--- a/plugins/techdocs-backend/src/service/DocsSynchronizer.ts
+++ b/plugins/techdocs-backend/src/service/DocsSynchronizer.ts
@@ -128,7 +128,13 @@ export class DocsSynchronizer {
         cache: this.cache,
       });
 
+      const interval = setInterval(() => {
+        taskLogger.info(
+          'The docs building process is taking a little bit longer to process this entity. Please bear with us.',
+        );
+      }, 10000);
       const updated = await this.buildLimiter(() => docsBuilder.build());
+      clearInterval(interval);
 
       if (!updated) {
         finish({ updated: false });