diff --git a/.changeset/little-trees-fold.md b/.changeset/little-trees-fold.md
new file mode 100644
index 0000000000..4963dd5aa1
--- /dev/null
+++ b/.changeset/little-trees-fold.md
@@ -0,0 +1,5 @@
+---
+'@backstage/create-app': patch
+---
+
+Updates the end to end test in the app to match the new catalog index page title. To apply this change to an existing app, update `packages/app/cypress/integration/app.js` to search for `"My Company Catalog"` instead of `"My Company Service Catalog"`.
diff --git a/.changeset/witty-lies-shave.md b/.changeset/witty-lies-shave.md
new file mode 100644
index 0000000000..68fd4b1137
--- /dev/null
+++ b/.changeset/witty-lies-shave.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-catalog': patch
+---
+
+Switch out the time-based personal greeting for a plain title on the catalog index page, and remove the clocks for different timezones.
diff --git a/packages/create-app/templates/default-app/packages/app/cypress/integration/app.js b/packages/create-app/templates/default-app/packages/app/cypress/integration/app.js
index efcd5b8d93..43fb2e32de 100644
--- a/packages/create-app/templates/default-app/packages/app/cypress/integration/app.js
+++ b/packages/create-app/templates/default-app/packages/app/cypress/integration/app.js
@@ -1,6 +1,6 @@
 describe('App', () => {
   it('should render the catalog', () => {
     cy.visit('/');
-    cy.contains('My Company Service Catalog');
+    cy.contains('My Company Catalog');
   });
 });
diff --git a/packages/e2e-test/src/commands/run.ts b/packages/e2e-test/src/commands/run.ts
index c055bcd21e..ebf4e6c835 100644
--- a/packages/e2e-test/src/commands/run.ts
+++ b/packages/e2e-test/src/commands/run.ts
@@ -335,7 +335,7 @@ async function testAppServe(pluginName: string, appDir: string) {
       try {
         const browser = new Browser();
 
-        await waitForPageWithText(browser, '/', 'My Company Service Catalog');
+        await waitForPageWithText(browser, '/', 'My Company Catalog');
         await waitForPageWithText(
           browser,
           `/${pluginName}`,
diff --git a/plugins/catalog/src/components/CatalogPage/CatalogLayout.tsx b/plugins/catalog/src/components/CatalogPage/CatalogLayout.tsx
index 298aeacfec..a57b223afe 100644
--- a/plugins/catalog/src/components/CatalogPage/CatalogLayout.tsx
+++ b/plugins/catalog/src/components/CatalogPage/CatalogLayout.tsx
@@ -14,37 +14,24 @@
  * limitations under the License.
  */
 
-import {
-  configApiRef,
-  Header,
-  HomepageTimer,
-  identityApiRef,
-  Page,
-  useApi,
-} from '@backstage/core';
+import { configApiRef, Header, Page, useApi } from '@backstage/core';
 import React from 'react';
-import { getTimeBasedGreeting } from './utils/timeUtil';
 
 type Props = {
   children?: React.ReactNode;
 };
 
 const CatalogLayout = ({ children }: Props) => {
-  const greeting = getTimeBasedGreeting();
-  const profile = useApi(identityApiRef).getProfile();
-  const userId = useApi(identityApiRef).getUserId();
-  const orgName = useApi(configApiRef).getOptionalString('organization.name');
+  const orgName =
+    useApi(configApiRef).getOptionalString('organization.name') ?? 'Backstage';
 
   return (
     <Page themeId="home">
       <Header
-        title={`${greeting.greeting}, ${profile.displayName || userId}!`}
-        subtitle={`${orgName || 'Backstage'} Service Catalog`}
-        tooltip={greeting.language}
+        title={`${orgName} Catalog`}
+        subtitle={`Catalog of software components at ${orgName}`}
         pageTitleOverride="Home"
-      >
-        <HomepageTimer />
-      </Header>
+      />
       {children}
     </Page>
   );
diff --git a/plugins/catalog/src/components/CatalogPage/utils/locales/goodAfternoon.locales.json b/plugins/welcome/src/utils/locales/goodAfternoon.locales.json
similarity index 100%
rename from plugins/catalog/src/components/CatalogPage/utils/locales/goodAfternoon.locales.json
rename to plugins/welcome/src/utils/locales/goodAfternoon.locales.json
diff --git a/plugins/catalog/src/components/CatalogPage/utils/locales/goodEvening.locales.json b/plugins/welcome/src/utils/locales/goodEvening.locales.json
similarity index 100%
rename from plugins/catalog/src/components/CatalogPage/utils/locales/goodEvening.locales.json
rename to plugins/welcome/src/utils/locales/goodEvening.locales.json
diff --git a/plugins/catalog/src/components/CatalogPage/utils/locales/goodMorning.locales.json b/plugins/welcome/src/utils/locales/goodMorning.locales.json
similarity index 100%
rename from plugins/catalog/src/components/CatalogPage/utils/locales/goodMorning.locales.json
rename to plugins/welcome/src/utils/locales/goodMorning.locales.json
diff --git a/plugins/catalog/src/components/CatalogPage/utils/timeUtil.js b/plugins/welcome/src/utils/timeUtil.js
similarity index 100%
rename from plugins/catalog/src/components/CatalogPage/utils/timeUtil.js
rename to plugins/welcome/src/utils/timeUtil.js
diff --git a/plugins/catalog/src/components/CatalogPage/utils/timeUtil.test.js b/plugins/welcome/src/utils/timeUtil.test.js
similarity index 100%
rename from plugins/catalog/src/components/CatalogPage/utils/timeUtil.test.js
rename to plugins/welcome/src/utils/timeUtil.test.js