diff --git a/.changeset/thick-hotels-enter.md b/.changeset/thick-hotels-enter.md
new file mode 100644
index 0000000000..300586f570
--- /dev/null
+++ b/.changeset/thick-hotels-enter.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-catalog-backend-module-github': patch
+---
+
+Fix GitHub catalog entity provider branch matching on event processing.
diff --git a/plugins/catalog-backend-module-github/src/providers/GithubEntityProvider.test.ts b/plugins/catalog-backend-module-github/src/providers/GithubEntityProvider.test.ts
index 4032e1d368..b9f69b5754 100644
--- a/plugins/catalog-backend-module-github/src/providers/GithubEntityProvider.test.ts
+++ b/plugins/catalog-backend-module-github/src/providers/GithubEntityProvider.test.ts
@@ -961,6 +961,33 @@ describe('GithubEntityProvider', () => {
 
         expect(entityProviderConnection.refresh).toHaveBeenCalledTimes(1);
       });
+
+      it('should fail with incorrect branch matching', async () => {
+        const config = createSingleProviderConfig({
+          providerConfig: {
+            catalogPath: '**/catalog-info.yaml',
+          },
+        });
+        const provider = createProviders(config)[0];
+
+        const entityProviderConnection: EntityProviderConnection = {
+          applyMutation: jest.fn(),
+          refresh: jest.fn(),
+        };
+        await provider.connect(entityProviderConnection);
+
+        const event = createPushEvent({
+          catalogFile: {
+            action: 'added',
+            path: 'folder1/folder2/folder3/catalog-info.yaml',
+          },
+          ref: 'refs/heads/my-main-branch',
+        });
+
+        await provider.onEvent(event);
+
+        expect(entityProviderConnection.applyMutation).toHaveBeenCalledTimes(0);
+      });
     });
 
     describe('on repository event', () => {
diff --git a/plugins/catalog-backend-module-github/src/providers/GithubEntityProvider.ts b/plugins/catalog-backend-module-github/src/providers/GithubEntityProvider.ts
index 5f3c652cb9..dd8c16ef34 100644
--- a/plugins/catalog-backend-module-github/src/providers/GithubEntityProvider.ts
+++ b/plugins/catalog-backend-module-github/src/providers/GithubEntityProvider.ts
@@ -343,7 +343,7 @@ export class GithubEntityProvider implements EntityProvider, EventSubscriber {
     const branch =
       this.config.filters.branch || event.repository.default_branch;
 
-    if (!event.ref.includes(branch)) {
+    if (event.ref !== `refs/heads/${branch}`) {
       this.logger.debug(`skipping push event from ref ${event.ref}`);
       return;
     }