diff --git a/.changeset/lazy-years-float.md b/.changeset/lazy-years-float.md
new file mode 100644
index 0000000000..23bd77a0bb
--- /dev/null
+++ b/.changeset/lazy-years-float.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-catalog-react': patch
+---
+
+Fix catalog filtering to allow searching entities by display name
diff --git a/plugins/catalog-react/src/filters.test.ts b/plugins/catalog-react/src/filters.test.ts
index 8ddac7e53b..12ebc4ba04 100644
--- a/plugins/catalog-react/src/filters.test.ts
+++ b/plugins/catalog-react/src/filters.test.ts
@@ -72,6 +72,33 @@ const templates: TemplateEntityV1beta3[] = [
   },
 ];
 
+const users: Entity[] = [
+  {
+    apiVersion: '1',
+    kind: 'User',
+    metadata: {
+      name: 'jd1234',
+    },
+    spec: {
+      profile: {
+        displayName: 'DOE, JOHN',
+      },
+    },
+  },
+  {
+    apiVersion: '1',
+    kind: 'User',
+    metadata: {
+      name: 'fb3456',
+    },
+    spec: {
+      profile: {
+        displayName: 'BAR, FOO',
+      },
+    },
+  },
+];
+
 describe('EntityTextFilter', () => {
   it('should search name', () => {
     const filter = new EntityTextFilter('app');
@@ -96,6 +123,12 @@ describe('EntityTextFilter', () => {
     expect(filter.filterEntity(entities[0])).toBeFalsy();
     expect(filter.filterEntity(entities[1])).toBeTruthy();
   });
+
+  it('should search display name', () => {
+    const filter = new EntityTextFilter('doe');
+    expect(filter.filterEntity(users[0])).toBeTruthy();
+    expect(filter.filterEntity(users[1])).toBeFalsy();
+  });
 });
 
 describe('EntityOrphanFilter', () => {
diff --git a/plugins/catalog-react/src/filters.ts b/plugins/catalog-react/src/filters.ts
index 08be27a561..1bab65ce9a 100644
--- a/plugins/catalog-react/src/filters.ts
+++ b/plugins/catalog-react/src/filters.ts
@@ -94,6 +94,13 @@ export class EntityTextFilter implements EntityFilter {
     const partialMatch = this.toUpperArray([
       entity.metadata.name,
       entity.metadata.title,
+      ...(typeof entity.spec?.profile === 'object' &&
+      entity.spec?.profile !== null &&
+      !Array.isArray(entity.spec.profile) &&
+      'displayName' in entity.spec.profile &&
+      typeof entity.spec.profile.displayName === 'string'
+        ? [entity.spec.profile.displayName]
+        : []),
     ]);
 
     for (const word of words) {