diff --git a/.changeset/analytics-haunts-dismembered-constellations.md b/.changeset/analytics-haunts-dismembered-constellations.md
new file mode 100644
index 0000000000..cc685d68f0
--- /dev/null
+++ b/.changeset/analytics-haunts-dismembered-constellations.md
@@ -0,0 +1,23 @@
+---
+'@backstage/core-components': patch
+---
+
+The `<Link />` component now automatically instruments all link clicks using
+the new Analytics API. Each click triggers a `click` event, containing the
+location the user clicked to. In addition, these events inherit plugin-level
+metadata, allowing clicks to be attributed to the plugin containing the link:
+
+```json
+{
+  "verb": "click",
+  "noun": "/value/of-the/to-prop/passed-to-the-link",
+  "domain": {
+    "componentName": "Link",
+    "pluginId": "plugin-in-which-link-was-clicked",
+    "routeRef": "any-associated-route-ref-id"
+  }
+}
+```
+
+These events can be identified and handled by checking for the verb `click`
+and the componentName `Link`.
diff --git a/packages/core-components/src/components/Link/Link.test.tsx b/packages/core-components/src/components/Link/Link.test.tsx
index 97a71c5760..0be4749f0a 100644
--- a/packages/core-components/src/components/Link/Link.test.tsx
+++ b/packages/core-components/src/components/Link/Link.test.tsx
@@ -16,10 +16,12 @@
 
 import React from 'react';
 import { render, fireEvent } from '@testing-library/react';
-import { wrapInTestApp } from '@backstage/test-utils';
+import { MockAnalyticsApi, wrapInTestApp } from '@backstage/test-utils';
+import { ApiProvider, ApiRegistry } from '@backstage/core-app-api';
 import { isExternalUri, Link } from './Link';
 import { Route, Routes } from 'react-router';
 import { act } from 'react-dom/test-utils';
+import { analyticsApiRef } from '../../../../core-plugin-api/src';
 
 describe('<Link />', () => {
   it('navigates using react-router', async () => {
@@ -40,6 +42,36 @@ describe('<Link />', () => {
     expect(getByText(testString)).toBeInTheDocument();
   });
 
+  it('captures click using analytics api', async () => {
+    const linkText = 'Navigate!';
+    const analyticsApi = new MockAnalyticsApi();
+    const customOnClick = jest.fn();
+
+    const { getByText } = render(
+      wrapInTestApp(
+        <ApiProvider apis={ApiRegistry.from([[analyticsApiRef, analyticsApi]])}>
+          <Link to="/test" onClick={customOnClick}>
+            {linkText}
+          </Link>
+        </ApiProvider>,
+      ),
+    );
+
+    await act(async () => {
+      fireEvent.click(getByText(linkText));
+    });
+
+    // Analytics event should have been fired.
+    expect(analyticsApi.getEvents()[0]).toMatchObject({
+      verb: 'click',
+      noun: '/test',
+      domain: { componentName: 'Link' },
+    });
+
+    // Custom onClick handler should have still been fired too.
+    expect(customOnClick).toHaveBeenCalled();
+  });
+
   describe('isExternalUri', () => {
     it.each([
       [true, 'http://'],
diff --git a/packages/core-components/src/components/Link/Link.tsx b/packages/core-components/src/components/Link/Link.tsx
index 0d301dccf9..b985fcb922 100644
--- a/packages/core-components/src/components/Link/Link.tsx
+++ b/packages/core-components/src/components/Link/Link.tsx
@@ -14,16 +14,19 @@
  * limitations under the License.
  */
 
+import { useAnalytics, withAnalyticsDomain } from '@backstage/core-plugin-api';
 import {
   Link as MaterialLink,
   LinkProps as MaterialLinkProps,
 } from '@material-ui/core';
-import React, { ElementType } from 'react';
+import React, { ElementType, MutableRefObject } from 'react';
 import {
   Link as RouterLink,
   LinkProps as RouterLinkProps,
 } from 'react-router-dom';
 
+type OptionalRef = MutableRefObject<any> | ((instance: any) => void) | null;
+
 export const isExternalUri = (uri: string) => /^([a-z+.-]+):/.test(uri);
 
 export type LinkProps = MaterialLinkProps &
@@ -36,28 +39,53 @@ declare function LinkType(props: LinkProps): JSX.Element;
 /**
  * Thin wrapper on top of material-ui's Link component
  * Makes the Link to utilise react-router
+ * Thin wrapper on top of material-ui's Link component, which...
+ * - Makes the Link use react-router
+ * - Captures Link clicks as analytics events.
  */
-const ActualLink = React.forwardRef<any, LinkProps>((props, ref) => {
-  const to = String(props.to);
-  const external = isExternalUri(to);
-  const newWindow = external && !!/^https?:/.exec(to);
-  return external ? (
-    // External links
-    <MaterialLink
-      ref={ref}
-      href={to}
-      {...(newWindow ? { target: '_blank', rel: 'noopener' } : {})}
-      {...props}
-    />
-  ) : (
-    // Interact with React Router for internal links
-    <MaterialLink ref={ref} component={RouterLink} {...props} />
-  );
-});
+const ActualLink = withAnalyticsDomain(
+  ({ inputRef, onClick, ...props }: LinkProps & { inputRef: OptionalRef }) => {
+    const analytics = useAnalytics();
+    const to = String(props.to);
+    const external = isExternalUri(to);
+    const newWindow = external && !!/^https?:/.exec(to);
+
+    const handleClick = (event: React.MouseEvent<any, MouseEvent>) => {
+      if (onClick !== undefined) {
+        onClick(event);
+      }
+      analytics.captureEvent('click', to);
+    };
+
+    return external ? (
+      // External links
+      <MaterialLink
+        ref={inputRef}
+        href={to}
+        onClick={handleClick}
+        {...(newWindow ? { target: '_blank', rel: 'noopener' } : {})}
+        {...props}
+      />
+    ) : (
+      // Interact with React Router for internal links
+      <MaterialLink
+        ref={inputRef}
+        component={RouterLink}
+        onClick={handleClick}
+        {...props}
+      />
+    );
+  },
+  { componentName: 'Link' },
+);
+
+export const WrappedLink = React.forwardRef<any, LinkProps>((props, ref) => (
+  <ActualLink {...props} inputRef={ref} />
+));
 
 // TODO(Rugvip): We use this as a workaround to make the exported type be a
 //               function, which makes our API reference docs much nicer.
 //               The first type to be exported gets priority, but it will
 //               be thrown away when compiling to JS.
 // @ts-ignore
-export { LinkType as Link, ActualLink as Link };
+export { LinkType as Link, WrappedLink as Link };