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@@ -17,11 +17,11 @@ We created Backstage about 4 years ago. While our internal version of Backstage
 
 - **Phase 1:** Extensible frontend platform (now) - You will be able to easily create a single consistent UI layer for your internal infrastructure and tools. A set of reusable UX patterns and components help ensure a consistent experience between tools.
 
-- **Phase 2:** Manage your software inventory (next 2-3 months) - A central software inventory with clear ownership and the ability to easily create and manage software at scale. Regardless of whether you want to create a new library, view service deployment status in Kubernetes, or check the test coverage for a website -- Backstage will provide all of those tools - and many more - in a single developer portal.
+- **Phase 2:** Manage your stuff (next 2-3 months) - Manage anything from microservices to software components to infrastructure and your service catalog. Regardless of whether you want to create a new library, view service deployment status in Kubernetes, or check the test coverage for a website -- Backstage will provide all of those tools - and many more - in a single developer portal.
 
 - **Phase 3:** Ecosystem (later) - Everyone's infrastructure stack is different. By fostering a vibrant community of contributors we hope to provide an ecosystem of Open Source plugins/integrations that allows you to pick the tools that match your stack.
 
-Our vision for Backstage is for it to become the trusted standard toolbox (read: UI layer) for the open source infrastructure landscape. We realize this is an ambitious goal. We can’t do it alone. If this sounds interesting or you'd like to help us shape our product vision, we'd love to talk. You can email me directly: [alund@spotify.com](mailto:alund@spotify.com).
+Our vision for Backstage is for it to become the trusted standard toolbox (read: UI layer) for the open source infrastructure landscape. Think of it like Kubernetes for developer experience. We realize this is an ambitious goal. We can’t do it alone. If this sounds interesting or you'd like to help us shape our product vision, we'd love to talk. You can email me directly: [alund@spotify.com](mailto:alund@spotify.com).
 
 ## Overview