diff --git a/.changeset/rude-feet-sparkle.md b/.changeset/rude-feet-sparkle.md
new file mode 100644
index 0000000000..fabc83bb0b
--- /dev/null
+++ b/.changeset/rude-feet-sparkle.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-analytics-module-newrelic-browser': patch
+---
+
+Introduced the New Relic Browser analytics module. Check out the plugins [README.md](https://github.com/backstage/backstage/tree/master/plugins/analytics-module-newrelic-browser) for more details!
diff --git a/.github/CODEOWNERS b/.github/CODEOWNERS
index 82a9eb499d..5c957807cf 100644
--- a/.github/CODEOWNERS
+++ b/.github/CODEOWNERS
@@ -4,91 +4,91 @@
 # The last matching pattern takes precedence.
 # https://help.github.com/articles/about-codeowners/
 
-*                                                   @backstage/maintainers
-yarn.lock                                           @backstage/maintainers @backstage-service
-*/yarn.lock                                         @backstage/maintainers @backstage-service
-/.changeset/*.md                                        
-/cypress/src/integration/plugins/techdocs.spec.ts   @backstage/techdocs-maintainers
-/docs/assets/search                                 @backstage/discoverability-maintainers
-/docs/features/search                               @backstage/discoverability-maintainers
-/docs/features/techdocs                             @backstage/techdocs-maintainers
-/docs/plugins/integrating-search-into-plugins.md    @backstage/discoverability-maintainers
-/packages/cli/src/commands/onboard                  @backstage/sharks
-/packages/techdocs-cli                              @backstage/techdocs-maintainers
-/packages/techdocs-cli-embedded-app                 @backstage/techdocs-maintainers
-/plugins/adr                                        @backstage/maintainers @kuangp
-/plugins/adr-*                                      @backstage/maintainers @kuangp
-/plugins/allure                                     @backstage/maintainers @deepak-bhardwaj-ps
-/plugins/apache-airflow                             @backstage/maintainers @cmpadden
-/plugins/api-docs                                   @backstage/maintainers @backstage/sda-se-reviewers
-/plugins/azure-devops                               @backstage/maintainers @marleypowell @awanlin
-/plugins/azure-devops-backend                       @backstage/maintainers @marleypowell @awanlin
-/plugins/azure-devops-common                        @backstage/maintainers @marleypowell @awanlin
-/plugins/bitbucket-cloud-common                     @backstage/maintainers @pjungermann
-/plugins/bitrise                                    @backstage/maintainers @backstage/sda-se-reviewers
-/plugins/catalog                                    @backstage/maintainers @backstage/catalog-maintainers
-/plugins/catalog-*                                  @backstage/maintainers @backstage/catalog-maintainers
-/plugins/catalog-backend-module-aws                 @backstage/maintainers @backstage/catalog-maintainers @pjungermann
-/plugins/catalog-backend-module-bitbucket-cloud     @backstage/maintainers @backstage/catalog-maintainers @pjungermann
-/plugins/catalog-backend-module-msgraph             @backstage/maintainers @backstage/catalog-maintainers @pjungermann
-/plugins/catalog-backend-module-puppetdb            @backstage/maintainers @backstage/catalog-maintainers @tdabasinskas
-/plugins/catalog-graph                              @backstage/maintainers @backstage/catalog-maintainers @backstage/sda-se-reviewers
-/plugins/circleci                                   @backstage/maintainers @adamdmharvey
-/plugins/cloudbuild                                 @backstage/maintainers @trivago/ebarrios
-/plugins/code-coverage                              @backstage/maintainers @alde @nissayeva
-/plugins/code-coverage-backend                      @backstage/maintainers @alde @nissayeva
-/plugins/cost-insights                              @backstage/maintainers @backstage/silver-lining
-/plugins/cost-insights-*                            @backstage/maintainers @backstage/silver-lining
-/plugins/devtools                                   @backstage/maintainers @awanlin
-/plugins/devtools-backend                           @backstage/maintainers @awanlin
-/plugins/devtools-common                            @backstage/maintainers @awanlin
-/plugins/entity-feedback                            @backstage/maintainers @kuangp
-/plugins/entity-feedback-*                          @backstage/maintainers @kuangp
-/plugins/events-backend                             @backstage/maintainers @pjungermann
-/plugins/events-backend-module-aws-sqs              @backstage/maintainers @pjungermann
-/plugins/events-backend-module-azure                @backstage/maintainers @pjungermann
-/plugins/events-backend-module-bitbucket-cloud      @backstage/maintainers @pjungermann
-/plugins/events-backend-module-gerrit               @backstage/maintainers @pjungermann
-/plugins/events-backend-module-github               @backstage/maintainers @pjungermann
-/plugins/events-backend-module-gitlab               @backstage/maintainers @pjungermann
-/plugins/events-backend-test-utils                  @backstage/maintainers @pjungermann
-/plugins/events-node                                @backstage/maintainers @pjungermann
-/plugins/explore                                    @backstage/maintainers @backstage/sda-se-reviewers
-/plugins/explore-react                              @backstage/maintainers @backstage/sda-se-reviewers
-/plugins/fossa                                      @backstage/maintainers @backstage/sda-se-reviewers
-/plugins/gcalendar                                  @backstage/maintainers @szubster @ptychu @kielosz @alexrybch
-/plugins/git-release-manager                        @backstage/maintainers @erikengervall
-/plugins/home                                       @backstage/discoverability-maintainers
-/plugins/home-*                                     @backstage/discoverability-maintainers
-/plugins/ilert                                      @backstage/maintainers @yacut
-/plugins/jenkins                                    @backstage/maintainers @timja
-/plugins/jenkins-backend                            @backstage/maintainers @timja
-/plugins/kafka                                      @backstage/maintainers @nirga @andrewthauer
-/plugins/kafka-backend                              @backstage/maintainers @nirga @andrewthauer
-/plugins/kubernetes                                 @backstage/maintainers @backstage/kubernetes-maintainers
-/plugins/kubernetes-*                               @backstage/maintainers @backstage/kubernetes-maintainers
-/plugins/linguist                                   @backstage/maintainers @awanlin
-/plugins/linguist-backend                           @backstage/maintainers @awanlin
-/plugins/linguist-common                            @backstage/maintainers @awanlin
-/plugins/microsoft-calendar                         @backstage/maintainers @abhay-soni-developer @NishkarshRaj
-/plugins/newrelic-dashboard                         @backstage/maintainers @mufaddal7
-/plugins/permission-*                               @backstage/permission-maintainers
-/plugins/playlist                                   @backstage/maintainers @kuangp
-/plugins/playlist-*                                 @backstage/maintainers @kuangp
-/plugins/puppetdb                                   @backstage/maintainers @tdabasinskas
-/plugins/rollbar                                    @backstage/maintainers @andrewthauer
-/plugins/rollbar-backend                            @backstage/maintainers @andrewthauer
-/plugins/scaffolder-backend-module-rails            @backstage/maintainers @angeliski
-/plugins/scaffolder-backend-module-yeoman           @backstage/maintainers @pawelmitka
-/plugins/search                                     @backstage/discoverability-maintainers
-/plugins/search-*                                   @backstage/discoverability-maintainers
-/plugins/sonarqube                                  @backstage/maintainers @backstage/sda-se-reviewers
-/plugins/stack-overflow                             @backstage/discoverability-maintainers
-/plugins/stack-overflow-backend                     @backstage/discoverability-maintainers
-/plugins/techdocs                                   @backstage/techdocs-maintainers
-/plugins/techdocs-*                                 @backstage/techdocs-maintainers
-/plugins/user-settings-backend                      @backstage/maintainers @backstage/sda-se-reviewers
-/tech-insights-backend                              @backstage/maintainers @xantier @iain-b
-/tech-insights-backend-module-jsonfc                @backstage/maintainers @xantier @iain-b
-/tech-insights-tech-insights-common                 @backstage/maintainers @xantier @iain-b
-/tech-insights-tech-insights-node                   @backstage/maintainers @xantier @iain-b
+*                                                 @backstage/maintainers
+*/yarn.lock                                       @backstage/maintainers @backstage-service
+/cypress/src/integration/plugins/techdocs.spec.ts @backstage/techdocs-maintainers
+/docs/assets/search                               @backstage/discoverability-maintainers
+/docs/features/search                             @backstage/discoverability-maintainers
+/docs/features/techdocs                           @backstage/techdocs-maintainers
+/docs/plugins/integrating-search-into-plugins.md  @backstage/discoverability-maintainers
+/packages/cli/src/commands/onboard                @backstage/sharks
+/packages/techdocs-cli                            @backstage/techdocs-maintainers
+/packages/techdocs-cli-embedded-app               @backstage/techdocs-maintainers
+/plugins/adr                                      @backstage/maintainers @kuangp
+/plugins/adr-*                                    @backstage/maintainers @kuangp
+/plugins/allure                                   @backstage/maintainers @deepak-bhardwaj-ps
+/plugins/analytics-module-newrelic-browser        @backstage/maintainers @jmezach
+/plugins/apache-airflow                           @backstage/maintainers @cmpadden
+/plugins/api-docs                                 @backstage/maintainers @backstage/sda-se-reviewers
+/plugins/azure-devops                             @backstage/maintainers @marleypowell @awanlin
+/plugins/azure-devops-backend                     @backstage/maintainers @marleypowell @awanlin
+/plugins/azure-devops-common                      @backstage/maintainers @marleypowell @awanlin
+/plugins/bitbucket-cloud-common                   @backstage/maintainers @pjungermann
+/plugins/bitrise                                  @backstage/maintainers @backstage/sda-se-reviewers
+/plugins/catalog                                  @backstage/maintainers @backstage/catalog-maintainers
+/plugins/catalog-*                                @backstage/maintainers @backstage/catalog-maintainers
+/plugins/catalog-backend-module-aws               @backstage/maintainers @backstage/catalog-maintainers @pjungermann
+/plugins/catalog-backend-module-bitbucket-cloud   @backstage/maintainers @backstage/catalog-maintainers @pjungermann
+/plugins/catalog-backend-module-msgraph           @backstage/maintainers @backstage/catalog-maintainers @pjungermann
+/plugins/catalog-backend-module-puppetdb          @backstage/maintainers @backstage/catalog-maintainers @tdabasinskas
+/plugins/catalog-graph                            @backstage/maintainers @backstage/catalog-maintainers @backstage/sda-se-reviewers
+/plugins/circleci                                 @backstage/maintainers @adamdmharvey
+/plugins/cloudbuild                               @backstage/maintainers @trivago/ebarrios
+/plugins/code-coverage                            @backstage/maintainers @alde @nissayeva
+/plugins/code-coverage-backend                    @backstage/maintainers @alde @nissayeva
+/plugins/cost-insights                            @backstage/maintainers @backstage/silver-lining
+/plugins/cost-insights-*                          @backstage/maintainers @backstage/silver-lining
+/plugins/devtools                                 @backstage/maintainers @awanlin
+/plugins/devtools-backend                         @backstage/maintainers @awanlin
+/plugins/devtools-common                          @backstage/maintainers @awanlin
+/plugins/entity-feedback                          @backstage/maintainers @kuangp
+/plugins/entity-feedback-*                        @backstage/maintainers @kuangp
+/plugins/events-backend                           @backstage/maintainers @pjungermann
+/plugins/events-backend-module-aws-sqs            @backstage/maintainers @pjungermann
+/plugins/events-backend-module-azure              @backstage/maintainers @pjungermann
+/plugins/events-backend-module-bitbucket-cloud    @backstage/maintainers @pjungermann
+/plugins/events-backend-module-gerrit             @backstage/maintainers @pjungermann
+/plugins/events-backend-module-github             @backstage/maintainers @pjungermann
+/plugins/events-backend-module-gitlab             @backstage/maintainers @pjungermann
+/plugins/events-backend-test-utils                @backstage/maintainers @pjungermann
+/plugins/events-node                              @backstage/maintainers @pjungermann
+/plugins/explore                                  @backstage/maintainers @backstage/sda-se-reviewers
+/plugins/explore-react                            @backstage/maintainers @backstage/sda-se-reviewers
+/plugins/fossa                                    @backstage/maintainers @backstage/sda-se-reviewers
+/plugins/gcalendar                                @backstage/maintainers @szubster @ptychu @kielosz @alexrybch
+/plugins/git-release-manager                      @backstage/maintainers @erikengervall
+/plugins/home                                     @backstage/discoverability-maintainers
+/plugins/home-*                                   @backstage/discoverability-maintainers
+/plugins/ilert                                    @backstage/maintainers @yacut
+/plugins/jenkins                                  @backstage/maintainers @timja
+/plugins/jenkins-backend                          @backstage/maintainers @timja
+/plugins/kafka                                    @backstage/maintainers @nirga @andrewthauer
+/plugins/kafka-backend                            @backstage/maintainers @nirga @andrewthauer
+/plugins/kubernetes                               @backstage/maintainers @backstage/kubernetes-maintainers
+/plugins/kubernetes-*                             @backstage/maintainers @backstage/kubernetes-maintainers
+/plugins/linguist                                 @backstage/maintainers @awanlin
+/plugins/linguist-backend                         @backstage/maintainers @awanlin
+/plugins/linguist-common                          @backstage/maintainers @awanlin
+/plugins/microsoft-calendar                       @backstage/maintainers @abhay-soni-developer @NishkarshRaj
+/plugins/newrelic-dashboard                       @backstage/maintainers @mufaddal7
+/plugins/permission-*                             @backstage/permission-maintainers
+/plugins/playlist                                 @backstage/maintainers @kuangp
+/plugins/playlist-*                               @backstage/maintainers @kuangp
+/plugins/puppetdb                                 @backstage/maintainers @tdabasinskas
+/plugins/rollbar                                  @backstage/maintainers @andrewthauer
+/plugins/rollbar-backend                          @backstage/maintainers @andrewthauer
+/plugins/scaffolder-backend-module-rails          @backstage/maintainers @angeliski
+/plugins/scaffolder-backend-module-yeoman         @backstage/maintainers @pawelmitka
+/plugins/search                                   @backstage/discoverability-maintainers
+/plugins/search-*                                 @backstage/discoverability-maintainers
+/plugins/sonarqube                                @backstage/maintainers @backstage/sda-se-reviewers
+/plugins/stack-overflow                           @backstage/discoverability-maintainers
+/plugins/stack-overflow-backend                   @backstage/discoverability-maintainers
+/plugins/techdocs                                 @backstage/techdocs-maintainers
+/plugins/techdocs-*                               @backstage/techdocs-maintainers
+/plugins/user-settings-backend                    @backstage/maintainers @backstage/sda-se-reviewers
+/tech-insights-backend                            @backstage/maintainers @xantier @iain-b
+/tech-insights-backend-module-jsonfc              @backstage/maintainers @xantier @iain-b
+/tech-insights-tech-insights-common               @backstage/maintainers @xantier @iain-b
+/tech-insights-tech-insights-node                 @backstage/maintainers @xantier @iain-b
+yarn.lock                                         @backstage/maintainers @backstage-service
diff --git a/docs/plugins/analytics.md b/docs/plugins/analytics.md
index 3e782b4460..c8f1c9b006 100644
--- a/docs/plugins/analytics.md
+++ b/docs/plugins/analytics.md
@@ -34,10 +34,11 @@ is a concrete implementation of [AnalyticsApi][analytics-api-type], common
 integrations are packaged and provided as plugins. Find your analytics tool of
 choice below.
 
-| Analytics Tool            | Support Status |
-| ------------------------- | -------------- |
-| [Google Analytics][ga]    | Yes ✅         |
-| [Google Analytics 4][ga4] | Yes ✅         |
+| Analytics Tool                        | Support Status |
+| ------------------------------------- | -------------- |
+| [Google Analytics][ga]                | Yes ✅         |
+| [Google Analytics 4][ga4]             | Yes ✅         |
+| [New Relic Browser][newrelic-browser] | Community ✅   |
 
 To suggest an integration, please [open an issue][add-tool] for the analytics
 tool your organization uses. Or jump to [Writing Integrations][int-howto] to
@@ -45,6 +46,7 @@ learn how to contribute the integration yourself!
 
 [ga]: https://github.com/backstage/backstage/blob/master/plugins/analytics-module-ga/README.md
 [ga4]: https://github.com/backstage/backstage/blob/master/plugins/analytics-module-ga4/README.md
+[newrelic-browser]: https://github.com/backstage/backstage/blob/master/plugins/analytics-module-newrelic-browser/README.md
 [add-tool]: https://github.com/backstage/backstage/issues/new?assignees=&labels=plugin&template=plugin_template.md&title=%5BAnalytics+Module%5D+THE+ANALYTICS+TOOL+TO+INTEGRATE
 [int-howto]: #writing-integrations
 [analytics-api-type]: https://backstage.io/docs/reference/core-plugin-api.analyticsapi
diff --git a/plugins/analytics-module-newrelic-browser/.eslintrc.js b/plugins/analytics-module-newrelic-browser/.eslintrc.js
new file mode 100644
index 0000000000..e2a53a6ad2
--- /dev/null
+++ b/plugins/analytics-module-newrelic-browser/.eslintrc.js
@@ -0,0 +1 @@
+module.exports = require('@backstage/cli/config/eslint-factory')(__dirname);
diff --git a/plugins/analytics-module-newrelic-browser/README.md b/plugins/analytics-module-newrelic-browser/README.md
new file mode 100644
index 0000000000..2fe3956d2d
--- /dev/null
+++ b/plugins/analytics-module-newrelic-browser/README.md
@@ -0,0 +1,135 @@
+# Analytics Module: New Relic Browser
+
+This plugin provides an opinionated implementation of the Backstage Analytics API for New Relic Browser. Once installed and configured, analytics events will be sent to New Relic as your users navigate and use your Backstage instance.
+
+This plugin contains no other functionality.
+
+## Installation
+
+1. Install the plugin package in your Backstage app:
+
+```sh
+# From your Backstage root directory
+yarn add --cwd packages/app @backstage/plugin-analytics-module-newrelic-browser
+```
+
+2. Wire up the API implementation to your App:
+
+```tsx
+// packages/app/src/apis.ts
+import {
+  analyticsApiRef,
+  configApiRef,
+  identityApiRef,
+} from '@backstage/core-plugin-api';
+import { NewRelicBrowser } from '@backstage/plugin-analytics-module-newrelic-browser';
+
+export const apis: AnyApiFactory[] = [
+  // Instantiate and register the New Relic Browser API Implementation.
+  createApiFactory({
+    api: analyticsApiRef,
+    deps: { configApi: configApiRef, identityApi: identityApiRef },
+    factory: ({ configApi, identityApi }) =>
+      NewRelicBrowser.fromConfig(configApi, {
+        identityApi,
+      }),
+  }),
+];
+```
+
+3. Configure the plugin in your `app-config.yaml`:
+
+The following is the minimum configuration required to start sending analytics
+events to New Relic Browser. You find this information when creating a new application
+in New Relic Browser using the Copy/Paste method.
+
+```yaml
+# app-config.yaml
+app:
+  analytics:
+    newRelic:
+      endpoint: 'bam.nr-data.net',
+      accountId: '1234567'
+      applicationId: '987654321'
+      licenseKey: 'NRJS-12a3456bc78de9123f4'
+```
+
+> Note: Depending on New Relic's data center you are using you'll want to change the `endpoint` to `bam.eu01.nr-data.net` for the EU data center. Refer to [this document](https://docs.newrelic.com/docs/new-relic-solutions/get-started/networks/#data-ingest) for available endpoints.
+
+## Configuration
+
+By default the distributed tracing and cookies features are disabled. You can enable them by adding the following to your `app-config.yaml`:
+
+```yaml
+# app-config.yaml
+app:
+  analytics:
+    newRelic:
+      ...
+      distributedTracing: true
+      cookiesEnabled: true
+```
+
+### User IDs
+
+This plugin supports sending user context to New Relic Browser by providing a User ID. This requires instantiating the `NewRelicBrowser` instance with an `identityApi` instance passed to it, but this is optional. If omitted the plugin will not send user context to New Relic Browser.
+
+By default the user ID is calculated as a SHA-256 hash of the current user's `userEntityRef` as returned by the `identityApi`. To set a
+different value, provide a `userIdTransform` function alongside `identityApi` when you instantiate `NewRelicBrowser`. This function will be passed the `userEntityRef` as an argument and should resolve to the value you wish to set as the user ID. For example:
+
+```typescript
+import {
+  analyticsApiRef,
+  configApiRef,
+  identityApiRef,
+} from '@backstage/core-plugin-api';
+import { GoogleAnalytics } from '@backstage/plugin-analytics-module-newrelic-browser';
+
+export const apis: AnyApiFactory[] = [
+  createApiFactory({
+    api: analyticsApiRef,
+    deps: { configApi: configApiRef, identityApi: identityApiRef },
+    factory: ({ configApi, identityApi }) =>
+      NewRelicBrowser.fromConfig(configApi, {
+        identityApi,
+        userIdTransform: async (userEntityRef: string): Promise<string> => {
+          return customHashingFunction(userEntityRef);
+        },
+      }),
+  }),
+];
+```
+
+## Development
+
+If you would like to contribute improvements to this plugin, the easiest way to
+make and test changes is to do the following:
+
+1. Clone the main Backstage monorepo `git clone git@github.com:backstage/backstage.git`
+2. Install all dependencies `yarn install`
+3. If one does not exist, create an `app-config.local.yaml` file in the root of
+   the monorepo and add config for this plugin (see below)
+4. Enter this plugin's working directory: `cd plugins/analytics-provider-newrelic-browser`
+5. Start the plugin in isolation: `yarn start`
+6. Navigate to the playground page at `http://localhost:3000/newrelic`
+7. Open the web console to see events fire when you navigate or when you
+   interact with instrumented components.
+
+Code for the isolated version of the plugin can be found inside the [/dev](./dev)
+directory. Changes to the plugin are hot-reloaded.
+
+#### Recommended Dev Config
+
+Paste this into your `app-config.local.yaml` while developing this plugin:
+
+```yaml
+app:
+  analytics:
+    newRelic:
+      accountId: '1234567'
+      applicationId: '987654321'
+      licenseKey: 'NRJS-12a3456bc78de9123f4'
+      distributedTracingEnabled: true
+      cookiesEnabled: true
+      useEuEndpoint: false
+```
diff --git a/plugins/analytics-module-newrelic-browser/api-report.md b/plugins/analytics-module-newrelic-browser/api-report.md
new file mode 100644
index 0000000000..7556bae317
--- /dev/null
+++ b/plugins/analytics-module-newrelic-browser/api-report.md
@@ -0,0 +1,28 @@
+## API Report File for "@backstage/plugin-analytics-module-newrelic-browser"
+
+> Do not edit this file. It is a report generated by [API Extractor](https://api-extractor.com/).
+
+```ts
+import { AnalyticsApi } from '@backstage/core-plugin-api';
+import { AnalyticsEvent } from '@backstage/core-plugin-api';
+import { Config } from '@backstage/config';
+import { IdentityApi } from '@backstage/core-plugin-api';
+
+// @public
+export class NewRelicBrowser implements AnalyticsApi {
+  // (undocumented)
+  captureEvent(event: AnalyticsEvent): void;
+  // (undocumented)
+  static fromConfig(
+    config: Config,
+    options: {
+      identityApi?: IdentityApi;
+      userIdTransform?:
+        | 'sha-256'
+        | ((userEntityRef: string) => Promise<string>);
+    },
+  ): NewRelicBrowser;
+}
+
+// (No @packageDocumentation comment for this package)
+```
diff --git a/plugins/analytics-module-newrelic-browser/config.d.ts b/plugins/analytics-module-newrelic-browser/config.d.ts
new file mode 100644
index 0000000000..e653f3af7d
--- /dev/null
+++ b/plugins/analytics-module-newrelic-browser/config.d.ts
@@ -0,0 +1,59 @@
+/*
+ * Copyright 2023 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+export interface Config {
+  app: {
+    analytics?: {
+      newRelic: {
+        /**
+         * Data ingestion endpoint to use, either bam.eu01.nr-data.net (EU) or bam.nr-data.net (US)
+         * @visibility frontend
+         */
+        endpoint: 'bam.eu01.nr-data.net' | 'bam.nr-data.net';
+
+        /**
+         * New Relic Account ID, e.g. 1234567
+         * @visibility frontend
+         */
+        accountId: string;
+
+        /**
+         * New Relic Application ID, e.g. 987654321
+         * @visibility frontend
+         */
+        applicationId: string;
+
+        /**
+         * New Relic License Key, e.g. NRJS-12a3456bc78de9123f4
+         * @visibility frontend
+         */
+        licenseKey: string;
+
+        /**
+         * Whether to enabled distributed tracing, defaults to false
+         * @visibility frontend
+         */
+        distributedTracingEnabled: boolean;
+
+        /**
+         * Whether to enabled tracing of cookies, defaults to false
+         * @visibility frontend
+         */
+        cookiesEnabled: boolean;
+      };
+    };
+  };
+}
diff --git a/plugins/analytics-module-newrelic-browser/dev/Playground.tsx b/plugins/analytics-module-newrelic-browser/dev/Playground.tsx
new file mode 100644
index 0000000000..cf21aadacc
--- /dev/null
+++ b/plugins/analytics-module-newrelic-browser/dev/Playground.tsx
@@ -0,0 +1,26 @@
+/*
+ * Copyright 2021 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import React from 'react';
+import { Link } from '@backstage/core-components';
+
+export const Playground = () => {
+  return (
+    <>
+      <Link to="#clicked">Click Here</Link>
+    </>
+  );
+};
diff --git a/plugins/analytics-module-newrelic-browser/dev/index.tsx b/plugins/analytics-module-newrelic-browser/dev/index.tsx
new file mode 100644
index 0000000000..15caacfe61
--- /dev/null
+++ b/plugins/analytics-module-newrelic-browser/dev/index.tsx
@@ -0,0 +1,40 @@
+/*
+ * Copyright 2023 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+import React from 'react';
+import { createDevApp } from '@backstage/dev-utils';
+import {
+  analyticsApiRef,
+  configApiRef,
+  identityApiRef,
+} from '@backstage/core-plugin-api';
+import { Playground } from './Playground';
+import { NewRelicBrowser } from '../src';
+
+createDevApp()
+  .registerApi({
+    api: analyticsApiRef,
+    deps: { configApi: configApiRef, identityApi: identityApiRef },
+    factory: ({ configApi, identityApi }) =>
+      NewRelicBrowser.fromConfig(configApi, {
+        identityApi,
+      }),
+  })
+  .addPage({
+    path: '/newrelic',
+    title: 'New Relic Playground',
+    element: <Playground />,
+  })
+  .render();
diff --git a/plugins/analytics-module-newrelic-browser/package.json b/plugins/analytics-module-newrelic-browser/package.json
new file mode 100644
index 0000000000..f9243817f4
--- /dev/null
+++ b/plugins/analytics-module-newrelic-browser/package.json
@@ -0,0 +1,50 @@
+{
+  "name": "@backstage/plugin-analytics-module-newrelic-browser",
+  "version": "0.0.0",
+  "main": "src/index.ts",
+  "types": "src/index.ts",
+  "license": "Apache-2.0",
+  "publishConfig": {
+    "access": "public",
+    "main": "dist/index.esm.js",
+    "types": "dist/index.d.ts"
+  },
+  "backstage": {
+    "role": "frontend-plugin-module"
+  },
+  "scripts": {
+    "start": "backstage-cli package start",
+    "build": "backstage-cli package build",
+    "lint": "backstage-cli package lint",
+    "test": "backstage-cli package test",
+    "clean": "backstage-cli package clean",
+    "prepack": "backstage-cli package prepack",
+    "postpack": "backstage-cli package postpack"
+  },
+  "dependencies": {
+    "@backstage/config": "workspace:^",
+    "@backstage/core-components": "workspace:^",
+    "@backstage/core-plugin-api": "workspace:^",
+    "@newrelic/browser-agent": "^1.236.0",
+    "react-use": "^17.2.4"
+  },
+  "peerDependencies": {
+    "react": "^16.13.1 || ^17.0.0"
+  },
+  "devDependencies": {
+    "@backstage/cli": "workspace:^",
+    "@backstage/core-app-api": "workspace:^",
+    "@backstage/dev-utils": "workspace:^",
+    "@backstage/test-utils": "workspace:^",
+    "@testing-library/jest-dom": "^5.10.1",
+    "@testing-library/react": "^12.1.3",
+    "@testing-library/user-event": "^14.0.0",
+    "@types/node": "*",
+    "msw": "^1.0.0"
+  },
+  "files": [
+    "dist",
+    "config.d.ts"
+  ],
+  "configSchema": "config.d.ts"
+}
diff --git a/plugins/analytics-module-newrelic-browser/src/apis/implementations/AnalyticsApi/NewRelicBrowser.ts b/plugins/analytics-module-newrelic-browser/src/apis/implementations/AnalyticsApi/NewRelicBrowser.ts
new file mode 100644
index 0000000000..f2f35b5765
--- /dev/null
+++ b/plugins/analytics-module-newrelic-browser/src/apis/implementations/AnalyticsApi/NewRelicBrowser.ts
@@ -0,0 +1,176 @@
+/*
+ * Copyright 2023 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+import { Config } from '@backstage/config';
+import {
+  AnalyticsApi,
+  IdentityApi,
+  AnalyticsEvent,
+} from '@backstage/core-plugin-api';
+import { BrowserAgent } from '@newrelic/browser-agent/loaders/browser-agent';
+import type { setAPI } from '@newrelic/browser-agent/loaders/api/api';
+
+type NewRelicAPI = ReturnType<typeof setAPI>;
+
+type NewRelicBrowserOptions = {
+  endpoint: string;
+  accountId: string;
+  applicationId: string;
+  licenseKey: string;
+  distributedTracingEnabled: boolean;
+  cookiesEnabled: boolean;
+};
+
+/**
+ * New Relic Browser API provider for the Backstage Analytics API.
+ * @public
+ */
+export class NewRelicBrowser implements AnalyticsApi {
+  private readonly agent: NewRelicAPI;
+
+  private constructor(
+    options: NewRelicBrowserOptions,
+    identityApi?: IdentityApi,
+    userIdTransform?: 'sha-256' | ((userEntityRef: string) => Promise<string>),
+  ) {
+    // Configure the New Relic Browser agent
+    const agentOptions = {
+      init: {
+        distributed_tracing: {
+          enabled: options.distributedTracingEnabled,
+        },
+        privacy: {
+          cookies_enabled: options.cookiesEnabled,
+        },
+        ajax: {
+          deny_list: [options.endpoint],
+        },
+      },
+      info: {
+        beacon: options.endpoint,
+        errorBeacon: options.endpoint,
+        licenseKey: options.licenseKey,
+        applicationID: options.applicationId,
+        sa: 1,
+      },
+      loader_config: {
+        accountID: options.accountId,
+        trustKey: options.accountId,
+        agentID: options.applicationId,
+        licenseKey: options.licenseKey,
+        applicationID: options.applicationId,
+      },
+    };
+
+    // Initialize the agent
+    this.agent = new BrowserAgent(agentOptions) as unknown as NewRelicAPI;
+
+    // Check if identity has been provided
+    if (identityApi) {
+      identityApi.getBackstageIdentity().then(identity => {
+        if (typeof userIdTransform === 'function') {
+          userIdTransform(identity.userEntityRef).then(userId => {
+            this.agent.setUserId(userId);
+          });
+        } else {
+          this.hash(identity.userEntityRef).then(userId => {
+            this.agent.setUserId(userId);
+          });
+        }
+      });
+    }
+  }
+
+  static fromConfig(
+    config: Config,
+    options: {
+      identityApi?: IdentityApi;
+      userIdTransform?:
+        | 'sha-256'
+        | ((userEntityRef: string) => Promise<string>);
+    },
+  ) {
+    const newRelicBrowserConfig = config.getConfig('app.analytics.newRelic');
+    const browserOptions: NewRelicBrowserOptions = {
+      endpoint: newRelicBrowserConfig.getString('endpoint'),
+      accountId: newRelicBrowserConfig.getString('accountId'),
+      applicationId: newRelicBrowserConfig.getString('applicationId'),
+      licenseKey: newRelicBrowserConfig.getString('licenseKey'),
+      distributedTracingEnabled:
+        newRelicBrowserConfig.getOptionalBoolean('distributedTracingEnabled') ??
+        false,
+      cookiesEnabled:
+        newRelicBrowserConfig.getOptionalBoolean('cookiesEnabled') ?? false,
+    };
+    return new NewRelicBrowser(
+      browserOptions,
+      options.identityApi,
+      options.userIdTransform,
+    );
+  }
+
+  captureEvent(event: AnalyticsEvent) {
+    const { context, action, subject, value, attributes } = event;
+    if (action === 'navigate' && context.extension === 'App') {
+      const interaction = this.agent.interaction();
+      interaction.setName(subject);
+      if (value) {
+        interaction.setAttribute('value', value);
+      }
+      Object.keys(context).forEach(key => {
+        if (context[key]) {
+          interaction.setAttribute(`context.${key}`, context[key]);
+        }
+      });
+      if (attributes) {
+        Object.keys(attributes).forEach(key => {
+          interaction.setAttribute(`attributes.${key}`, attributes[key]);
+        });
+      }
+    } else {
+      const customAttributes: {
+        [x: string]: string | number | boolean | undefined;
+      } = {};
+      if (value) {
+        customAttributes.value = value;
+      }
+      Object.keys(context).forEach(key => {
+        if (context[key]) {
+          customAttributes[`context.${key}`] = context[key];
+        }
+      });
+      if (attributes) {
+        Object.keys(attributes).forEach(key => {
+          customAttributes[`attributes.${key}`] = attributes[key];
+        });
+      }
+
+      this.agent.addPageAction(action, customAttributes);
+    }
+  }
+
+  /**
+   * Simple hash function; relies on web cryptography + the sha-256 algorithm.
+   * @param value value to be hashed
+   */
+  private async hash(value: string): Promise<string> {
+    const digest = await window.crypto.subtle.digest(
+      'sha-256',
+      new TextEncoder().encode(value),
+    );
+    const hashArray = Array.from(new Uint8Array(digest));
+    return hashArray.map(b => b.toString(16).padStart(2, '0')).join('');
+  }
+}
diff --git a/plugins/analytics-module-newrelic-browser/src/apis/implementations/AnalyticsApi/index.ts b/plugins/analytics-module-newrelic-browser/src/apis/implementations/AnalyticsApi/index.ts
new file mode 100644
index 0000000000..6300381cfd
--- /dev/null
+++ b/plugins/analytics-module-newrelic-browser/src/apis/implementations/AnalyticsApi/index.ts
@@ -0,0 +1,16 @@
+/*
+ * Copyright 2023 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+export { NewRelicBrowser } from './NewRelicBrowser';
diff --git a/plugins/analytics-module-newrelic-browser/src/index.ts b/plugins/analytics-module-newrelic-browser/src/index.ts
new file mode 100644
index 0000000000..0adf114679
--- /dev/null
+++ b/plugins/analytics-module-newrelic-browser/src/index.ts
@@ -0,0 +1,16 @@
+/*
+ * Copyright 2023 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+export * from './apis/implementations/AnalyticsApi';
diff --git a/plugins/analytics-module-newrelic-browser/src/setupTests.ts b/plugins/analytics-module-newrelic-browser/src/setupTests.ts
new file mode 100644
index 0000000000..865308e634
--- /dev/null
+++ b/plugins/analytics-module-newrelic-browser/src/setupTests.ts
@@ -0,0 +1,16 @@
+/*
+ * Copyright 2023 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+import '@testing-library/jest-dom';
diff --git a/yarn.lock b/yarn.lock
index 05be39bde2..8fbf6b4583 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -4414,6 +4414,29 @@ __metadata:
   languageName: unknown
   linkType: soft
 
+"@backstage/plugin-analytics-module-newrelic-browser@workspace:plugins/analytics-module-newrelic-browser":
+  version: 0.0.0-use.local
+  resolution: "@backstage/plugin-analytics-module-newrelic-browser@workspace:plugins/analytics-module-newrelic-browser"
+  dependencies:
+    "@backstage/cli": "workspace:^"
+    "@backstage/config": "workspace:^"
+    "@backstage/core-app-api": "workspace:^"
+    "@backstage/core-components": "workspace:^"
+    "@backstage/core-plugin-api": "workspace:^"
+    "@backstage/dev-utils": "workspace:^"
+    "@backstage/test-utils": "workspace:^"
+    "@newrelic/browser-agent": ^1.236.0
+    "@testing-library/jest-dom": ^5.10.1
+    "@testing-library/react": ^12.1.3
+    "@testing-library/user-event": ^14.0.0
+    "@types/node": "*"
+    msw: ^1.0.0
+    react-use: ^17.2.4
+  peerDependencies:
+    react: ^16.13.1 || ^17.0.0
+  languageName: unknown
+  linkType: soft
+
 "@backstage/plugin-apache-airflow@workspace:^, @backstage/plugin-apache-airflow@workspace:plugins/apache-airflow":
   version: 0.0.0-use.local
   resolution: "@backstage/plugin-apache-airflow@workspace:plugins/apache-airflow"
@@ -13006,6 +13029,18 @@ __metadata:
   languageName: node
   linkType: hard
 
+"@newrelic/browser-agent@npm:^1.236.0":
+  version: 1.236.0
+  resolution: "@newrelic/browser-agent@npm:1.236.0"
+  dependencies:
+    core-js: ^3.26.0
+    fflate: ^0.7.4
+    rrweb: ^2.0.0-alpha.8
+    web-vitals: ^3.1.0
+  checksum: 79a96c8f8421bed13e0e9eaf08c9bb8ac2785da3199e2304366c5cf98eb976713e393bd26a7efe998837eba5facfe7a54a6d58ba5c948c7ecc8de49e477b5836
+  languageName: node
+  linkType: hard
+
 "@nodelib/fs.scandir@npm:2.1.5":
   version: 2.1.5
   resolution: "@nodelib/fs.scandir@npm:2.1.5"
@@ -14327,6 +14362,15 @@ __metadata:
   languageName: node
   linkType: hard
 
+"@rrweb/types@npm:^2.0.0-alpha.9":
+  version: 2.0.0-alpha.9
+  resolution: "@rrweb/types@npm:2.0.0-alpha.9"
+  dependencies:
+    rrweb-snapshot: ^2.0.0-alpha.9
+  checksum: adc6bc7a6e45294ae7b85a137ae6774a822f103f0a29ecf8d59b72c88b6ddfaedc5a16d71971c08a2ab25e3e3af89f9582d8508bcf6b33d97fc326cdf91a09b2
+  languageName: node
+  linkType: hard
+
 "@rushstack/node-core-library@npm:3.53.3":
   version: 3.53.3
   resolution: "@rushstack/node-core-library@npm:3.53.3"
@@ -16525,6 +16569,13 @@ __metadata:
   languageName: node
   linkType: hard
 
+"@types/css-font-loading-module@npm:0.0.7":
+  version: 0.0.7
+  resolution: "@types/css-font-loading-module@npm:0.0.7"
+  checksum: a074d3b824b2232160f2353daf1cc62937e4a24154d13607f14f93feaaac6abcf069c8ae02c1396840950fa02c1b3f19ce0f119321f9735905bfb3cd4b9b2021
+  languageName: node
+  linkType: hard
+
 "@types/d3-array@npm:^3.0.3":
   version: 3.0.4
   resolution: "@types/d3-array@npm:3.0.4"
@@ -18670,6 +18721,13 @@ __metadata:
   languageName: node
   linkType: hard
 
+"@xstate/fsm@npm:^1.4.0":
+  version: 1.6.5
+  resolution: "@xstate/fsm@npm:1.6.5"
+  checksum: da24fa4f40479223da34714640cea64ec894bbfeb2281a0a870af68882ae1d6fb6d724d6e5c0d4e6929728c699b92858f7389ef7d6a5d00ac66ba8cde3934eed
+  languageName: node
+  linkType: hard
+
 "@xtuc/ieee754@npm:^1.2.0":
   version: 1.2.0
   resolution: "@xtuc/ieee754@npm:1.2.0"
@@ -19887,6 +19945,13 @@ __metadata:
   languageName: node
   linkType: hard
 
+"base64-arraybuffer@npm:^1.0.1":
+  version: 1.0.2
+  resolution: "base64-arraybuffer@npm:1.0.2"
+  checksum: 15e6400d2d028bf18be4ed97702b11418f8f8779fb8c743251c863b726638d52f69571d4cc1843224da7838abef0949c670bde46936663c45ad078e89fee5c62
+  languageName: node
+  linkType: hard
+
 "base64-js@npm:^1.0.2, base64-js@npm:^1.3.0, base64-js@npm:^1.3.1, base64-js@npm:^1.5.1":
   version: 1.5.1
   resolution: "base64-js@npm:1.5.1"
@@ -21871,7 +21936,7 @@ __metadata:
   languageName: node
   linkType: hard
 
-"core-js@npm:^3.6.5":
+"core-js@npm:^3.26.0, core-js@npm:^3.6.5":
   version: 3.31.0
   resolution: "core-js@npm:3.31.0"
   checksum: f7cf9b3010f7ca99c026d95b61743baca1a85512742ed2b67e8f65a72ac4f4fe0b90b00057783e886bdd39d3a295f42f845d33e7cba3973ed263df978343ab79
@@ -25558,6 +25623,20 @@ __metadata:
   languageName: node
   linkType: hard
 
+"fflate@npm:^0.4.4":
+  version: 0.4.8
+  resolution: "fflate@npm:0.4.8"
+  checksum: 29d8cbe44d5e7f53e7f5a160ac7f9cc025480c7b3bfd85c5f898cbe20dfa2dad4732daa534982664bf30b35896a90af44ea33ede5d94c5ffd1b8b0c0a0a56ca2
+  languageName: node
+  linkType: hard
+
+"fflate@npm:^0.7.4":
+  version: 0.7.4
+  resolution: "fflate@npm:0.7.4"
+  checksum: b812ab26047432db70ff4c73eb45ad53bd0774575b4818b9c61c2921e89ec65d1259f06ec1618f2ac55e6a2f2e29b6dc09173d213b46580bc69efae5344bf8f1
+  languageName: node
+  linkType: hard
+
 "figures@npm:^3.0.0, figures@npm:^3.2.0":
   version: 3.2.0
   resolution: "figures@npm:3.2.0"
@@ -32468,6 +32547,13 @@ __metadata:
   languageName: node
   linkType: hard
 
+"mitt@npm:^3.0.0":
+  version: 3.0.0
+  resolution: "mitt@npm:3.0.0"
+  checksum: f7be5049d27d18b1dbe9408452d66376fa60ae4a79fe9319869d1b90ae8cbaedadc7e9dab30b32d781411256d468be5538996bb7368941c09009ef6bbfa6bfc7
+  languageName: node
+  linkType: hard
+
 "mixme@npm:^0.5.1":
   version: 0.5.4
   resolution: "mixme@npm:0.5.4"
@@ -37900,6 +37986,38 @@ __metadata:
   languageName: unknown
   linkType: soft
 
+"rrdom@npm:^2.0.0-alpha.9":
+  version: 2.0.0-alpha.9
+  resolution: "rrdom@npm:2.0.0-alpha.9"
+  dependencies:
+    rrweb-snapshot: ^2.0.0-alpha.9
+  checksum: d56df9acc0348f4226a2d195692a422a431498c889a40046242f5643437d3388840de90078fb26488378fc250049a9d25ee5394a089f435e2f88668276bf17d4
+  languageName: node
+  linkType: hard
+
+"rrweb-snapshot@npm:^2.0.0-alpha.9":
+  version: 2.0.0-alpha.9
+  resolution: "rrweb-snapshot@npm:2.0.0-alpha.9"
+  checksum: 987f3ce493178dcc6782e959adef3e3f39e711bc8d5ac7dba5dfaf2fd01477aa2d3cd959598fa4e54cf15f2c397e95cf8323180a420857ca2a4d76abaec0a552
+  languageName: node
+  linkType: hard
+
+"rrweb@npm:^2.0.0-alpha.8":
+  version: 2.0.0-alpha.9
+  resolution: "rrweb@npm:2.0.0-alpha.9"
+  dependencies:
+    "@rrweb/types": ^2.0.0-alpha.9
+    "@types/css-font-loading-module": 0.0.7
+    "@xstate/fsm": ^1.4.0
+    base64-arraybuffer: ^1.0.1
+    fflate: ^0.4.4
+    mitt: ^3.0.0
+    rrdom: ^2.0.0-alpha.9
+    rrweb-snapshot: ^2.0.0-alpha.9
+  checksum: b87ec509dff99eef90496bc5685c57f6ec7868fb12c6b49a8d824a41e1a812aaa6b4aa792b50cdfdd68ec49287d51bba48ea764dfce149f3d9ce2363327328ff
+  languageName: node
+  linkType: hard
+
 "rtl-css-js@npm:^1.14.0":
   version: 1.14.0
   resolution: "rtl-css-js@npm:1.14.0"
@@ -41817,6 +41935,13 @@ __metadata:
   languageName: node
   linkType: hard
 
+"web-vitals@npm:^3.1.0":
+  version: 3.3.2
+  resolution: "web-vitals@npm:3.3.2"
+  checksum: 76e832341d213d5de6f6767fef7f8c02163ab94326912a6355bbf6e194d930196ca5094b0d0d493b4c194acaaabcc96f0adc87870b913a7b9a51b225807abccf
+  languageName: node
+  linkType: hard
+
 "webcrypto-core@npm:^1.7.4":
   version: 1.7.5
   resolution: "webcrypto-core@npm:1.7.5"