diff --git a/.changeset/quick-horses-cry.md b/.changeset/quick-horses-cry.md
index 58708d63b2..8b40c92b41 100644
--- a/.changeset/quick-horses-cry.md
+++ b/.changeset/quick-horses-cry.md
@@ -2,4 +2,4 @@
 '@backstage/plugin-org': patch
 ---
 
-Small change to allow disabling of links in the user and group profile cards
+Update `UserProfileCard` and `GroupProfileCard` to not render links unless the `showLinks` prop is set. The primary component for rendering links are the `EntityLinksCard` from plugin-catalog.
diff --git a/plugins/org/src/components/Cards/Group/GroupProfile/GroupProfileCard.tsx b/plugins/org/src/components/Cards/Group/GroupProfile/GroupProfileCard.tsx
index c138c73735..5e795b2710 100644
--- a/plugins/org/src/components/Cards/Group/GroupProfile/GroupProfileCard.tsx
+++ b/plugins/org/src/components/Cards/Group/GroupProfile/GroupProfileCard.tsx
@@ -65,7 +65,7 @@ const CardTitle = (props: { title: string }) => (
 /** @public */
 export const GroupProfileCard = (props: {
   variant?: InfoCardVariants;
-  hideLinks?: boolean;
+  showLinks?: boolean;
 }) => {
   const catalogApi = useApi(catalogApiRef);
   const alertApi = useApi(alertApiRef);
@@ -195,7 +195,7 @@ export const GroupProfileCard = (props: {
                 secondary="Child Groups"
               />
             </ListItem>
-            {!props?.hideLinks && <LinksGroup links={links} />}
+            {props?.showLinks && <LinksGroup links={links} />}
           </List>
         </Grid>
       </Grid>
diff --git a/plugins/org/src/components/Cards/User/UserProfileCard/UserProfileCard.test.tsx b/plugins/org/src/components/Cards/User/UserProfileCard/UserProfileCard.test.tsx
index 449b66b96d..547c636d22 100644
--- a/plugins/org/src/components/Cards/User/UserProfileCard/UserProfileCard.test.tsx
+++ b/plugins/org/src/components/Cards/User/UserProfileCard/UserProfileCard.test.tsx
@@ -156,7 +156,7 @@ describe('Edit Button', () => {
     expect(rendered.getByRole('button')).toBeInTheDocument();
   });
 
-  it('Should show the extra fields if either links', async () => {
+  it('Should not show links by default', async () => {
     const annotations: Record<string, string> = {
       'backstage.io/edit-url': 'https://example.com/user.yaml',
     };
@@ -206,11 +206,11 @@ describe('Edit Button', () => {
         },
       ),
     );
-    expect(rendered.getByText('Slack')).toBeInTheDocument();
-    expect(rendered.getByText('Google')).toBeInTheDocument();
+    expect(rendered.queryByText('Slack')).toBeNull();
+    expect(rendered.queryByText('Google')).toBeNull();
   });
 
-  it('Should hide the links if hidelinks', async () => {
+  it('Should show the links if showLinks is set', async () => {
     const annotations: Record<string, string> = {
       'backstage.io/edit-url': 'https://example.com/user.yaml',
     };
@@ -251,7 +251,7 @@ describe('Edit Button', () => {
     const rendered = await renderWithEffects(
       wrapInTestApp(
         <EntityProvider entity={userEntity}>
-          <UserProfileCard variant="gridItem" hideLinks />
+          <UserProfileCard showLinks variant="gridItem" />
         </EntityProvider>,
         {
           mountedRoutes: {
@@ -260,7 +260,7 @@ describe('Edit Button', () => {
         },
       ),
     );
-    expect(rendered.queryByText('Slack')).toBeNull();
-    expect(rendered.queryByText('Google')).toBeNull();
+    expect(rendered.getByText('Slack')).toBeInTheDocument();
+    expect(rendered.getByText('Google')).toBeInTheDocument();
   });
 });
diff --git a/plugins/org/src/components/Cards/User/UserProfileCard/UserProfileCard.tsx b/plugins/org/src/components/Cards/User/UserProfileCard/UserProfileCard.tsx
index 2421d609d4..a45658b3a6 100644
--- a/plugins/org/src/components/Cards/User/UserProfileCard/UserProfileCard.tsx
+++ b/plugins/org/src/components/Cards/User/UserProfileCard/UserProfileCard.tsx
@@ -60,7 +60,7 @@ const CardTitle = (props: { title?: string }) =>
 /** @public */
 export const UserProfileCard = (props: {
   variant?: InfoCardVariants;
-  hideLinks?: boolean;
+  showLinks?: boolean;
 }) => {
   const { entity: user } = useEntity<UserEntity>();
   if (!user) {
@@ -134,7 +134,7 @@ export const UserProfileCard = (props: {
               </ListItemText>
             </ListItem>
 
-            {!props?.hideLinks && <LinksGroup links={links} />}
+            {props?.showLinks && <LinksGroup links={links} />}
           </List>
         </Grid>
       </Grid>