diff --git a/.changeset/dull-banks-shake.md b/.changeset/dull-banks-shake.md
new file mode 100644
index 0000000000..1882cf4f42
--- /dev/null
+++ b/.changeset/dull-banks-shake.md
@@ -0,0 +1,5 @@
+---
+'@backstage/catalog-model': patch
+---
+
+Added support for icons containing colons
diff --git a/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.test.ts b/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.test.ts
index 9fe041a839..1769503fe0 100644
--- a/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.test.ts
+++ b/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.test.ts
@@ -189,13 +189,15 @@ describe('FieldFormatEntityPolicy', () => {
     await expect(policy.enforce(data)).rejects.toThrow(/links.0.icon.*""/i);
   });
 
-  it.each([['dashboard'], ['admin-dashboard'], ['foo_dashboard']])(
-    'accepts valid link icon',
-    async icon => {
-      data.metadata.links = [{ url: 'http://foo', icon }];
-      await expect(policy.enforce(data)).resolves.toBe(data);
-    },
-  );
+  it.each([
+    ['dashboard'],
+    ['admin-dashboard'],
+    ['foo_dashboard'],
+    ['kind:api'],
+  ])('accepts valid link icon', async icon => {
+    data.metadata.links = [{ url: 'http://foo', icon }];
+    await expect(policy.enforce(data)).resolves.toBe(data);
+  });
 
   it.each([[123], [{}], [[]], ['abc xyz']])(
     'rejects bad link icon value %s',
diff --git a/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.ts b/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.ts
index 18e9523478..c3f2802258 100644
--- a/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.ts
+++ b/packages/catalog-model/src/entity/policies/FieldFormatEntityPolicy.ts
@@ -97,6 +97,10 @@ export class FieldFormatEntityPolicy implements EntityPolicy {
           case 'isNonEmptyString':
             expectation = 'a non empty string';
             break;
+          case 'isValidIcon':
+            expectation =
+              'a string that is sequences of [a-zA-Z0-9] separated by any of [-_.:], at most 63 characters in total';
+            break;
           default:
             expectation = undefined;
             break;
@@ -161,7 +165,7 @@ export class FieldFormatEntityPolicy implements EntityPolicy {
       optional(
         `links.${i}.icon`,
         links[i]?.icon,
-        KubernetesValidatorFunctions.isValidObjectName,
+        CommonValidatorFunctions.isValidIcon,
       );
     }
 
diff --git a/packages/catalog-model/src/validation/CommonValidatorFunctions.test.ts b/packages/catalog-model/src/validation/CommonValidatorFunctions.test.ts
index 88b6e54113..66ab9f0932 100644
--- a/packages/catalog-model/src/validation/CommonValidatorFunctions.test.ts
+++ b/packages/catalog-model/src/validation/CommonValidatorFunctions.test.ts
@@ -243,4 +243,25 @@ describe('CommonValidatorFunctions', () => {
   ])(`isNonEmptyString %p ? %p`, (value, result) => {
     expect(CommonValidatorFunctions.isNonEmptyString(value)).toBe(result);
   });
+
+  it.each([
+    [7, false],
+    [null, false],
+    ['', false],
+    ['a', true],
+    ['AZ09', true],
+    ['a'.repeat(63), true],
+    ['a'.repeat(64), false],
+    ['a/b', false],
+    ['a-b', true],
+    ['-a-b', false],
+    ['a-b-', false],
+    ['a--b', true],
+    ['a_b', true],
+    ['a.b', true],
+    ['a..b', true],
+    ['a:b', true],
+  ])(`isValidIcon %p ? %p`, (value, matches) => {
+    expect(CommonValidatorFunctions.isValidIcon(value)).toBe(matches);
+  });
 });
diff --git a/packages/catalog-model/src/validation/CommonValidatorFunctions.ts b/packages/catalog-model/src/validation/CommonValidatorFunctions.ts
index 295c5b8895..9a685094c8 100644
--- a/packages/catalog-model/src/validation/CommonValidatorFunctions.ts
+++ b/packages/catalog-model/src/validation/CommonValidatorFunctions.ts
@@ -147,4 +147,18 @@ export class CommonValidatorFunctions {
   static isNonEmptyString(value: unknown): value is string {
     return typeof value === 'string' && value?.trim()?.length >= 1;
   }
+
+  /**
+   * Checks that the value is a valid icon.
+   *
+   * @param value - The value to check
+   */
+  static isValidIcon(value: unknown): boolean {
+    return (
+      typeof value === 'string' &&
+      value.length >= 1 &&
+      value.length <= 63 &&
+      /^([A-Za-z0-9][-A-Za-z0-9_.:]*)?[A-Za-z0-9]$/.test(value)
+    );
+  }
 }