diff --git a/plugins/analytics-module-ga/api-report.md b/plugins/analytics-module-ga/api-report.md
index 45bb84a421..9a359f81e9 100644
--- a/plugins/analytics-module-ga/api-report.md
+++ b/plugins/analytics-module-ga/api-report.md
@@ -9,7 +9,7 @@ import { BackstagePlugin } from '@backstage/core-plugin-api';
 import { Config } from '@backstage/config';
 import { IdentityApi } from '@backstage/core-plugin-api';
 
-// @public (undocumented)
+// @public @deprecated (undocumented)
 export const analyticsModuleGA: BackstagePlugin<{}, {}>;
 
 // @public
diff --git a/plugins/analytics-module-ga/src/plugin.ts b/plugins/analytics-module-ga/src/plugin.ts
index d2b15f370e..4eec63aa2e 100644
--- a/plugins/analytics-module-ga/src/plugin.ts
+++ b/plugins/analytics-module-ga/src/plugin.ts
@@ -16,6 +16,9 @@
 import { createPlugin } from '@backstage/core-plugin-api';
 
 /**
+ * @deprecated Importing and including this plugin in an app has no effect.
+ * This will be removed in a future release.
+ *
  * @public
  */
 export const analyticsModuleGA = createPlugin({