diff --git a/.github/issue-labeler.yml b/.github/issue-labeler.yml
new file mode 100644
index 0000000000..848309f88d
--- /dev/null
+++ b/.github/issue-labeler.yml
@@ -0,0 +1,10 @@
+area:techdocs:
+  - '/(techdocs|tech-docs|tech docs)/i'
+area:discoverability:
+  - '/search/i'
+area:catalog:
+  - '/catalog/i'
+area:scaffolder:
+  - '/scaffolder/i'
+area:permission:
+  - '/permission/i'
diff --git a/.github/workflows/issue.yaml b/.github/workflows/issue.yaml
index bacf2d82f1..1a275eeb93 100644
--- a/.github/workflows/issue.yaml
+++ b/.github/workflows/issue.yaml
@@ -14,5 +14,11 @@ jobs:
         with:
           egress-policy: audit
 
-      - name: Issue sync
-        uses: backstage/actions/issue-sync@caa4901322ee3b5af18814ffc837bd052f150073 # v0.6.6
+      - name: Add issue labels
+        uses: github/issue-labeler@c1b0f9f52a63158c4adc09425e858e87b32e9685 # v3.4
+        with:
+          include-title: 1
+          include-body: 0
+          configuration-path: .github/labeler.yml
+          not-before: 2024-04-19T15:03:51Z
+          repo-token: '${{ secrets.GITHUB_TOKEN }}'