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 For more information go to [backstage.io](https://backstage.io) or join our [Discord chatroom](https://discord.gg/EBHEGzX).
 
 ### Features
-* Create and manage all of your organization’s software and microservices in one place
-* Services catalog keeps track of all software and its ownership
-* Visualizations provide information about your backend services and tooling, and help you monitor them
-* A unified method for managing microservices offers both visibility and control 
-* Preset templates allow engineers to quickly create microservices in a standardized way ([coming soon](https://github.com/spotify/backstage/milestone/11))
-* Centralized, full-featured technical documentation with integrated tooling that makes it easy for developers to set up, publish, and maintain alongside their code ([coming soon](https://github.com/spotify/backstage/milestone/15))
+* Create and manage all of your organization’s software and microservices in one place.
+* Services catalog keeps track of all software and its ownership.
+* Visualizations provide information about your backend services and tooling, and help you monitor them.
+* A unified method for managing microservices offers both visibility and control.
+* Preset templates allow engineers to quickly create microservices in a standardized way ([coming soon](https://github.com/spotify/backstage/milestone/11)).
+* Centralized, full-featured technical documentation with integrated tooling that makes it easy for developers to set up, publish, and maintain alongside their code ([coming soon](https://github.com/spotify/backstage/milestone/15)).
 
 ### Benefits
-* For engineering managers, it allows you to maintain standards and best practices across the organization, and can help you manage your whole tech ecosystem, from migrations to test certification.
-* For end users (developers), it makes it fast and simple to build software components in a standardized way, and it provides a central place to manage all projects and documentation.
-* For platform engineers, it enables extensibility and scalability by letting you easily integrate new tools and services (via plugins), as well as extending the functionality of existing ones. 
-* For everyone, it’s a single, consistent experience that ties all your infrastructure tooling, resources, standards, owners, contributors, and administrators together in one place.
+* For _engineering managers_, it allows you to maintain standards and best practices across the organization, and can help you manage your whole tech ecosystem, from migrations to test certification.
+* For _end users_ (developers), it makes it fast and simple to build software components in a standardized way, and it provides a central place to manage all projects and documentation.
+* For _platform engineers_, it enables extensibility and scalability by letting you easily integrate new tools and services (via plugins), as well as extending the functionality of existing ones. 
+* For _everyone_, it’s a single, consistent experience that ties all your infrastructure tooling, resources, standards, owners, contributors, and administrators together in one place.
 
 ## Backstage Service Catalog (alpha)