diff --git a/plugins/explore/api-report.md b/plugins/explore/api-report.md
index d7bafb7ee0..27748aa8c5 100644
--- a/plugins/explore/api-report.md
+++ b/plugins/explore/api-report.md
@@ -9,6 +9,7 @@ import { ApiRef } from '@backstage/core-plugin-api';
 import { BackstagePlugin } from '@backstage/core-plugin-api';
 import { default as default_2 } from 'react';
 import { DiscoveryApi } from '@backstage/core-plugin-api';
+import { DomainEntity } from '@backstage/catalog-model';
 import { ExploreToolsConfig } from '@backstage/plugin-explore-react';
 import { ExternalRouteRef } from '@backstage/core-plugin-api';
 import { FetchApi } from '@backstage/core-plugin-api';
@@ -32,14 +33,17 @@ export const catalogEntityRouteRef: ExternalRouteRef<
 >;
 
 // @public (undocumented)
-export const DomainExplorerContent: (props: {
-  title?: string | undefined;
+export const CatalogKindExploreContent: (props: {
+  tabTitle?: string;
+  kind: string;
 }) => JSX.Element;
 
 // @public (undocumented)
-export const EntityExplorerContent: (props: {
-  tabTitle?: string;
-  kind: string;
+export const DomainCard: (props: { entity: DomainEntity }) => JSX.Element;
+
+// @public (undocumented)
+export const DomainExplorerContent: (props: {
+  title?: string | undefined;
 }) => JSX.Element;
 
 // @public
diff --git a/plugins/explore/package.json b/plugins/explore/package.json
index d14a276ecc..2f5cad2244 100644
--- a/plugins/explore/package.json
+++ b/plugins/explore/package.json
@@ -46,7 +46,8 @@
     "@material-ui/icons": "^4.9.1",
     "@material-ui/lab": "4.0.0-alpha.57",
     "classnames": "^2.2.6",
-    "react-use": "^17.2.4"
+    "react-use": "^17.2.4",
+    "pluralize": "^8.0.0"
   },
   "peerDependencies": {
     "@types/react": "^16.13.1 || ^17.0.0",
diff --git a/plugins/explore/src/components/CatalogKindExploreContent/CatalogKindExploreContent.test.tsx b/plugins/explore/src/components/CatalogKindExploreContent/CatalogKindExploreContent.test.tsx
index 4670a10855..6075561ff1 100644
--- a/plugins/explore/src/components/CatalogKindExploreContent/CatalogKindExploreContent.test.tsx
+++ b/plugins/explore/src/components/CatalogKindExploreContent/CatalogKindExploreContent.test.tsx
@@ -19,9 +19,9 @@ import { catalogApiRef, entityRouteRef } from '@backstage/plugin-catalog-react';
 import { renderInTestApp, TestApiProvider } from '@backstage/test-utils';
 import { waitFor } from '@testing-library/react';
 import React from 'react';
-import { EntityExplorerContent } from './EntityExplorerContent';
+import { CatalogKindExploreContent } from './CatalogKindExploreContent';
 
-describe('<EntityExplorerContent />', () => {
+describe('<CatalogKindExploreContent />', () => {
   const catalogApi = {
     addLocation: jest.fn(),
     getEntities: jest.fn(),
@@ -79,7 +79,7 @@ describe('<EntityExplorerContent />', () => {
 
     const { getByText } = await renderInTestApp(
       <Wrapper>
-        <EntityExplorerContent kind="domain" />
+        <CatalogKindExploreContent kind="domain" />
       </Wrapper>,
       mountedRoutes,
     );
@@ -95,7 +95,7 @@ describe('<EntityExplorerContent />', () => {
 
     const { getByText } = await renderInTestApp(
       <Wrapper>
-        <EntityExplorerContent kind="domain" tabTitle="Our Areas" />
+        <CatalogKindExploreContent kind="domain" tabTitle="Our Areas" />
       </Wrapper>,
       mountedRoutes,
     );
@@ -108,7 +108,7 @@ describe('<EntityExplorerContent />', () => {
 
     const { getByText } = await renderInTestApp(
       <Wrapper>
-        <EntityExplorerContent kind="domain" />
+        <CatalogKindExploreContent kind="domain" />
       </Wrapper>,
       mountedRoutes,
     );
@@ -124,7 +124,7 @@ describe('<EntityExplorerContent />', () => {
 
     const { getByText } = await renderInTestApp(
       <Wrapper>
-        <EntityExplorerContent kind="domain" />
+        <CatalogKindExploreContent kind="domain" />
       </Wrapper>,
       mountedRoutes,
     );
diff --git a/plugins/explore/src/components/CatalogKindExploreContent/CatalogKindExploreContent.tsx b/plugins/explore/src/components/CatalogKindExploreContent/CatalogKindExploreContent.tsx
index 55ef13d98e..f3f4ccd103 100644
--- a/plugins/explore/src/components/CatalogKindExploreContent/CatalogKindExploreContent.tsx
+++ b/plugins/explore/src/components/CatalogKindExploreContent/CatalogKindExploreContent.tsx
@@ -30,10 +30,11 @@ import {
   WarningPanel,
 } from '@backstage/core-components';
 import { useApi } from '@backstage/core-plugin-api';
+import pluralize from 'pluralize';
 
 const Body = (props: { kind: string }) => {
   const { kind } = props;
-  const kindPlural = `${kind}s`;
+  const kindPlural = pluralize(kind);
   const catalogApi = useApi(catalogApiRef);
   const {
     value: entities,
@@ -44,7 +45,7 @@ const Body = (props: { kind: string }) => {
       filter: { kind },
     });
     return response.items as Entity[];
-  }, [catalogApi]);
+  }, [kind]);
 
   if (loading) {
     return <Progress />;
@@ -87,23 +88,21 @@ const Body = (props: { kind: string }) => {
 };
 
 /** @public */
-export const EntityExplorerContent = (props: {
+export const CatalogKindExploreContent = (props: {
   tabTitle?: string;
   kind: string;
 }) => {
   const { kind, tabTitle } = props;
+  const kindLowercase = kind.toLocaleLowerCase();
+  const kindCapitalized = `${kind[0].toLocaleUpperCase()}${kind.substring(1)}`;
   return (
     <Content noPadding>
-      <ContentHeader
-        title={
-          tabTitle || `${kind[0].toLocaleUpperCase()}${kind.substring(1)}s`
-        }
-      >
+      <ContentHeader title={tabTitle || `${pluralize(kindCapitalized)}`}>
         <SupportButton>
-          Discover the {kind.toLocaleLowerCase()}s in your ecosystem.
+          Discover the {pluralize(kindLowercase)} in your ecosystem.
         </SupportButton>
       </ContentHeader>
-      <Body kind={kind.toLocaleLowerCase()} />
+      <Body kind={kindLowercase} />
     </Content>
   );
 };
diff --git a/plugins/explore/src/components/CatalogKindExploreContent/index.ts b/plugins/explore/src/components/CatalogKindExploreContent/index.ts
index ab06193939..af4cafae62 100644
--- a/plugins/explore/src/components/CatalogKindExploreContent/index.ts
+++ b/plugins/explore/src/components/CatalogKindExploreContent/index.ts
@@ -14,4 +14,4 @@
  * limitations under the License.
  */
 
-export { EntityExplorerContent } from './EntityExplorerContent';
+export { CatalogKindExploreContent } from './CatalogKindExploreContent';
diff --git a/plugins/explore/src/components/DefaultExplorePage/DefaultExplorePage.tsx b/plugins/explore/src/components/DefaultExplorePage/DefaultExplorePage.tsx
index 49a79f5143..689da217fe 100644
--- a/plugins/explore/src/components/DefaultExplorePage/DefaultExplorePage.tsx
+++ b/plugins/explore/src/components/DefaultExplorePage/DefaultExplorePage.tsx
@@ -19,7 +19,7 @@ import { ExploreLayout } from '../ExploreLayout';
 import { GroupsExplorerContent } from '../GroupsExplorerContent';
 import { ToolExplorerContent } from '../ToolExplorerContent';
 import { configApiRef, useApi } from '@backstage/core-plugin-api';
-import { EntityExplorerContent } from '../EntityExplorerContent';
+import { CatalogKindExploreContent } from '../CatalogKindExploreContent';
 
 export const DefaultExplorePage = () => {
   const configApi = useApi(configApiRef);
@@ -32,10 +32,10 @@ export const DefaultExplorePage = () => {
       subtitle="Discover solutions available in your ecosystem"
     >
       <ExploreLayout.Route path="domains" title="Domains">
-        <EntityExplorerContent kind="domain" />
+        <CatalogKindExploreContent kind="domain" />
       </ExploreLayout.Route>
       <ExploreLayout.Route path="systems" title="Systems">
-        <EntityExplorerContent kind="system" />
+        <CatalogKindExploreContent kind="system" />
       </ExploreLayout.Route>
       <ExploreLayout.Route path="groups" title="Groups">
         <GroupsExplorerContent />
diff --git a/plugins/explore/src/components/DomainCard/DomainCard.test.tsx b/plugins/explore/src/components/DomainCard/DomainCard.test.tsx
index eb2f165350..1e4b9b30f1 100644
--- a/plugins/explore/src/components/DomainCard/DomainCard.test.tsx
+++ b/plugins/explore/src/components/DomainCard/DomainCard.test.tsx
@@ -1,3 +1,57 @@
+/*
+ * Copyright 2020 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import { DomainEntity } from '@backstage/catalog-model';
+import { entityRouteRef } from '@backstage/plugin-catalog-react';
+import { renderInTestApp } from '@backstage/test-utils';
+import React from 'react';
+import { DomainCard } from './DomainCard';
+
+describe('<DomainCard />', () => {
+  it('renders a domain card', async () => {
+    const entity: DomainEntity = {
+      apiVersion: 'backstage.io/v1alpha1',
+      kind: 'Domain',
+      metadata: {
+        name: 'artists',
+        description: 'Everything about artists',
+        tags: ['a-tag'],
+      },
+      spec: {
+        owner: 'guest',
+      },
+    };
+    const { getByText } = await renderInTestApp(
+      <DomainCard entity={entity} />,
+      {
+        mountedRoutes: {
+          '/catalog/:namespace/:kind/:name': entityRouteRef,
+        },
+      },
+    );
+
+    expect(getByText('artists')).toBeInTheDocument();
+    expect(getByText('Everything about artists')).toBeInTheDocument();
+    expect(getByText('a-tag')).toBeInTheDocument();
+    expect(getByText('Explore').parentElement).toHaveAttribute(
+      'href',
+      '/catalog/default/domain/artists',
+    );
+  });
+});
 /*
  * Copyright 2023 The Backstage Authors
  *
diff --git a/plugins/explore/src/components/DomainCard/DomainCard.tsx b/plugins/explore/src/components/DomainCard/DomainCard.tsx
index eb2f165350..867109f03c 100644
--- a/plugins/explore/src/components/DomainCard/DomainCard.tsx
+++ b/plugins/explore/src/components/DomainCard/DomainCard.tsx
@@ -1,3 +1,78 @@
+/*
+ * Copyright 2021 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import { DomainEntity, RELATION_OWNED_BY } from '@backstage/catalog-model';
+import {
+  EntityRefLinks,
+  entityRouteParams,
+  getEntityRelations,
+  entityRouteRef,
+} from '@backstage/plugin-catalog-react';
+import {
+  Box,
+  Card,
+  CardActions,
+  CardContent,
+  CardMedia,
+  Chip,
+} from '@material-ui/core';
+import React from 'react';
+
+import { LinkButton, ItemCardHeader } from '@backstage/core-components';
+import { useRouteRef } from '@backstage/core-plugin-api';
+
+/** @public */
+export const DomainCard = (props: { entity: DomainEntity }) => {
+  const { entity } = props;
+
+  const catalogEntityRoute = useRouteRef(entityRouteRef);
+  const ownedByRelations = getEntityRelations(entity, RELATION_OWNED_BY);
+  const url = catalogEntityRoute(entityRouteParams(entity));
+
+  const owner = (
+    <EntityRefLinks
+      entityRefs={ownedByRelations}
+      defaultKind="group"
+      color="inherit"
+    />
+  );
+
+  return (
+    <Card>
+      <CardMedia>
+        <ItemCardHeader title={entity.metadata.name} subtitle={owner} />
+      </CardMedia>
+      <CardContent>
+        {entity.metadata.tags?.length ? (
+          <Box>
+            {entity.metadata.tags.map(tag => (
+              <Chip size="small" label={tag} key={tag} />
+            ))}
+          </Box>
+        ) : null}
+        {entity.metadata.description}
+      </CardContent>
+      <CardActions>
+        <LinkButton to={url} color="primary">
+          Explore
+        </LinkButton>
+      </CardActions>
+    </Card>
+  );
+};
 /*
  * Copyright 2023 The Backstage Authors
  *
diff --git a/plugins/explore/src/components/DomainCard/index.ts b/plugins/explore/src/components/DomainCard/index.ts
index eb2f165350..47870e5645 100644
--- a/plugins/explore/src/components/DomainCard/index.ts
+++ b/plugins/explore/src/components/DomainCard/index.ts
@@ -1,3 +1,20 @@
+/*
+ * Copyright 2021 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+export { DomainCard } from './DomainCard';
 /*
  * Copyright 2023 The Backstage Authors
  *
diff --git a/plugins/explore/src/components/EntityCard/EntityCard.test.tsx b/plugins/explore/src/components/EntityCard/EntityCard.test.tsx
index ccf5deb875..4b006e347f 100644
--- a/plugins/explore/src/components/EntityCard/EntityCard.test.tsx
+++ b/plugins/explore/src/components/EntityCard/EntityCard.test.tsx
@@ -14,15 +14,15 @@
  * limitations under the License.
  */
 
-import { DomainEntity } from '@backstage/catalog-model';
+import { Entity } from '@backstage/catalog-model';
 import { entityRouteRef } from '@backstage/plugin-catalog-react';
 import { renderInTestApp } from '@backstage/test-utils';
 import React from 'react';
 import { EntityCard } from './EntityCard';
 
 describe('<EntityCard />', () => {
-  it('renders a domain card', async () => {
-    const entity: DomainEntity = {
+  it('renders an entity card', async () => {
+    const entity: Entity = {
       apiVersion: 'backstage.io/v1alpha1',
       kind: 'Domain',
       metadata: {
diff --git a/plugins/explore/src/components/index.ts b/plugins/explore/src/components/index.ts
index e2f7810216..b3aa82bc79 100644
--- a/plugins/explore/src/components/index.ts
+++ b/plugins/explore/src/components/index.ts
@@ -14,5 +14,6 @@
  * limitations under the License.
  */
 
-export * from './EntityExplorerContent';
+export * from './CatalogKindExploreContent';
 export * from './ExploreLayout';
+export * from './DomainCard';