diff --git a/.changeset/eight-poems-take.md b/.changeset/eight-poems-take.md
index 2d04d3806f..00f1d09466 100644
--- a/.changeset/eight-poems-take.md
+++ b/.changeset/eight-poems-take.md
@@ -3,4 +3,4 @@
 '@backstage/plugin-catalog-backend': minor
 ---
 
-Add an `onConflict` option to location creation, that enables it to perform refreshes instead of throwing conflict errors when there's a pre-existing location already
+Add an `onConflict` option to location creation that can refresh an existing location instead of throwing a conflict error.
diff --git a/plugins/catalog-backend/config.d.ts b/plugins/catalog-backend/config.d.ts
index 48dae2d747..433d8c494c 100644
--- a/plugins/catalog-backend/config.d.ts
+++ b/plugins/catalog-backend/config.d.ts
@@ -191,6 +191,15 @@ export interface Config {
           stitchTimeout?: HumanDuration | string;
         };
 
+    /**
+     * The strategy to use when there is a conflict with a location being registered.
+     *
+     * The default value is "reject".
+     *
+     * The "refresh" strategy will refresh the existing location instead of throwing a conflict error.
+     */
+    defaultLocationConflictStrategy?: 'refresh' | 'reject';
+
     /**
      * The interval at which the catalog should process its entities.
      * @remarks
diff --git a/plugins/catalog-backend/src/service/CatalogBuilder.ts b/plugins/catalog-backend/src/service/CatalogBuilder.ts
index d0f2442f0c..d3bf47874d 100644
--- a/plugins/catalog-backend/src/service/CatalogBuilder.ts
+++ b/plugins/catalog-backend/src/service/CatalogBuilder.ts
@@ -594,6 +594,10 @@ export class CatalogBuilder {
     const locationService = new AuthorizedLocationService(
       new DefaultLocationService(locationStore, orchestrator, {
         allowedLocationTypes: this.allowedLocationType,
+        defaultLocationConflictStrategy:
+          (config.getOptionalString(
+            'catalog.defaultLocationConflictStrategy',
+          ) as 'refresh' | 'reject') || 'reject',
       }),
       permissionsService,
     );
diff --git a/plugins/catalog-backend/src/service/DefaultLocationService.test.ts b/plugins/catalog-backend/src/service/DefaultLocationService.test.ts
index db95b0f19a..3cce0efc3f 100644
--- a/plugins/catalog-backend/src/service/DefaultLocationService.test.ts
+++ b/plugins/catalog-backend/src/service/DefaultLocationService.test.ts
@@ -282,6 +282,7 @@ describe('DefaultLocationServiceTest', () => {
         orchestrator,
         {
           allowedLocationTypes: ['url', 'unknown'],
+          defaultLocationConflictStrategy: 'reject',
         },
       );
       await expect(
diff --git a/plugins/catalog-backend/src/service/DefaultLocationService.ts b/plugins/catalog-backend/src/service/DefaultLocationService.ts
index fe3d8c96a7..7effaa2e88 100644
--- a/plugins/catalog-backend/src/service/DefaultLocationService.ts
+++ b/plugins/catalog-backend/src/service/DefaultLocationService.ts
@@ -33,6 +33,7 @@ import { BackstageCredentials } from '@backstage/backend-plugin-api';
 
 export type DefaultLocationServiceOptions = {
   allowedLocationTypes: string[];
+  defaultLocationConflictStrategy: 'refresh' | 'reject';
 };
 
 export class DefaultLocationService implements LocationService {
@@ -45,6 +46,7 @@ export class DefaultLocationService implements LocationService {
     orchestrator: CatalogProcessingOrchestrator,
     options: DefaultLocationServiceOptions = {
       allowedLocationTypes: ['url'],
+      defaultLocationConflictStrategy: 'reject',
     },
   ) {
     this.store = store;
@@ -71,7 +73,8 @@ export class DefaultLocationService implements LocationService {
       return this.dryRunCreateLocation(input);
     }
     const location = await this.store.createLocation(input, {
-      onConflict: options?.onConflict,
+      onConflict:
+        options?.onConflict ?? this.options.defaultLocationConflictStrategy,
     });
     return { location, entities: [] };
   }
diff --git a/plugins/catalog-backend/src/service/createRouter.test.ts b/plugins/catalog-backend/src/service/createRouter.test.ts
index 1984f2f04f..88cd5abde3 100644
--- a/plugins/catalog-backend/src/service/createRouter.test.ts
+++ b/plugins/catalog-backend/src/service/createRouter.test.ts
@@ -1685,7 +1685,10 @@ describe('POST /locations/by-query works end to end', () => {
     const locationService = new DefaultLocationService(
       store,
       { process: jest.fn() },
-      { allowedLocationTypes: ['url'] },
+      {
+        allowedLocationTypes: ['url'],
+        defaultLocationConflictStrategy: 'reject',
+      },
     );
 
     const router = await createRouter({
diff --git a/plugins/catalog-backend/src/service/types.ts b/plugins/catalog-backend/src/service/types.ts
index b9c1214acb..c949da1eda 100644
--- a/plugins/catalog-backend/src/service/types.ts
+++ b/plugins/catalog-backend/src/service/types.ts
@@ -88,7 +88,7 @@ export interface LocationStore {
   createLocation(
     location: LocationInput,
     options?: {
-      onConflict?: 'refresh' | 'reject';
+      onConflict: 'refresh' | 'reject';
     },
   ): Promise<Location>;
   listLocations(): Promise<Location[]>;