diff --git a/ADOPTERS.md b/ADOPTERS.md
index 4ba79569b7..ee5c7820f5 100644
--- a/ADOPTERS.md
+++ b/ADOPTERS.md
@@ -171,7 +171,7 @@ _You can do this by using the [Adopter form](https://form.typeform.com/to/zcOaKi
 | [AEB](https://www.aeb.com/)                                                 | [David Fankhänel](mailto:dfl@aeb.com)                                                                                                                                                                                                                            | Central developer platform for creating new apps via templates, getting an overview via software catalog, etc                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          |
 | [SALTO Systems](https://saltosystems.com)                                   | [Ian Cowley](mailto:i.cowley@saltosystems.com)                                                                                                                                                                                                                   | Currently using Backstage as an internal documentation portal.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |
 | [Lummo](https://lummo.com)                                                  | [Anjul Sahu](mailto:anjul@lummo.com)                                                                                                                                                                                                                             | We are building the internal developer portal using Backstage and bringing up all integrations and service information at one place.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |
-| [Frontside](https://frontside.com)                                          | [Taras Mankovski](mailto:taras@frontside.com)                                                                                                                                                                                                                    |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
+| [Frontside](https://frontside.com/backstage)                                | [Taras Mankovski](mailto:taras@frontside.com)                                                                                                                                                                                                                    | An active community member and contributor, Frontside offers both custom development as well as enterprise support services to help teams get the most out of Backstage for the long-run.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              | 
 | [Stepstone](https://www.stepstone.com/en/)                                  | [Neil Kennedy](mailto:neil.kennedy@stepstone.com)                                                                                                                                                                                                                | StepStone is using Backstage to solve problems around ownership and visibility of our applications. We have thousands of repos, multiple legacy systems and a growing platform that is hard to maintain. Backstage is forming the centre of our push to embrace the chaos.                                                                                                                                                                                                                                                                                                                                             |
 | [idwall](https://idwall.co)                                                 | [Rodrigo Catão Araujo](mailto:rodrigo@idwall.co)                                                                                                                                                                                                                 | Developer Portal for internal engineers to access service catalog, documentation, observability, infrastructure and internal tooling.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
 | [Jaguar Land Rover](https://www.jaguarlandrover.com)                        | [Josh Walker](mailto:jwalke18@jaguarlandrover.com)                                                                                                                                                                                                               | Users can request a Gitlab user, which creates a commit with the Terraform code.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |