diff --git a/.changeset/nervous-suits-give.md b/.changeset/nervous-suits-give.md
new file mode 100644
index 0000000000..e08d8d89a2
--- /dev/null
+++ b/.changeset/nervous-suits-give.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-shortcuts': patch
+---
+
+Limit the use of the duplicate shortcut name when adding a shortcut
diff --git a/plugins/shortcuts/src/AddShortcut.test.tsx b/plugins/shortcuts/src/AddShortcut.test.tsx
index f8786e2b24..35f37bc265 100644
--- a/plugins/shortcuts/src/AddShortcut.test.tsx
+++ b/plugins/shortcuts/src/AddShortcut.test.tsx
@@ -17,7 +17,7 @@
 import React from 'react';
 import { screen, fireEvent, waitFor } from '@testing-library/react';
 import { AddShortcut } from './AddShortcut';
-import { DefaultShortcutsApi } from './api';
+import { DefaultShortcutsApi, shortcutsApiRef } from './api';
 import {
   MockAnalyticsApi,
   MockStorageApi,
@@ -42,13 +42,29 @@ describe('AddShortcut', () => {
   });
 
   it('displays the title', async () => {
-    await renderInTestApp(<AddShortcut {...props} />);
+    await renderInTestApp(
+      <TestApiProvider
+        apis={[
+          [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+        ]}
+      >
+        <AddShortcut {...props} />
+      </TestApiProvider>,
+    );
 
     expect(screen.getByText('Add Shortcut')).toBeInTheDocument();
   });
 
   it('closes the popup', async () => {
-    await renderInTestApp(<AddShortcut {...props} />);
+    await renderInTestApp(
+      <TestApiProvider
+        apis={[
+          [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+        ]}
+      >
+        <AddShortcut {...props} />
+      </TestApiProvider>,
+    );
 
     fireEvent.click(screen.getByText('Cancel'));
     expect(props.onClose).toHaveBeenCalledTimes(1);
@@ -57,7 +73,15 @@ describe('AddShortcut', () => {
   it('saves the input', async () => {
     const spy = jest.spyOn(api, 'add');
 
-    await renderInTestApp(<AddShortcut {...props} />);
+    await renderInTestApp(
+      <TestApiProvider
+        apis={[
+          [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+        ]}
+      >
+        <AddShortcut {...props} />
+      </TestApiProvider>,
+    );
 
     const urlInput = screen.getByPlaceholderText('Enter a URL');
     const titleInput = screen.getByPlaceholderText('Enter a display name');
@@ -78,7 +102,12 @@ describe('AddShortcut', () => {
     const spy = jest.spyOn(api, 'add');
 
     await renderInTestApp(
-      <TestApiProvider apis={[[analyticsApiRef, analyticsSpy]]}>
+      <TestApiProvider
+        apis={[
+          [analyticsApiRef, analyticsSpy],
+          [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+        ]}
+      >
         <AddShortcut {...props} />
       </TestApiProvider>,
     );
@@ -106,9 +135,18 @@ describe('AddShortcut', () => {
   it('pastes the values', async () => {
     const spy = jest.spyOn(api, 'add');
 
-    await renderInTestApp(<AddShortcut {...props} />, {
-      routeEntries: ['/some-initial-url'],
-    });
+    await renderInTestApp(
+      <TestApiProvider
+        apis={[
+          [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+        ]}
+      >
+        <AddShortcut {...props} />,
+      </TestApiProvider>,
+      {
+        routeEntries: ['/some-initial-url'],
+      },
+    );
 
     fireEvent.click(screen.getByText('Use current page'));
     fireEvent.click(screen.getByText('Save'));
@@ -125,8 +163,14 @@ describe('AddShortcut', () => {
 
     await renderInTestApp(
       <>
-        <AlertDisplay />
-        <AddShortcut {...props} />
+        <TestApiProvider
+          apis={[
+            [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+          ]}
+        >
+          <AlertDisplay />
+          <AddShortcut {...props} />
+        </TestApiProvider>
       </>,
     );
 
diff --git a/plugins/shortcuts/src/EditShortcut.test.tsx b/plugins/shortcuts/src/EditShortcut.test.tsx
index 72a89c13b6..3077168193 100644
--- a/plugins/shortcuts/src/EditShortcut.test.tsx
+++ b/plugins/shortcuts/src/EditShortcut.test.tsx
@@ -18,7 +18,7 @@ import React from 'react';
 import { screen, fireEvent, waitFor } from '@testing-library/react';
 import { EditShortcut } from './EditShortcut';
 import { Shortcut } from './types';
-import { DefaultShortcutsApi } from './api';
+import { DefaultShortcutsApi, shortcutsApiRef } from './api';
 import {
   MockAnalyticsApi,
   MockStorageApi,
@@ -48,13 +48,29 @@ describe('EditShortcut', () => {
   });
 
   it('displays the title', async () => {
-    await renderInTestApp(<EditShortcut {...props} />);
+    await renderInTestApp(
+      <TestApiProvider
+        apis={[
+          [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+        ]}
+      >
+        <EditShortcut {...props} />
+      </TestApiProvider>,
+    );
 
     expect(screen.getByText('Edit Shortcut')).toBeInTheDocument();
   });
 
   it('closes the popup', async () => {
-    await renderInTestApp(<EditShortcut {...props} />);
+    await renderInTestApp(
+      <TestApiProvider
+        apis={[
+          [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+        ]}
+      >
+        <EditShortcut {...props} />
+      </TestApiProvider>,
+    );
 
     fireEvent.click(screen.getByText('Cancel'));
     expect(props.onClose).toHaveBeenCalledTimes(1);
@@ -63,7 +79,15 @@ describe('EditShortcut', () => {
   it('updates the shortcut', async () => {
     const spy = jest.spyOn(api, 'update');
 
-    await renderInTestApp(<EditShortcut {...props} />);
+    await renderInTestApp(
+      <TestApiProvider
+        apis={[
+          [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+        ]}
+      >
+        <EditShortcut {...props} />
+      </TestApiProvider>,
+    );
 
     const urlInput = screen.getByPlaceholderText('Enter a URL');
     const titleInput = screen.getByPlaceholderText('Enter a display name');
@@ -86,7 +110,12 @@ describe('EditShortcut', () => {
     const spy = jest.spyOn(api, 'update');
 
     await renderInTestApp(
-      <TestApiProvider apis={[[analyticsApiRef, analyticsSpy]]}>
+      <TestApiProvider
+        apis={[
+          [analyticsApiRef, analyticsSpy],
+          [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+        ]}
+      >
         <EditShortcut {...props} />
       </TestApiProvider>,
     );
@@ -115,7 +144,15 @@ describe('EditShortcut', () => {
   it('removes the shortcut', async () => {
     const spy = jest.spyOn(api, 'remove');
 
-    await renderInTestApp(<EditShortcut {...props} />);
+    await renderInTestApp(
+      <TestApiProvider
+        apis={[
+          [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+        ]}
+      >
+        <EditShortcut {...props} />
+      </TestApiProvider>,
+    );
 
     fireEvent.click(screen.getByText('Remove'));
     expect(spy).toHaveBeenCalledWith('id');
@@ -132,8 +169,14 @@ describe('EditShortcut', () => {
 
     await renderInTestApp(
       <>
-        <AlertDisplay />
-        <EditShortcut {...props} />
+        <TestApiProvider
+          apis={[
+            [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+          ]}
+        >
+          <AlertDisplay />
+          <EditShortcut {...props} />
+        </TestApiProvider>
       </>,
     );
 
diff --git a/plugins/shortcuts/src/ShortcutForm.test.tsx b/plugins/shortcuts/src/ShortcutForm.test.tsx
index 3a52356b5d..388c072725 100644
--- a/plugins/shortcuts/src/ShortcutForm.test.tsx
+++ b/plugins/shortcuts/src/ShortcutForm.test.tsx
@@ -16,7 +16,12 @@
 import React from 'react';
 import { screen, fireEvent, waitFor } from '@testing-library/react';
 import { ShortcutForm } from './ShortcutForm';
-import { renderInTestApp } from '@backstage/test-utils';
+import { DefaultShortcutsApi, shortcutsApiRef } from './api';
+import {
+  renderInTestApp,
+  TestApiProvider,
+  MockStorageApi,
+} from '@backstage/test-utils';
 
 describe('ShortcutForm', () => {
   const props = {
@@ -25,7 +30,15 @@ describe('ShortcutForm', () => {
   };
 
   it('displays validation messages', async () => {
-    await renderInTestApp(<ShortcutForm {...props} />);
+    await renderInTestApp(
+      <TestApiProvider
+        apis={[
+          [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+        ]}
+      >
+        <ShortcutForm {...props} />
+      </TestApiProvider>,
+    );
 
     const urlInput = screen.getByPlaceholderText('Enter a URL');
     const titleInput = screen.getByPlaceholderText('Enter a display name');
@@ -43,8 +56,47 @@ describe('ShortcutForm', () => {
     });
   });
 
+  it('displays duplicate validation messages for title and URL', async () => {
+    const mockShortcutApi = new DefaultShortcutsApi(MockStorageApi.create());
+    mockShortcutApi.add({ title: 'Existing Title', url: '/existing-url' });
+
+    await renderInTestApp(
+      <TestApiProvider apis={[[shortcutsApiRef, mockShortcutApi]]}>
+        <ShortcutForm {...props} />
+      </TestApiProvider>,
+    );
+
+    const urlInput = screen.getByPlaceholderText('Enter a URL');
+    const titleInput = screen.getByPlaceholderText('Enter a display name');
+
+    fireEvent.change(urlInput, { target: { value: '/existing-url' } });
+    fireEvent.change(titleInput, { target: { value: 'Existing Title' } });
+
+    fireEvent.click(screen.getByText('Save'));
+
+    await waitFor(() => {
+      expect(
+        screen.getByText('A shortcut with this title already exists'),
+      ).toBeInTheDocument();
+      expect(
+        screen.getByText('A shortcut with this url already exists'),
+      ).toBeInTheDocument();
+    });
+
+    expect(props.onSave).not.toHaveBeenCalled();
+    expect(props.onClose).not.toHaveBeenCalled();
+  });
+
   it('allows external links', async () => {
-    await renderInTestApp(<ShortcutForm allowExternalLinks {...props} />);
+    await renderInTestApp(
+      <TestApiProvider
+        apis={[
+          [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+        ]}
+      >
+        <ShortcutForm allowExternalLinks {...props} />
+      </TestApiProvider>,
+    );
 
     const urlInput = screen.getByPlaceholderText('Enter a URL');
     const titleInput = screen.getByPlaceholderText('Enter a display name');
@@ -66,7 +118,15 @@ describe('ShortcutForm', () => {
   });
 
   it('allows relative links when external links are enabled', async () => {
-    await renderInTestApp(<ShortcutForm allowExternalLinks {...props} />);
+    await renderInTestApp(
+      <TestApiProvider
+        apis={[
+          [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+        ]}
+      >
+        <ShortcutForm allowExternalLinks {...props} />
+      </TestApiProvider>,
+    );
 
     const urlInput = screen.getByPlaceholderText('Enter a URL');
     const titleInput = screen.getByPlaceholderText('Enter a display name');
@@ -89,10 +149,17 @@ describe('ShortcutForm', () => {
 
   it('calls the save handler', async () => {
     await renderInTestApp(
-      <ShortcutForm
-        {...props}
-        formValues={{ url: '/some-url', title: 'some title' }}
-      />,
+      <TestApiProvider
+        apis={[
+          [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+        ]}
+      >
+        <ShortcutForm
+          {...props}
+          formValues={{ url: '/some-url', title: 'some title' }}
+        />
+        ,
+      </TestApiProvider>,
     );
 
     fireEvent.click(screen.getByText('Save'));
@@ -105,7 +172,15 @@ describe('ShortcutForm', () => {
   });
 
   it('calls the close handler', async () => {
-    await renderInTestApp(<ShortcutForm {...props} />);
+    await renderInTestApp(
+      <TestApiProvider
+        apis={[
+          [shortcutsApiRef, new DefaultShortcutsApi(MockStorageApi.create())],
+        ]}
+      >
+        <ShortcutForm {...props} />
+      </TestApiProvider>,
+    );
 
     fireEvent.click(screen.getByText('Cancel'));
     await waitFor(() => {
diff --git a/plugins/shortcuts/src/ShortcutForm.tsx b/plugins/shortcuts/src/ShortcutForm.tsx
index 99aa0d29b7..e8cd8144d0 100644
--- a/plugins/shortcuts/src/ShortcutForm.tsx
+++ b/plugins/shortcuts/src/ShortcutForm.tsx
@@ -15,6 +15,7 @@
  */
 
 import React, { useEffect } from 'react';
+import useObservable from 'react-use/lib/useObservable';
 import { useForm, SubmitHandler, Controller } from 'react-hook-form';
 import {
   Button,
@@ -24,6 +25,8 @@ import {
   TextField,
 } from '@material-ui/core';
 import { FormValues } from './types';
+import { shortcutsApiRef } from './api';
+import { useApi } from '@backstage/core-plugin-api';
 
 const useStyles = makeStyles(theme => ({
   field: {
@@ -50,6 +53,11 @@ export const ShortcutForm = ({
   allowExternalLinks,
 }: Props) => {
   const classes = useStyles();
+  const shortcutApi = useApi(shortcutsApiRef);
+  const shortcutData = useObservable(
+    shortcutApi.shortcut$(),
+    shortcutApi.get(),
+  );
   const {
     handleSubmit,
     reset,
@@ -63,6 +71,18 @@ export const ShortcutForm = ({
     },
   });
 
+  const titleIsUnique = (title: string) => {
+    if (shortcutData.some(shortcutTitle => shortcutTitle.title === title))
+      return 'A shortcut with this title already exists';
+    return true;
+  };
+
+  const urlIsUnique = (url: string) => {
+    if (shortcutData.some(shortcutUrl => shortcutUrl.url === url))
+      return 'A shortcut with this url already exists';
+    return true;
+  };
+
   useEffect(() => {
     reset(formValues);
   }, [reset, formValues]);
@@ -75,6 +95,7 @@ export const ShortcutForm = ({
           control={control}
           rules={{
             required: true,
+            validate: urlIsUnique,
             ...(allowExternalLinks
               ? {
                   pattern: {
@@ -112,6 +133,7 @@ export const ShortcutForm = ({
           control={control}
           rules={{
             required: true,
+            validate: titleIsUnique,
             minLength: {
               value: 2,
               message: 'Must be at least 2 characters',