diff --git a/.changeset/slow-dolls-type.md b/.changeset/slow-dolls-type.md
new file mode 100644
index 0000000000..d2626f3ab3
--- /dev/null
+++ b/.changeset/slow-dolls-type.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-scaffolder': minor
+---
+
+Changed the way to display entities in EntityPicker to use entityPresentationApi instead of humanizeEntityRef
diff --git a/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.test.tsx b/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.test.tsx
index 8016a6ae83..dcb52a3949 100644
--- a/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.test.tsx
+++ b/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.test.tsx
@@ -16,14 +16,18 @@
 
 import { CATALOG_FILTER_EXISTS } from '@backstage/catalog-client';
 import { Entity } from '@backstage/catalog-model';
-import { CatalogApi, catalogApiRef } from '@backstage/plugin-catalog-react';
+import {
+  CatalogApi,
+  catalogApiRef,
+  entityPresentationApiRef,
+} from '@backstage/plugin-catalog-react';
 import { renderInTestApp, TestApiProvider } from '@backstage/test-utils';
-
 import { fireEvent, screen } from '@testing-library/react';
 import React from 'react';
 import { EntityPicker } from './EntityPicker';
 import { EntityPickerProps } from './schema';
 import { ScaffolderRJSFFieldProps as FieldProps } from '@backstage/plugin-scaffolder-react';
+import { DefaultEntityPresentationApi } from '@backstage/plugin-catalog';
 
 const makeEntity = (kind: string, namespace: string, name: string): Entity => ({
   apiVersion: 'scaffolder.backstage.io/v1beta3',
@@ -50,6 +54,7 @@ describe('<EntityPicker />', () => {
     getLocationByRef: jest.fn(),
     removeEntityByUid: jest.fn(),
   } as any;
+
   let Wrapper: React.ComponentType<React.PropsWithChildren<{}>>;
 
   beforeEach(() => {
@@ -59,7 +64,15 @@ describe('<EntityPicker />', () => {
     ];
 
     Wrapper = ({ children }: { children?: React.ReactNode }) => (
-      <TestApiProvider apis={[[catalogApiRef, catalogApi]]}>
+      <TestApiProvider
+        apis={[
+          [catalogApiRef, catalogApi],
+          [
+            entityPresentationApiRef,
+            DefaultEntityPresentationApi.create({ catalogApi }),
+          ],
+        ]}
+      >
         {children}
       </TestApiProvider>
     );
@@ -90,7 +103,12 @@ describe('<EntityPicker />', () => {
       );
 
       expect(catalogApi.getEntities).toHaveBeenCalledWith({
-        fields: ['metadata.name', 'metadata.namespace', 'kind'],
+        fields: [
+          'metadata.name',
+          'metadata.namespace',
+          'metadata.title',
+          'kind',
+        ],
         filter: undefined,
       });
     });
diff --git a/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.tsx b/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.tsx
index 69e1b5efad..176f6e9ce0 100644
--- a/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.tsx
+++ b/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.tsx
@@ -24,13 +24,16 @@ import {
 } from '@backstage/catalog-model';
 import { useApi } from '@backstage/core-plugin-api';
 import {
+  EntityDisplayName,
+  EntityRefPresentationSnapshot,
   catalogApiRef,
-  humanizeEntityRef,
+  entityPresentationApiRef,
 } from '@backstage/plugin-catalog-react';
 import TextField from '@material-ui/core/TextField';
 import FormControl from '@material-ui/core/FormControl';
 import Autocomplete, {
   AutocompleteChangeReason,
+  createFilterOptions,
 } from '@material-ui/lab/Autocomplete';
 import React, { useCallback, useEffect } from 'react';
 import useAsync from 'react-use/esm/useAsync';
@@ -65,31 +68,55 @@ export const EntityPicker = (props: EntityPickerProps) => {
     uiSchema['ui:options']?.defaultNamespace || undefined;
 
   const catalogApi = useApi(catalogApiRef);
+  const entityPresentationApi = useApi(entityPresentationApiRef);
 
   const { value: entities, loading } = useAsync(async () => {
-    const fields = ['metadata.name', 'metadata.namespace', 'kind'];
+    const fields = [
+      'metadata.name',
+      'metadata.namespace',
+      'metadata.title',
+      'kind',
+    ];
     const { items } = await catalogApi.getEntities(
       catalogFilter
         ? { filter: catalogFilter, fields }
         : { filter: undefined, fields },
     );
-    return items;
+
+    const entityRefToPresentation = new Map<
+      string,
+      EntityRefPresentationSnapshot
+    >(
+      await Promise.all(
+        items.map(async item => {
+          const presentation = await entityPresentationApi.forEntity(item)
+            .promise;
+          return [stringifyEntityRef(item), presentation] as [
+            string,
+            EntityRefPresentationSnapshot,
+          ];
+        }),
+      ),
+    );
+
+    return { catalogEntities: items, entityRefToPresentation };
   });
+
   const allowArbitraryValues =
     uiSchema['ui:options']?.allowArbitraryValues ?? true;
 
   const getLabel = useCallback(
-    (ref: string) => {
+    (freeSoloValue: string) => {
       try {
-        return humanizeEntityRef(
-          parseEntityRef(ref, { defaultKind, defaultNamespace }),
-          {
-            defaultKind,
-            defaultNamespace,
-          },
-        );
+        // Will throw if defaultKind or defaultNamespace are not set
+        const parsedRef = parseEntityRef(freeSoloValue, {
+          defaultKind,
+          defaultNamespace,
+        });
+
+        return stringifyEntityRef(parsedRef);
       } catch (err) {
-        return ref;
+        return freeSoloValue;
       }
     },
     [defaultKind, defaultNamespace],
@@ -129,12 +156,12 @@ export const EntityPicker = (props: EntityPickerProps) => {
   // Since free solo can be enabled, attempt to parse as a full entity ref first, then fall
   // back to the given value.
   const selectedEntity =
-    entities?.find(e => stringifyEntityRef(e) === formData) ??
+    entities?.catalogEntities.find(e => stringifyEntityRef(e) === formData) ??
     (allowArbitraryValues && formData ? getLabel(formData) : '');
 
   useEffect(() => {
-    if (entities?.length === 1 && selectedEntity === '') {
-      onChange(stringifyEntityRef(entities[0]));
+    if (entities?.catalogEntities.length === 1 && selectedEntity === '') {
+      onChange(stringifyEntityRef(entities.catalogEntities[0]));
     }
   }, [entities, onChange, selectedEntity]);
 
@@ -145,17 +172,18 @@ export const EntityPicker = (props: EntityPickerProps) => {
       error={rawErrors?.length > 0 && !formData}
     >
       <Autocomplete
-        disabled={entities?.length === 1}
+        disabled={entities?.catalogEntities.length === 1}
         id={idSchema?.$id}
         value={selectedEntity}
         loading={loading}
         onChange={onSelect}
-        options={entities || []}
+        options={entities?.catalogEntities || []}
         getOptionLabel={option =>
           // option can be a string due to freeSolo.
           typeof option === 'string'
             ? option
-            : humanizeEntityRef(option, { defaultKind, defaultNamespace })!
+            : entities?.entityRefToPresentation.get(stringifyEntityRef(option))
+                ?.entityRef!
         }
         autoSelect
         freeSolo={allowArbitraryValues}
@@ -171,6 +199,12 @@ export const EntityPicker = (props: EntityPickerProps) => {
             InputProps={params.InputProps}
           />
         )}
+        renderOption={option => <EntityDisplayName entityRef={option} />}
+        filterOptions={createFilterOptions<Entity>({
+          stringify: option =>
+            entities?.entityRefToPresentation.get(stringifyEntityRef(option))
+              ?.primaryTitle!,
+        })}
       />
     </FormControl>
   );
diff --git a/plugins/scaffolder/src/components/fields/OwnerPicker/OwnerPicker.test.tsx b/plugins/scaffolder/src/components/fields/OwnerPicker/OwnerPicker.test.tsx
index 57ca8e53ab..79105e05c3 100644
--- a/plugins/scaffolder/src/components/fields/OwnerPicker/OwnerPicker.test.tsx
+++ b/plugins/scaffolder/src/components/fields/OwnerPicker/OwnerPicker.test.tsx
@@ -16,11 +16,16 @@
 
 import { type EntityFilterQuery } from '@backstage/catalog-client';
 import { Entity } from '@backstage/catalog-model';
-import { CatalogApi, catalogApiRef } from '@backstage/plugin-catalog-react';
+import {
+  CatalogApi,
+  catalogApiRef,
+  entityPresentationApiRef,
+} from '@backstage/plugin-catalog-react';
 import { renderInTestApp, TestApiProvider } from '@backstage/test-utils';
 import { ScaffolderRJSFFieldProps as FieldProps } from '@backstage/plugin-scaffolder-react';
 import React from 'react';
 import { OwnerPicker } from './OwnerPicker';
+import { DefaultEntityPresentationApi } from '@backstage/plugin-catalog';
 
 const makeEntity = (kind: string, namespace: string, name: string): Entity => ({
   apiVersion: 'backstage.io/v1beta1',
@@ -64,7 +69,15 @@ describe('<OwnerPicker />', () => {
     ];
 
     Wrapper = ({ children }: { children?: React.ReactNode }) => (
-      <TestApiProvider apis={[[catalogApiRef, catalogApi]]}>
+      <TestApiProvider
+        apis={[
+          [catalogApiRef, catalogApi],
+          [
+            entityPresentationApiRef,
+            DefaultEntityPresentationApi.create({ catalogApi }),
+          ],
+        ]}
+      >
         {children}
       </TestApiProvider>
     );
@@ -99,7 +112,12 @@ describe('<OwnerPicker />', () => {
           filter: {
             kind: ['Group', 'User'],
           },
-          fields: ['metadata.name', 'metadata.namespace', 'kind'],
+          fields: [
+            'metadata.name',
+            'metadata.namespace',
+            'metadata.title',
+            'kind',
+          ],
         }),
       );
     });
@@ -132,7 +150,12 @@ describe('<OwnerPicker />', () => {
           filter: {
             kind: ['User'],
           },
-          fields: ['metadata.name', 'metadata.namespace', 'kind'],
+          fields: [
+            'metadata.name',
+            'metadata.namespace',
+            'metadata.title',
+            'kind',
+          ],
         }),
       );
     });