diff --git a/packages/core-components/src/layout/SignInPage/SignInPage.tsx b/packages/core-components/src/layout/SignInPage/SignInPage.tsx
index cce77b1974..24de4d4647 100644
--- a/packages/core-components/src/layout/SignInPage/SignInPage.tsx
+++ b/packages/core-components/src/layout/SignInPage/SignInPage.tsx
@@ -169,11 +169,7 @@ export const SingleSignInPage = ({
           profile,
         }),
       );
-      analytics.captureEvent('signIn', 'success', {
-        attributes: {
-          userEntityRef: identityResponse.identity.userEntityRef,
-        },
-      });
+      analytics.captureEvent('signIn', 'success');
     } catch (err: any) {
       // User closed the sign-in modal
       setError(err);
diff --git a/packages/core-components/src/layout/SignInPage/providers.tsx b/packages/core-components/src/layout/SignInPage/providers.tsx
index d1da5deccd..e9e43e9c7e 100644
--- a/packages/core-components/src/layout/SignInPage/providers.tsx
+++ b/packages/core-components/src/layout/SignInPage/providers.tsx
@@ -117,15 +117,11 @@ export const useSignInProviders = (
           signOut: async () => {
             localStorage.removeItem(PROVIDER_STORAGE_KEY);
             await identityApi.signOut?.();
+            analytics.captureEvent('signOut', 'success');
           },
         }),
       );
-      const identityResponse = await identityApi.getBackstageIdentity();
-      analytics.captureEvent('signIn', 'success', {
-        attributes: {
-          userEntityRef: identityResponse.userEntityRef,
-        },
-      });
+      analytics.captureEvent('signIn', 'success');
     },
     [onSignInSuccess, analytics],
   );
diff --git a/plugins/user-settings/src/components/General/UserSettingsMenu.tsx b/plugins/user-settings/src/components/General/UserSettingsMenu.tsx
index e7906a971a..dc954e862f 100644
--- a/plugins/user-settings/src/components/General/UserSettingsMenu.tsx
+++ b/plugins/user-settings/src/components/General/UserSettingsMenu.tsx
@@ -63,13 +63,7 @@ export const UserSettingsMenu = () => {
           data-testid="sign-out"
           onClick={() => {
             identityApi.signOut().catch(error => errorApi.post(error));
-            identityApi.getBackstageIdentity().then(identity => {
-              analytics.captureEvent('signOut', 'success', {
-                attributes: {
-                  userEntityRef: identity.userEntityRef,
-                },
-              });
-            });
+            analytics.captureEvent('signOut', 'success');
           }}
         >
           <ListItemIcon>