diff --git a/packages/cli/src/commands/start/command.ts b/packages/cli/src/commands/start/command.ts
index 6615d5fd46..66aaa897ef 100644
--- a/packages/cli/src/commands/start/command.ts
+++ b/packages/cli/src/commands/start/command.ts
@@ -31,8 +31,8 @@ export async function command(cmd: Command): Promise<void> {
 
   switch (role) {
     case 'backend':
-    case 'plugin-backend':
-    case 'plugin-backend-module':
+    case 'backend-plugin':
+    case 'backend-plugin-module':
     case 'node-library':
       return startBackend(options);
     case 'app':
@@ -42,8 +42,8 @@ export async function command(cmd: Command): Promise<void> {
         verifyVersions: true,
       });
     case 'web-library':
-    case 'plugin-frontend':
-    case 'plugin-frontend-module':
+    case 'frontend-plugin':
+    case 'frontend-plugin-module':
       return startFrontend({ entry: 'dev/index', ...options });
     default:
       throw new Error(
diff --git a/packages/cli/src/lib/role/packageRoles.test.ts b/packages/cli/src/lib/role/packageRoles.test.ts
index f6c9fb418a..db6b63f327 100644
--- a/packages/cli/src/lib/role/packageRoles.test.ts
+++ b/packages/cli/src/lib/role/packageRoles.test.ts
@@ -180,7 +180,7 @@ describe('detectRoleFromPackage', () => {
           clean: 'backstage-cli clean',
         },
       }),
-    ).toEqual('plugin-frontend');
+    ).toEqual('frontend-plugin');
   });
 
   it('detects the role of @backstage/plugin-catalog-backend', () => {
@@ -204,7 +204,7 @@ describe('detectRoleFromPackage', () => {
           clean: 'backstage-cli clean',
         },
       }),
-    ).toEqual('plugin-backend');
+    ).toEqual('backend-plugin');
   });
 
   it('detects the role of @backstage/plugin-catalog-react', () => {
@@ -274,7 +274,7 @@ describe('detectRoleFromPackage', () => {
           clean: 'backstage-cli clean',
         },
       }),
-    ).toEqual('plugin-backend-module');
+    ).toEqual('backend-plugin-module');
   });
 
   it('detects the role of @backstage/plugin-permission-node', () => {
@@ -323,6 +323,6 @@ describe('detectRoleFromPackage', () => {
           clean: 'backstage-cli clean',
         },
       }),
-    ).toEqual('plugin-frontend-module');
+    ).toEqual('frontend-plugin-module');
   });
 });
diff --git a/packages/cli/src/lib/role/packageRoles.ts b/packages/cli/src/lib/role/packageRoles.ts
index 7c855ee0fd..b5fbd75b56 100644
--- a/packages/cli/src/lib/role/packageRoles.ts
+++ b/packages/cli/src/lib/role/packageRoles.ts
@@ -52,22 +52,22 @@ const packageRoleInfos: PackageRoleInfo[] = [
     output: ['types', 'esm', 'cjs'],
   },
   {
-    role: 'plugin-frontend',
+    role: 'frontend-plugin',
     platform: 'web',
     output: ['types', 'esm'],
   },
   {
-    role: 'plugin-frontend-module',
+    role: 'frontend-plugin-module',
     platform: 'web',
     output: ['types', 'esm'],
   },
   {
-    role: 'plugin-backend',
+    role: 'backend-plugin',
     platform: 'node',
     output: ['types', 'cjs'],
   },
   {
-    role: 'plugin-backend-module',
+    role: 'backend-plugin-module',
     platform: 'node',
     output: ['types', 'cjs'],
   },
@@ -153,16 +153,16 @@ export function detectRoleFromPackage(
     return 'backend';
   }
   if (pkg.name?.includes('plugin-') && pkg.name?.includes('-backend-module-')) {
-    return 'plugin-backend-module';
+    return 'backend-plugin-module';
   }
   if (pkg.name?.includes('plugin-') && pkg.name?.includes('-module-')) {
-    return 'plugin-frontend-module';
+    return 'frontend-plugin-module';
   }
   if (pkg.scripts?.start?.includes('plugin:serve')) {
-    return 'plugin-frontend';
+    return 'frontend-plugin';
   }
   if (pkg.scripts?.start?.includes('backend:dev')) {
-    return 'plugin-backend';
+    return 'backend-plugin';
   }
 
   const mainEntry = pkg.publishConfig?.main || pkg.main;
diff --git a/packages/cli/src/lib/role/types.ts b/packages/cli/src/lib/role/types.ts
index 6a89f7bdaf..1b18c71620 100644
--- a/packages/cli/src/lib/role/types.ts
+++ b/packages/cli/src/lib/role/types.ts
@@ -21,10 +21,10 @@ export type PackageRole =
   | 'web-library'
   | 'node-library'
   | 'common-library'
-  | 'plugin-frontend'
-  | 'plugin-frontend-module'
-  | 'plugin-backend'
-  | 'plugin-backend-module';
+  | 'frontend-plugin'
+  | 'frontend-plugin-module'
+  | 'backend-plugin'
+  | 'backend-plugin-module';
 
 export type PackagePlatform = 'node' | 'web' | 'common';
 export type PackageOutputType = 'bundle' | 'types' | 'esm' | 'cjs';