diff --git a/.changeset/real-baboons-vanish.md b/.changeset/real-baboons-vanish.md
new file mode 100644
index 0000000000..93c30d8389
--- /dev/null
+++ b/.changeset/real-baboons-vanish.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-jenkins': minor
+---
+
+Added configuration for the action column in Jenkins CI/CD table. It can be set to rebuild, view, or replay.
diff --git a/plugins/jenkins/README.md b/plugins/jenkins/README.md
index 2a0ec451c8..12c6a197da 100644
--- a/plugins/jenkins/README.md
+++ b/plugins/jenkins/README.md
@@ -86,6 +86,24 @@ spec:
 8. Click the component in the catalog. You should now see Jenkins builds, and a
    last build result for your master build.
 
+## Customize Action
+
+You can customize the action in the CI/CD table.
+
+| Action            | Description             |
+| ----------------- | ----------------------- |
+| rebuild (default) | Run new build with API  |
+| view              | link to view build page |
+| replay            | link to start replay    |
+
+```yaml
+jenkinsPlugin.__experimentalReconfigure({
+  tableAction: 'view',
+});
+```
+
+<img src="./src/assets/customize_action_view.png"  alt="Customized action - view"/>
+
 ## Features
 
 - View all runs inside a folder
diff --git a/plugins/jenkins/api-report.md b/plugins/jenkins/api-report.md
index a2ae16988b..bcba48e4b2 100644
--- a/plugins/jenkins/api-report.md
+++ b/plugins/jenkins/api-report.md
@@ -98,7 +98,7 @@ const jenkinsPlugin: BackstagePlugin<
     entityContent: RouteRef<undefined>;
   },
   {},
-  {}
+  JenkinsInputPluginOptions
 >;
 export { jenkinsPlugin };
 export { jenkinsPlugin as plugin };
diff --git a/plugins/jenkins/src/assets/customize_action_view.png b/plugins/jenkins/src/assets/customize_action_view.png
new file mode 100644
index 0000000000..8be43c5971
Binary files /dev/null and b/plugins/jenkins/src/assets/customize_action_view.png differ
diff --git a/plugins/jenkins/src/components/BuildsPage/lib/CITable/CITable.tsx b/plugins/jenkins/src/components/BuildsPage/lib/CITable/CITable.tsx
index 1bb6dbaefc..b0a8b84718 100644
--- a/plugins/jenkins/src/components/BuildsPage/lib/CITable/CITable.tsx
+++ b/plugins/jenkins/src/components/BuildsPage/lib/CITable/CITable.tsx
@@ -18,6 +18,7 @@ import { alertApiRef, useApi, useRouteRef } from '@backstage/core-plugin-api';
 import { useEntityPermission } from '@backstage/plugin-catalog-react/alpha';
 import { Box, IconButton, Tooltip, Typography } from '@material-ui/core';
 import RetryIcon from '@material-ui/icons/Replay';
+import VisibilityIcon from '@material-ui/icons/Visibility';
 import { default as React, useState } from 'react';
 import { Project } from '../../../../api/JenkinsApi';
 import JenkinsLogo from '../../../../assets/JenkinsLogo.svg';
@@ -25,6 +26,7 @@ import { buildRouteRef } from '../../../../plugin';
 import { useBuilds } from '../../../useBuilds';
 import { JenkinsRunStatus } from '../Status';
 import { jenkinsExecutePermission } from '@backstage/plugin-jenkins-common';
+import { useJenkinsPluginOptions } from '../../../../options';
 
 const FailCount = ({ count }: { count: number }): JSX.Element | null => {
   if (count !== 0) {
@@ -202,6 +204,22 @@ const generatedColumns: TableColumn[] = [
           }
         };
 
+        const { tableAction } = useJenkinsPluginOptions();
+
+        if (tableAction === 'view') {
+          return row.lastBuild?.url ? (
+            <IconButton href={row.lastBuild.url} target="_blank">
+              <VisibilityIcon />
+            </IconButton>
+          ) : null;
+        } else if (tableAction === 'replay') {
+          return row.lastBuild?.url ? (
+            <IconButton href={`${row.lastBuild.url}replay`} target="_blank">
+              <RetryIcon />
+            </IconButton>
+          ) : null;
+        }
+
         return (
           <Tooltip title="Rerun build">
             <>
diff --git a/plugins/jenkins/src/options.ts b/plugins/jenkins/src/options.ts
new file mode 100644
index 0000000000..f78e6a75e9
--- /dev/null
+++ b/plugins/jenkins/src/options.ts
@@ -0,0 +1,29 @@
+/*
+ * Copyright 2020 The Backstage Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import { usePluginOptions } from '@backstage/core-plugin-api/alpha';
+
+export type JenkinsPluginOptions = {
+  tableAction: string;
+};
+
+/** @ignore */
+export type JenkinsInputPluginOptions = {
+  tableAction: string;
+};
+
+export const useJenkinsPluginOptions = () =>
+  usePluginOptions<JenkinsPluginOptions>();
diff --git a/plugins/jenkins/src/plugin.ts b/plugins/jenkins/src/plugin.ts
index 7dbb6bfde1..ddef0a7dfd 100644
--- a/plugins/jenkins/src/plugin.ts
+++ b/plugins/jenkins/src/plugin.ts
@@ -25,6 +25,7 @@ import {
   identityApiRef,
 } from '@backstage/core-plugin-api';
 import { JenkinsClient, jenkinsApiRef } from './api';
+import { JenkinsInputPluginOptions, JenkinsPluginOptions } from './options';
 
 /** @public */
 export const rootRouteRef = createRouteRef({
@@ -52,6 +53,14 @@ export const jenkinsPlugin = createPlugin({
   routes: {
     entityContent: rootRouteRef,
   },
+  __experimentalConfigure(
+    options?: JenkinsInputPluginOptions,
+  ): JenkinsPluginOptions {
+    const defaultOptions = {
+      tableAction: 'rebuild',
+    };
+    return { ...defaultOptions, ...options };
+  },
 });
 
 /** @public */