diff --git a/.changeset/giant-kids-hear.md b/.changeset/giant-kids-hear.md
new file mode 100644
index 0000000000..8bfb3ea8b2
--- /dev/null
+++ b/.changeset/giant-kids-hear.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-catalog': patch
+---
+
+bug fix: 3310 fixes reloading entities with the default owned filter
diff --git a/plugins/catalog/src/components/CatalogFilter/CatalogFilter.tsx b/plugins/catalog/src/components/CatalogFilter/CatalogFilter.tsx
index 90a1e15ad0..6de4c318b5 100644
--- a/plugins/catalog/src/components/CatalogFilter/CatalogFilter.tsx
+++ b/plugins/catalog/src/components/CatalogFilter/CatalogFilter.tsx
@@ -80,6 +80,14 @@ type Props = {
   onChange?: OnChangeCallback;
 };
 
+/**
+ * Sidebar filter type and human readable label for it. owned/starred/all
+ */
+export type CatalogFilterType = {
+  id: string;
+  label: string;
+};
+
 /**
  * The main filter group in the sidebar, toggling owned/starred/all.
  */
diff --git a/plugins/catalog/src/components/CatalogPage/CatalogPage.test.tsx b/plugins/catalog/src/components/CatalogPage/CatalogPage.test.tsx
index 42c9cf1117..6d4d18e4f2 100644
--- a/plugins/catalog/src/components/CatalogPage/CatalogPage.test.tsx
+++ b/plugins/catalog/src/components/CatalogPage/CatalogPage.test.tsx
@@ -30,7 +30,7 @@ import {
 } from '@backstage/core';
 import { catalogApiRef } from '@backstage/plugin-catalog-react';
 import { MockStorageApi, wrapInTestApp } from '@backstage/test-utils';
-import { fireEvent, render } from '@testing-library/react';
+import { fireEvent, render, waitFor } from '@testing-library/react';
 import React from 'react';
 import { EntityFilterGroupsProvider } from '../../filter';
 import { CatalogPage } from './CatalogPage';
@@ -128,4 +128,24 @@ describe('CatalogPage', () => {
     fireEvent.click(getByText(/All/));
     expect(await findByText(/All \(2\)/)).toBeInTheDocument();
   });
+  // this test is for fixing the bug after favoriting an entity, the matching entities defaulting
+  // to "owned" filter and not based on the selected filter
+  it('should render the correct entities filtered on the selectedfilter', async () => {
+    const { findByText, findAllByTitle, getByText } = renderWrapped(
+      <CatalogPage />,
+    );
+    expect(await findByText(/Owned \(1\)/)).toBeInTheDocument();
+    expect(await findByText(/Starred/)).toBeInTheDocument();
+    fireEvent.click(getByText(/Starred/));
+    expect(await findByText(/Starred \(0\)/)).toBeInTheDocument();
+    fireEvent.click(getByText(/All/));
+    expect(await findByText(/All \(2\)/)).toBeInTheDocument();
+
+    const starredIcons = await findAllByTitle('Add to favorites');
+    fireEvent.click(starredIcons[0]);
+    expect(await findByText(/All \(2\)/)).toBeInTheDocument();
+
+    fireEvent.click(getByText(/Starred/));
+    waitFor(() => expect(findByText(/Starred \(1\)/)).toBeInTheDocument());
+  });
 });
diff --git a/plugins/catalog/src/components/CatalogPage/CatalogPage.tsx b/plugins/catalog/src/components/CatalogPage/CatalogPage.tsx
index 1298d5e190..a2ebc63825 100644
--- a/plugins/catalog/src/components/CatalogPage/CatalogPage.tsx
+++ b/plugins/catalog/src/components/CatalogPage/CatalogPage.tsx
@@ -31,7 +31,11 @@ import React, { useCallback, useMemo, useState } from 'react';
 import { Link as RouterLink } from 'react-router-dom';
 import { EntityFilterGroupsProvider, useFilteredEntities } from '../../filter';
 import { useStarredEntities } from '../../hooks/useStarredEntities';
-import { ButtonGroup, CatalogFilter } from '../CatalogFilter/CatalogFilter';
+import {
+  ButtonGroup,
+  CatalogFilter,
+  CatalogFilterType,
+} from '../CatalogFilter/CatalogFilter';
 import { CatalogTable } from '../CatalogTable/CatalogTable';
 import { ResultsFilter } from '../ResultsFilter/ResultsFilter';
 import { useOwnUser } from '../useOwnUser';
@@ -65,7 +69,9 @@ const CatalogPageContents = () => {
   const errorApi = useApi(errorApiRef);
   const { isStarredEntity } = useStarredEntities();
   const [selectedTab, setSelectedTab] = useState<string>();
-  const [selectedSidebarItem, setSelectedSidebarItem] = useState<string>();
+  const [selectedSidebarItem, setSelectedSidebarItem] = useState<
+    CatalogFilterType
+  >();
   const orgName = configApi.getOptionalString('organization.name') ?? 'Company';
 
   const addMockData = useCallback(async () => {
@@ -180,13 +186,15 @@ const CatalogPageContents = () => {
           <div>
             <CatalogFilter
               buttonGroups={filterGroups}
-              onChange={({ label }) => setSelectedSidebarItem(label)}
-              initiallySelected="owned"
+              onChange={({ label, id }) =>
+                setSelectedSidebarItem({ label, id })
+              }
+              initiallySelected={selectedSidebarItem?.id ?? 'owned'}
             />
             <ResultsFilter availableTags={availableTags} />
           </div>
           <CatalogTable
-            titlePreamble={selectedSidebarItem ?? ''}
+            titlePreamble={selectedSidebarItem?.label ?? ''}
             entities={matchingEntities}
             loading={loading}
             error={error}
diff --git a/plugins/catalog/src/filter/useEntityFilterGroup.ts b/plugins/catalog/src/filter/useEntityFilterGroup.ts
index 242238e4f4..30214fad78 100644
--- a/plugins/catalog/src/filter/useEntityFilterGroup.ts
+++ b/plugins/catalog/src/filter/useEntityFilterGroup.ts
@@ -43,15 +43,19 @@ export const useEntityFilterGroup = (
     filterGroupStates,
   } = context;
 
-  // Intentionally consider initial set only at mount time
+  // on state changes unregisters and registers the filtergroup
+  // ensure that it re-registers with the correct filter as the prop changes and not the default
   // eslint-disable-next-line react-hooks/exhaustive-deps
-  const initialMemo = useMemo(() => initialSelectedFilters?.slice(), []);
+  const initialMemo = useMemo(() => {
+    return initialSelectedFilters?.slice();
+  }, [initialSelectedFilters]);
 
   // Register the group on mount, and unregister on unmount
   useEffect(() => {
     register(filterGroupId, filterGroup, initialMemo);
     return () => unregister(filterGroupId);
-  }, [register, unregister, filterGroupId, filterGroup, initialMemo]);
+    // eslint-disable-next-line react-hooks/exhaustive-deps
+  }, [register, unregister, filterGroupId, filterGroup]);
 
   const setSelectedFilters = useCallback(
     (filters: string[]) => {