diff --git a/.changeset/silent-wasps-whisper.md b/.changeset/silent-wasps-whisper.md
new file mode 100644
index 0000000000..33620139e7
--- /dev/null
+++ b/.changeset/silent-wasps-whisper.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-scaffolder': patch
+---
+
+Revert the change of the option label for `EntityPicker`
diff --git a/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.tsx b/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.tsx
index aa5cd44f4d..e1f34638dc 100644
--- a/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.tsx
+++ b/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.tsx
@@ -199,7 +199,7 @@ export const EntityPicker = (props: EntityPickerProps) => {
           typeof option === 'string'
             ? option
             : entities?.entityRefToPresentation.get(stringifyEntityRef(option))
-                ?.primaryTitle!
+                ?.entityRef!
         }
         autoSelect
         freeSolo={allowArbitraryValues}