diff --git a/packages/cli/src/commands/plugin/build.ts b/packages/cli/src/commands/plugin/build.ts
index aa9c68c494..9be71c5e5b 100644
--- a/packages/cli/src/commands/plugin/build.ts
+++ b/packages/cli/src/commands/plugin/build.ts
@@ -18,6 +18,43 @@ import { rollup, watch, OutputOptions } from 'rollup';
 import conf from './rollup.config';
 import { Command } from 'commander';
 import { withCache, getDefaultCacheOptions } from 'commands/build-cache';
+import { paths } from 'helpers/paths';
+import chalk from 'chalk';
+
+function logError(error: any) {
+  console.log('');
+
+  if (error.code === 'PLUGIN_ERROR') {
+    // typescript2 plugin has a complete message with all codeframes
+    if (error.plugin === 'rpt2') {
+      console.log(error.message);
+    } else {
+      // Log which plugin is causing errors to make it easier to identity.
+      // If we see these in logs we likely want to provide some custom error
+      // output for those plugins too.
+      console.log(`(plugin ${error.plugin}) ${error}`);
+    }
+  } else {
+    // Generic rollup errors, log what's available
+    if (error.loc) {
+      const file = `${paths.resolveTarget((error.loc.file || error.id)!)}`;
+      const pos = `${error.loc.line}:${error.loc.column}`;
+      console.log(`${file} [${pos}]`);
+    } else if (error.id) {
+      console.log(paths.resolveTarget(error.id));
+    }
+
+    console.log(String(error));
+
+    if (error.url) {
+      console.log(chalk.cyan(error.url));
+    }
+
+    if (error.frame) {
+      console.log(chalk.dim(error.frame));
+    }
+  }
+}
 
 export default async (cmd: Command) => {
   if (cmd.watch) {
@@ -33,20 +70,29 @@ export default async (cmd: Command) => {
         //   ERROR        — encountered an error while bundling
 
         if (event.code === 'ERROR') {
-          console.log(event.error);
-        } else {
-          console.log(event.code);
+          logError(event.error);
+        } else if (event.code === 'BUNDLE_START') {
+          console.log(chalk.dim(`building ${event.input}`));
+        } else if (event.code === 'BUNDLE_END') {
+          const { input, duration } = event;
+          const s = (duration / 1000).toFixed(1);
+          console.log(chalk.green(`built ${input} in ${s}s`));
         }
       });
     });
   }
 
   await withCache(getDefaultCacheOptions(), async () => {
-    const bundle = await rollup({
-      input: conf.input,
-      plugins: conf.plugins,
-    });
-    await bundle.generate(conf.output as OutputOptions);
-    await bundle.write(conf.output as OutputOptions);
+    try {
+      const bundle = await rollup({
+        input: conf.input,
+        plugins: conf.plugins,
+      });
+      await bundle.generate(conf.output as OutputOptions);
+      await bundle.write(conf.output as OutputOptions);
+    } catch (error) {
+      logError(error);
+      process.exit(1);
+    }
   });
 };