diff --git a/.changeset/modern-boats-knock.md b/.changeset/modern-boats-knock.md
new file mode 100644
index 0000000000..16f80fe041
--- /dev/null
+++ b/.changeset/modern-boats-knock.md
@@ -0,0 +1,5 @@
+---
+'@backstage/cli': patch
+---
+
+Support specifying listen host/port for frontend
diff --git a/packages/cli/src/lib/bundler/server.ts b/packages/cli/src/lib/bundler/server.ts
index e1fb560e22..2710145d83 100644
--- a/packages/cli/src/lib/bundler/server.ts
+++ b/packages/cli/src/lib/bundler/server.ts
@@ -25,7 +25,12 @@ import { resolveBundlingPaths } from './paths';
 export async function serveBundle(options: ServeOptions) {
   const url = resolveBaseUrl(options.config);
 
-  const port = Number(url.port) || (url.protocol === 'https:' ? 443 : 80);
+  const host =
+    options.config.getOptionalString('app.listen.host') || url.hostname;
+  const port =
+    options.config.getOptionalNumber('app.listen.port') ||
+    Number(url.port) ||
+    (url.protocol === 'https:' ? 443 : 80);
 
   const paths = resolveBundlingPaths(options);
   const pkgPath = paths.targetPackageJson;
@@ -50,7 +55,7 @@ export async function serveBundle(options: ServeOptions) {
     clientLogLevel: 'warning',
     stats: 'errors-warnings',
     https: url.protocol === 'https:',
-    host: url.hostname,
+    host,
     port,
     proxy: pkg.proxy,
   });