diff --git a/.changeset/little-starfishes-whisper.md b/.changeset/little-starfishes-whisper.md
new file mode 100644
index 0000000000..60a4b39c73
--- /dev/null
+++ b/.changeset/little-starfishes-whisper.md
@@ -0,0 +1,5 @@
+---
+'@backstage/catalog-model': minor
+---
+
+Added `stringifyEntityRef`, which always creates a string representation of an entity reference. Also deprecated `serializeEntityRef`, as `stringifyEntityRef` should be used instead.
diff --git a/packages/catalog-model/src/entity/index.ts b/packages/catalog-model/src/entity/index.ts
index e267c607e1..572df63557 100644
--- a/packages/catalog-model/src/entity/index.ts
+++ b/packages/catalog-model/src/entity/index.ts
@@ -34,6 +34,7 @@ export {
   parseEntityName,
   parseEntityRef,
   serializeEntityRef,
+  stringifyEntityRef,
 } from './ref';
 export {
   entityHasChanges,
diff --git a/packages/catalog-model/src/entity/ref.ts b/packages/catalog-model/src/entity/ref.ts
index bf34962d01..09660811f0 100644
--- a/packages/catalog-model/src/entity/ref.ts
+++ b/packages/catalog-model/src/entity/ref.ts
@@ -172,6 +172,7 @@ export function parseEntityRef(
  * special/reserved characters, it outputs the string form, otherwise it
  * outputs the compound form.
  *
+ * @deprecated Use `stringifyEntityRef` instead
  * @param ref The reference to serialize
  * @returns The same reference on either string or compound form
  */
@@ -212,6 +213,37 @@ export function serializeEntityRef(
   return `${kind ? `${kind}:` : ''}${namespace ? `${namespace}/` : ''}${name}`;
 }
 
+/**
+ * Takes an entity or entity name/reference, and returns the string form of an
+ * entity ref.
+ *
+ * This function creates a canonical and unique reference to the entity, converting
+ * all parts of the name to lowercase and inserts the default namespace if needed.
+ * It is typically not the best way to represent the entity reference to the user.
+ *
+ * @param ref The reference to serialize
+ * @returns The same reference on either string or compound form
+ */
+export function stringifyEntityRef(
+  ref: Entity | { kind: string; namespace?: string; name: string },
+): string {
+  let kind;
+  let namespace;
+  let name;
+
+  if ('metadata' in ref) {
+    kind = ref.kind;
+    namespace = ref.metadata.namespace ?? ENTITY_DEFAULT_NAMESPACE;
+    name = ref.metadata.name;
+  } else {
+    kind = ref.kind;
+    namespace = ref.namespace ?? ENTITY_DEFAULT_NAMESPACE;
+    name = ref.name;
+  }
+
+  return `${kind.toLowerCase()}:${namespace.toLowerCase()}/${name.toLowerCase()}`;
+}
+
 /**
  * Compares an entity to either a string reference or a compound reference.
  *