diff --git a/.changeset/techdocs-gorgeous-plants-sniff.md b/.changeset/techdocs-gorgeous-plants-sniff.md
new file mode 100644
index 0000000000..f5453f35be
--- /dev/null
+++ b/.changeset/techdocs-gorgeous-plants-sniff.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-techdocs': patch
+---
+
+Reorder browser tab title in Techdocs pages to have the site name first.
diff --git a/plugins/techdocs/src/reader/components/TechDocsReaderPageHeader/TechDocsReaderPageHeader.tsx b/plugins/techdocs/src/reader/components/TechDocsReaderPageHeader/TechDocsReaderPageHeader.tsx
index 9cf3d15471..8826154eee 100644
--- a/plugins/techdocs/src/reader/components/TechDocsReaderPageHeader/TechDocsReaderPageHeader.tsx
+++ b/plugins/techdocs/src/reader/components/TechDocsReaderPageHeader/TechDocsReaderPageHeader.tsx
@@ -91,7 +91,7 @@ export const TechDocsReaderPageHeader = (
   }, [metadata, setTitle, setSubtitle]);
 
   const appTitle = configApi.getOptional('app.title') || 'Backstage';
-  const tabTitle = [subtitle, title, appTitle].filter(Boolean).join(' | ');
+  const tabTitle = [title, subtitle, appTitle].filter(Boolean).join(' | ');
 
   const { locationMetadata, spec } = entityMetadata || {};
   const lifecycle = spec?.lifecycle;