diff --git a/.changeset/chilly-fireants-roll.md b/.changeset/chilly-fireants-roll.md
new file mode 100644
index 0000000000..93c05fecb7
--- /dev/null
+++ b/.changeset/chilly-fireants-roll.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-home': patch
+---
+
+Use relative time when displaying visits from the same day
diff --git a/plugins/home/src/components/VisitList/ItemDetail.tsx b/plugins/home/src/components/VisitList/ItemDetail.tsx
index fed8c5549c..832803800c 100644
--- a/plugins/home/src/components/VisitList/ItemDetail.tsx
+++ b/plugins/home/src/components/VisitList/ItemDetail.tsx
@@ -35,9 +35,7 @@ const ItemDetailTimeAgo = ({ visit }: { visit: Visit }) => {
       color="textSecondary"
       dateTime={visitDate.toISO() ?? undefined}
     >
-      {visitDate >= DateTime.now().startOf('day')
-        ? visitDate.toFormat('HH:mm')
-        : visitDate.toRelative()}
+      {visitDate.toRelative()}
     </Typography>
   );
 };