diff --git a/.changeset/good-flowers-promise.md b/.changeset/good-flowers-promise.md
new file mode 100644
index 0000000000..109cee9718
--- /dev/null
+++ b/.changeset/good-flowers-promise.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-techdocs-backend': patch
+---
+
+Fixed issue `syncEntityDocs` that would cause the `/sync` endpoint to be continuously called if the request fails
diff --git a/plugins/techdocs/src/client.test.ts b/plugins/techdocs/src/client.test.ts
index f66587a071..70c5f3568e 100644
--- a/plugins/techdocs/src/client.test.ts
+++ b/plugins/techdocs/src/client.test.ts
@@ -180,7 +180,11 @@ describe('TechDocsStorageClient', () => {
 
       mockFetchEventSource.mockImplementation(async (_url, options) => {
         const { onerror } = options;
-        onerror?.(new NotFoundError('Some not found warning'));
+        try {
+          onerror?.(new NotFoundError('Some not found warning'));
+        } catch (e) {
+          // do nothing
+        }
       });
 
       // we await later after we emitted the error
@@ -202,7 +206,11 @@ describe('TechDocsStorageClient', () => {
 
       mockFetchEventSource.mockImplementation(async (_url, options) => {
         const { onerror } = options;
-        onerror?.(new Error('Some other error'));
+        try {
+          onerror?.(new Error('Some other error'));
+        } catch (e) {
+          // do nothing
+        }
       });
 
       await expect(promise).rejects.toThrow(Error);
diff --git a/plugins/techdocs/src/client.ts b/plugins/techdocs/src/client.ts
index d00be2a01f..9ea753b1e6 100644
--- a/plugins/techdocs/src/client.ts
+++ b/plugins/techdocs/src/client.ts
@@ -236,6 +236,7 @@ export class TechDocsStorageClient implements TechDocsStorageApi {
         onerror(err) {
           ctrl.abort();
           reject(err);
+          throw err; // rethrow to stop the operation
         },
       });
     });