diff --git a/.changeset/five-bears-share.md b/.changeset/five-bears-share.md
new file mode 100644
index 0000000000..532d9b586b
--- /dev/null
+++ b/.changeset/five-bears-share.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-analytics-module-ga4': patch
+---
+
+Disabled `send_page_view` to get rid of events duplication
diff --git a/plugins/analytics-module-ga4/src/apis/implementations/AnalyticsApi/GoogleAnalytics4.ts b/plugins/analytics-module-ga4/src/apis/implementations/AnalyticsApi/GoogleAnalytics4.ts
index 399366b804..fb5bd261da 100644
--- a/plugins/analytics-module-ga4/src/apis/implementations/AnalyticsApi/GoogleAnalytics4.ts
+++ b/plugins/analytics-module-ga4/src/apis/implementations/AnalyticsApi/GoogleAnalytics4.ts
@@ -70,6 +70,7 @@ export class GoogleAnalytics4 implements AnalyticsApi {
       },
       gtagOptions: {
         debug_mode: debug,
+        send_page_view: false,
       },
     });