diff --git a/plugins/bazaar-backend/package.json b/plugins/bazaar-backend/package.json
index 1f20bc4ac4..11af15e6f8 100644
--- a/plugins/bazaar-backend/package.json
+++ b/plugins/bazaar-backend/package.json
@@ -4,6 +4,7 @@
   "main": "src/index.ts",
   "types": "src/index.ts",
   "license": "Apache-2.0",
+  "private": false,
   "publishConfig": {
     "access": "public",
     "main": "dist/index.cjs.js",
diff --git a/plugins/bazaar-backend/src/service/router.ts b/plugins/bazaar-backend/src/service/router.ts
index b6f1ba10b3..1319e93c03 100644
--- a/plugins/bazaar-backend/src/service/router.ts
+++ b/plugins/bazaar-backend/src/service/router.ts
@@ -50,11 +50,6 @@ export async function createRouter(
   const router = Router();
   router.use(express.json());
 
-  router.get('/health', (_, response) => {
-    logger.info('PONG!');
-    response.send({ status: 'ok' });
-  });
-
   router.get('/members', async (request, response) => {
     const entityRef = request.headers.entity_ref;
 
@@ -64,9 +59,9 @@ export async function createRouter(
       .where({ entity_ref: entityRef });
 
     if (data?.length) {
-      response.send({ status: 'ok', data: data });
+      response.json({ status: 'ok', data: data });
     } else {
-      response.send({ status: 'ok', data: [] });
+      response.json({ status: 'ok', data: [] });
     }
   });
 
@@ -80,22 +75,20 @@ export async function createRouter(
         user_id: userId,
       })
       .into('public.members');
-    response.send({ status: 'ok' });
+    response.json({ status: 'ok' });
   });
 
   router.delete('/member', async (request, response) => {
     const userId = request.headers.user_id;
     const entityRef = request.headers.entity_ref;
 
-    console.log('------- user id ----- ', userId, entityRef);
-
     const count = await db?.('public.members')
       .where({ entity_ref: entityRef })
       .andWhere('user_id', userId)
       .del();
 
     if (count) {
-      response.send({ status: 'ok' });
+      response.json({ status: 'ok' });
     } else {
       response.status(404).json({ message: 'Record not found' });
     }
@@ -109,7 +102,7 @@ export async function createRouter(
       .del();
 
     if (count) {
-      response.send({ status: 'ok' });
+      response.json({ status: 'ok' });
     } else {
       response.status(404).json({ message: 'Record not found' });
     }
@@ -124,16 +117,32 @@ export async function createRouter(
       .where({ entity_ref: entityRef });
 
     if (data?.length) {
-      response.send({ status: 'ok', data: data });
+      response.json({ status: 'ok', data: data });
     } else {
       response.status(404).json({ message: 'Record not found' });
     }
   });
 
   router.get('/entities', async (_, response) => {
-    const data = await db?.select('*').from('public.metadata');
+    const columns = [
+      'members.entity_ref',
+      'metadata.name',
+      'metadata.announcement',
+      'metadata.status',
+      'metadata.updated_at',
+    ];
+    const data = await db?.('public.members as members')
+      .select(columns)
+      .count('members.entity_ref as members_count')
+      .groupBy(columns)
+      .join(
+        'public.metadata as metadata',
+        'metadata.entity_ref',
+        '=',
+        'members.entity_ref',
+      );
 
-    response.send({ status: 'ok', data: data });
+    response.json({ status: 'ok', data: data });
   });
 
   router.put('/metadata', async (request, response) => {
@@ -149,7 +158,7 @@ export async function createRouter(
       });
 
     if (count) {
-      response.send({ status: 'ok' });
+      response.json({ status: 'ok' });
     } else {
       await db
         ?.insert({
@@ -160,7 +169,7 @@ export async function createRouter(
           status: status,
         })
         .into('public.metadata');
-      response.send({ status: 'ok' });
+      response.json({ status: 'ok' });
     }
   });
 
@@ -172,7 +181,7 @@ export async function createRouter(
       .del();
 
     if (count) {
-      response.send({ status: 'ok' });
+      response.json({ status: 'ok' });
     } else {
       response.status(404).json({ message: 'Record not found' });
     }
diff --git a/plugins/bazaar/media/add_project.gif b/plugins/bazaar/media/add_project.gif
deleted file mode 100644
index 203fd20aca..0000000000
Binary files a/plugins/bazaar/media/add_project.gif and /dev/null differ
diff --git a/plugins/bazaar/media/demo.gif b/plugins/bazaar/media/demo.gif
deleted file mode 100644
index 52891ece33..0000000000
Binary files a/plugins/bazaar/media/demo.gif and /dev/null differ
diff --git a/plugins/bazaar/media/edit_project.gif b/plugins/bazaar/media/edit_project.gif
deleted file mode 100644
index 3b8665890e..0000000000
Binary files a/plugins/bazaar/media/edit_project.gif and /dev/null differ
diff --git a/plugins/bazaar/media/home.png b/plugins/bazaar/media/home.png
deleted file mode 100644
index d3422489ff..0000000000
Binary files a/plugins/bazaar/media/home.png and /dev/null differ
diff --git a/plugins/bazaar/media/home_placeholder.png b/plugins/bazaar/media/home_placeholder.png
deleted file mode 100644
index 7d0c18eda4..0000000000
Binary files a/plugins/bazaar/media/home_placeholder.png and /dev/null differ
diff --git a/plugins/bazaar/media/project.png b/plugins/bazaar/media/project.png
deleted file mode 100644
index d1bf28d469..0000000000
Binary files a/plugins/bazaar/media/project.png and /dev/null differ
diff --git a/plugins/bazaar/media/project_placeholder.png b/plugins/bazaar/media/project_placeholder.png
deleted file mode 100644
index f3ef815e8a..0000000000
Binary files a/plugins/bazaar/media/project_placeholder.png and /dev/null differ
diff --git a/plugins/bazaar/media/tab_placeholder.png b/plugins/bazaar/media/tab_placeholder.png
deleted file mode 100644
index 6da9eb9ea5..0000000000
Binary files a/plugins/bazaar/media/tab_placeholder.png and /dev/null differ
diff --git a/plugins/bazaar/package.json b/plugins/bazaar/package.json
index d626a0ddcf..5d4415d570 100644
--- a/plugins/bazaar/package.json
+++ b/plugins/bazaar/package.json
@@ -4,6 +4,7 @@
   "main": "src/index.ts",
   "types": "src/index.ts",
   "license": "Apache-2.0",
+  "private": false,
   "publishConfig": {
     "access": "public",
     "main": "dist/index.esm.js",
@@ -30,6 +31,7 @@
     "@material-ui/icons": "^4.9.1",
     "@material-ui/lab": "4.0.0-alpha.45",
     "@testing-library/jest-dom": "^5.14.1",
+    "luxon": "^2.0.2",
     "moment": "^2.29.1",
     "react": "^16.13.1",
     "react-dom": "^16.13.1",
diff --git a/plugins/bazaar/src/api.ts b/plugins/bazaar/src/api.ts
index fb133b5a28..ca082c69c6 100644
--- a/plugins/bazaar/src/api.ts
+++ b/plugins/bazaar/src/api.ts
@@ -14,17 +14,13 @@
  * limitations under the License.
  */
 
-import {
-  Entity,
-  EntityRef,
-  stringifyEntityRef,
-} from '@backstage/catalog-model';
+import { Entity, stringifyEntityRef } from '@backstage/catalog-model';
 import {
   createApiRef,
   DiscoveryApi,
   IdentityApi,
 } from '@backstage/core-plugin-api';
-import { BazaarProject, Status } from './types';
+import { Status } from './types';
 
 export const bazaarApiRef = createApiRef<BazaarApi>({
   id: 'bazaar',
@@ -42,10 +38,6 @@ export interface BazaarApi {
 
   getMetadata(entity: Entity): Promise<any>;
 
-  getMemberCounts(
-    bazaarProjects: BazaarProject[],
-  ): Promise<Map<EntityRef, number>>;
-
   getMembers(entity: Entity): Promise<any>;
 
   deleteMember(entity: Entity): Promise<void>;
@@ -107,27 +99,6 @@ export class BazaarClient implements BazaarApi {
     });
   }
 
-  async getMemberCounts(
-    bazaarProjects: BazaarProject[],
-  ): Promise<Map<EntityRef, number>> {
-    const baseUrl = await this.discoveryApi.getBaseUrl('bazaar');
-
-    const members = new Map<EntityRef, number>();
-    for (const project of bazaarProjects) {
-      const response = await fetch(`${baseUrl}/members`, {
-        method: 'GET',
-        headers: {
-          entity_ref: project.entityRef as string,
-        },
-      });
-
-      const json = await response.json();
-      const nbrOfMembers = await json.data.length;
-      members.set(project.entityRef, nbrOfMembers);
-    }
-    return members;
-  }
-
   async getMembers(entity: Entity): Promise<any> {
     const baseUrl = await this.discoveryApi.getBaseUrl('bazaar');
 
diff --git a/plugins/bazaar/src/components/AddProjectDialog/AddProjectDialog.tsx b/plugins/bazaar/src/components/AddProjectDialog/AddProjectDialog.tsx
index 2cac8521f6..8aeff2e997 100644
--- a/plugins/bazaar/src/components/AddProjectDialog/AddProjectDialog.tsx
+++ b/plugins/bazaar/src/components/AddProjectDialog/AddProjectDialog.tsx
@@ -71,6 +71,7 @@ export const AddProjectDialog = ({
       announcement: formValues.announcement,
       status: formValues.status,
       updatedAt: new Date().toISOString(),
+      membersCount: 0,
     };
 
     setBazaarProjects((oldProjects: BazaarProject[]) => {
diff --git a/plugins/bazaar/src/components/EntityBazaarInfoCard/EntityBazaarInfoCard.tsx b/plugins/bazaar/src/components/EntityBazaarInfoCard/EntityBazaarInfoCard.tsx
index efd0339d9e..eb6b3763ce 100644
--- a/plugins/bazaar/src/components/EntityBazaarInfoCard/EntityBazaarInfoCard.tsx
+++ b/plugins/bazaar/src/components/EntityBazaarInfoCard/EntityBazaarInfoCard.tsx
@@ -47,11 +47,16 @@ import DeleteIcon from '@material-ui/icons/Delete';
 import { EditProjectDialog } from '../EditProjectDialog';
 import { DeleteProjectDialog } from '../DeleteProjectDialog';
 import ExitToAppIcon from '@material-ui/icons/ExitToApp';
-import { useApi, identityApiRef } from '@backstage/core-plugin-api';
+import {
+  useApi,
+  identityApiRef,
+  useRouteRef,
+} from '@backstage/core-plugin-api';
 import { useAsync } from 'react-use';
 import { Member, BazaarProject } from '../../types';
 import { bazaarApiRef } from '../../api';
 import { stringifyEntityRef } from '@backstage/catalog-model';
+import { rootRouteRef } from '../../routes';
 
 const useStyles = makeStyles({
   description: {
@@ -73,7 +78,7 @@ const useStyles = makeStyles({
 });
 
 const sortMembers = (m1: Member, m2: Member) => {
-  return new Date(m2.joinDate).getTime() - new Date(m1.joinDate).getTime();
+  return new Date(m2.joinDate!).getTime() - new Date(m1.joinDate!).getTime();
 };
 
 export const EntityBazaarInfoCard = () => {
@@ -95,8 +100,10 @@ export const EntityBazaarInfoCard = () => {
     announcement: '',
     status: 'proposed',
     updatedAt: '',
+    membersCount: 0,
   });
   const [isBazaar, setIsBazaar] = useState(false);
+  const routeRef = useRouteRef(rootRouteRef);
 
   const getInitMemberStatus = async () => {
     const response = await bazaarApi.getMembers(entity);
@@ -134,6 +141,7 @@ export const EntityBazaarInfoCard = () => {
         announcement: data[0].announcement,
         status: data[0].status,
         updatedAt: data[0].updatedAt,
+        membersCount: data[0].membersCount,
       });
     }
   };
@@ -166,12 +174,12 @@ export const EntityBazaarInfoCard = () => {
     const newMember: Member = {
       userId: identity.getUserId(),
       entityRef: stringifyEntityRef(entity),
-      joinDate: new Date().toISOString(),
     };
 
     if (!isMember) {
       setMembers((prevMembers: Member[]) => {
-        const newMembers: Member[] = [...prevMembers, newMember];
+        const newMembers: Member[] = [newMember, ...prevMembers];
+
         newMembers.sort(sortMembers);
         return newMembers;
       });
@@ -213,11 +221,11 @@ export const EntityBazaarInfoCard = () => {
         <CardContent>
           <Typography variant="body1">
             This project is not in the Bazaar. Go to the{' '}
-            <Link className={classes.link} to="/bazaar">
+            <Link className={classes.link} to={`/${routeRef()}`}>
               Bazaar
             </Link>{' '}
             to add the project or to{' '}
-            <Link className={classes.link} to="/bazaar/about">
+            <Link className={classes.link} to={`/${routeRef()}/about`}>
               read more
             </Link>
             .
@@ -287,16 +295,18 @@ export const EntityBazaarInfoCard = () => {
           <Grid item xs={12}>
             <AboutField label="Announcement">
               {bazaarProject.announcement
-                ? bazaarProject.announcement.split('\n').map((str: string) => (
-                    <Typography
-                      key={Math.floor(Math.random() * 1000)}
-                      variant="body2"
-                      paragraph
-                      className={classes.description}
-                    >
-                      {str}
-                    </Typography>
-                  ))
+                ? bazaarProject.announcement
+                    .split('\n')
+                    .map((str: string, i: number) => (
+                      <Typography
+                        key={i}
+                        variant="body2"
+                        paragraph
+                        className={classes.description}
+                      >
+                        {str}
+                      </Typography>
+                    ))
                 : 'No announcement'}
             </AboutField>
           </Grid>
diff --git a/plugins/bazaar/src/components/ProjectCard/ProjectCard.tsx b/plugins/bazaar/src/components/ProjectCard/ProjectCard.tsx
index b23f3d5d6f..8c9bc17208 100644
--- a/plugins/bazaar/src/components/ProjectCard/ProjectCard.tsx
+++ b/plugins/bazaar/src/components/ProjectCard/ProjectCard.tsx
@@ -25,11 +25,11 @@ import {
 } from '@material-ui/core';
 import { StatusTag } from '../StatusTag/StatusTag';
 import { Link as RouterLink } from 'react-router-dom';
-import moment from 'moment';
 import { catalogRouteRef } from '@backstage/plugin-catalog-react';
 import { useRouteRef } from '@backstage/core-plugin-api';
 import { BazaarProject } from '../../types';
 import { parseEntityName } from '@backstage/catalog-model';
+import { DateTime } from 'luxon';
 
 const useStyles = makeStyles({
   statusTag: {
@@ -51,12 +51,12 @@ const useStyles = makeStyles({
 
 type Props = {
   bazaarProject: BazaarProject;
-  memberCount: number;
 };
 
-export const ProjectCard = ({ bazaarProject, memberCount }: Props) => {
+export const ProjectCard = ({ bazaarProject }: Props) => {
   const classes = useStyles();
-  const { entityRef, name, status, updatedAt, announcement } = bazaarProject;
+  const { entityRef, name, status, updatedAt, announcement, membersCount } =
+    bazaarProject;
   const catalogLink = useRouteRef(catalogRouteRef);
   const { namespace, kind } = parseEntityName(entityRef);
 
@@ -73,14 +73,16 @@ export const ProjectCard = ({ bazaarProject, memberCount }: Props) => {
       >
         <ItemCardHeader
           title={name}
-          subtitle={`updated ${moment(updatedAt).fromNow()}`}
+          subtitle={`updated ${DateTime.fromISO(updatedAt!).toRelative({
+            base: DateTime.now(),
+          })}`}
         />
         <CardContent style={{ height: '12rem' }}>
           <StatusTag styles={classes.statusTag} status={status} />
           <Typography variant="body2" className={classes.memberCount}>
-            {memberCount === 1
-              ? `${memberCount} member`
-              : `${memberCount} members`}
+            {membersCount === 1
+              ? `${membersCount} member`
+              : `${membersCount} members`}
           </Typography>
           <div style={{ minHeight: '6.5rem', maxHeight: '6.5rem' }}>
             <Typography variant="body2" className={classes.announcement}>
diff --git a/plugins/bazaar/src/components/ProjectPreview/ProjectPreview.tsx b/plugins/bazaar/src/components/ProjectPreview/ProjectPreview.tsx
index 0f12541bee..0b01b86088 100644
--- a/plugins/bazaar/src/components/ProjectPreview/ProjectPreview.tsx
+++ b/plugins/bazaar/src/components/ProjectPreview/ProjectPreview.tsx
@@ -20,12 +20,10 @@ import { ProjectCard } from '../ProjectCard/ProjectCard';
 import { makeStyles, Grid } from '@material-ui/core';
 import Pagination from '@material-ui/lab/Pagination';
 import { BazaarProject } from '../../types';
-import { EntityRef } from '@backstage/catalog-model';
 
 type Props = {
   bazaarProjects: BazaarProject[];
   sortingMethod: (arg0: BazaarProject, arg1: BazaarProject) => number;
-  bazaarMembers: Map<EntityRef, number>;
 };
 
 const useStyles = makeStyles({
@@ -42,11 +40,7 @@ const useStyles = makeStyles({
   },
 });
 
-export const ProjectPreview = ({
-  bazaarProjects,
-  sortingMethod,
-  bazaarMembers,
-}: Props) => {
+export const ProjectPreview = ({ bazaarProjects, sortingMethod }: Props) => {
   const classes = useStyles();
   const [currentPage, setCurrentPage] = useState(1);
   const pageSize = 10;
@@ -92,7 +86,6 @@ export const ProjectPreview = ({
                 <ProjectCard
                   bazaarProject={bazaarProject}
                   key={Math.random()}
-                  memberCount={bazaarMembers.get(entityRef) || 0}
                 />
               </Grid>
             );
diff --git a/plugins/bazaar/src/components/SortView/SortView.tsx b/plugins/bazaar/src/components/SortView/SortView.tsx
index 1eaf598c99..1b1ff43bd0 100644
--- a/plugins/bazaar/src/components/SortView/SortView.tsx
+++ b/plugins/bazaar/src/components/SortView/SortView.tsx
@@ -26,16 +26,9 @@ import { AlertBanner } from '../AlertBanner';
 import { ProjectPreview } from '../ProjectPreview/ProjectPreview';
 import { Button, makeStyles, Link } from '@material-ui/core';
 import { useAsync } from 'react-use';
-import {
-  Entity,
-  EntityRef,
-  stringifyEntityRef,
-} from '@backstage/catalog-model';
+import { Entity, stringifyEntityRef } from '@backstage/catalog-model';
 import { useApi } from '@backstage/core-plugin-api';
-import {
-  catalogApiRef,
-  CATALOG_FILTER_EXISTS,
-} from '@backstage/plugin-catalog-react';
+import { catalogApiRef } from '@backstage/plugin-catalog-react';
 import { BazaarProject } from '../../types';
 import { bazaarApiRef } from '../../api';
 
@@ -50,9 +43,6 @@ export const SortView = () => {
   const [openAdd, setOpenAdd] = useState(false);
   const [openNoProjects, setOpenNoProjects] = useState(false);
   const [catalogEntities, setCatalogEntities] = useState<Entity[]>([]);
-  const [bazaarMembers, setBazaarMembers] = useState<Map<EntityRef, number>>(
-    new Map(),
-  );
   const [bazaarProjects, setBazaarProjects] = useState<BazaarProject[]>([]);
   const bazaarApi = useApi(bazaarApiRef);
   const catalogApi = useApi(catalogApiRef);
@@ -61,8 +51,8 @@ export const SortView = () => {
     a: BazaarProject,
     b: BazaarProject,
   ): number => {
-    const dateA = new Date(a.updatedAt).getTime();
-    const dateB = new Date(b.updatedAt).getTime();
+    const dateA = new Date(a.updatedAt!).getTime();
+    const dateB = new Date(b.updatedAt!).getTime();
     return dateB - dateA;
   };
 
@@ -73,10 +63,9 @@ export const SortView = () => {
   const { loading } = useAsync(async () => {
     const entities = await catalogApi.getEntities({
       filter: {
-        kind: 'Component',
-        'metadata.annotations.backstage.io/edit-url': CATALOG_FILTER_EXISTS,
+        kind: ['Component', 'API', 'Resource', 'System', 'Domain'],
       },
-      fields: ['apiVersion', 'kind', 'metadata', 'spec'],
+      fields: ['kind', 'metadata.name', 'metadata.namespace'],
     });
 
     const response = await bazaarApi.getEntities();
@@ -91,12 +80,12 @@ export const SortView = () => {
         announcement: project.announcement,
         community: project.community,
         updatedAt: project.updated_at,
+        membersCount: project.members_count,
       });
 
       bazaarProjectRefs.push(project.entity_ref);
     });
 
-    setBazaarMembers(await bazaarApi.getMemberCounts(dbProjects));
     setBazaarProjects(dbProjects);
     setCatalogEntities(
       entities.items.filter((entity: Entity) => {
@@ -155,7 +144,6 @@ export const SortView = () => {
       <ProjectPreview
         bazaarProjects={bazaarProjects || []}
         sortingMethod={compareProjectsByDate}
-        bazaarMembers={bazaarMembers}
       />
       <Content noPadding className={classes.container} />
     </Content>
diff --git a/plugins/bazaar/src/tsdoc-metadata.json b/plugins/bazaar/src/tsdoc-metadata.json
deleted file mode 100644
index 94dccf8f51..0000000000
--- a/plugins/bazaar/src/tsdoc-metadata.json
+++ /dev/null
@@ -1,11 +0,0 @@
-// This file is read by tools that parse documentation comments conforming to the TSDoc standard.
-// It should be published with your NPM package.  It should not be tracked by Git.
-{
-  "tsdocVersion": "0.12",
-  "toolPackages": [
-    {
-      "packageName": "@microsoft/api-extractor",
-      "packageVersion": "7.18.9"
-    }
-  ]
-}
diff --git a/plugins/bazaar/src/types.ts b/plugins/bazaar/src/types.ts
index d04859db93..9e902747aa 100644
--- a/plugins/bazaar/src/types.ts
+++ b/plugins/bazaar/src/types.ts
@@ -19,7 +19,7 @@ import { EntityRef } from '@backstage/catalog-model';
 export type Member = {
   entityRef: EntityRef;
   userId: string;
-  joinDate: string;
+  joinDate?: string;
 };
 
 export type Status = 'ongoing' | 'proposed';
@@ -30,7 +30,8 @@ export type BazaarProject = {
   community: string;
   status: Status;
   announcement: string;
-  updatedAt: string;
+  updatedAt?: string;
+  membersCount: number;
 };
 
 export type FormValues = {