diff --git a/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.test.ts b/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.test.ts
index 419c81ea7e..4cf5e83ba3 100644
--- a/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.test.ts
+++ b/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.test.ts
@@ -63,11 +63,14 @@ describe('Bitbucket Publisher', () => {
         ),
       );
 
-      const publisher = await BitbucketPublisher.fromConfig({
-        host: 'bitbucket.org',
-        username: 'fake-user',
-        appPassword: 'fake-token',
-      });
+      const publisher = await BitbucketPublisher.fromConfig(
+        {
+          host: 'bitbucket.org',
+          username: 'fake-user',
+          appPassword: 'fake-token',
+        },
+        { repoVisibility: 'private' },
+      );
 
       const result = await publisher.publish({
         values: {
@@ -122,10 +125,13 @@ describe('Bitbucket Publisher', () => {
         ),
       );
 
-      const publisher = await BitbucketPublisher.fromConfig({
-        host: 'bitbucket.mycompany.com',
-        token: 'fake-token',
-      });
+      const publisher = await BitbucketPublisher.fromConfig(
+        {
+          host: 'bitbucket.mycompany.com',
+          token: 'fake-token',
+        },
+        { repoVisibility: 'private' },
+      );
 
       const result = await publisher.publish({
         values: {
diff --git a/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.ts b/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.ts
index 2a274144ff..373920c005 100644
--- a/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.ts
+++ b/plugins/scaffolder-backend/src/scaffolder/stages/publish/bitbucket.ts
@@ -21,17 +21,23 @@ import { BitbucketIntegrationConfig } from '@backstage/integration';
 import parseGitUrl from 'git-url-parse';
 import path from 'path';
 
+export type RepoVisibilityOptions = 'private' | 'public';
+
 // TODO(blam): We should probably start to use a bitbucket client here that we can change
 // the baseURL to point at on-prem or public bitbucket versions like we do for
 // github and ghe. There's to much logic and not enough types here for us to say that this way is better than using
 // a supported bitbucket client if one exists.
 export class BitbucketPublisher implements PublisherBase {
-  static async fromConfig(config: BitbucketIntegrationConfig) {
+  static async fromConfig(
+    config: BitbucketIntegrationConfig,
+    { repoVisibility }: { repoVisibility: RepoVisibilityOptions },
+  ) {
     return new BitbucketPublisher({
       host: config.host,
       token: config.token,
       appPassword: config.appPassword,
       username: config.username,
+      repoVisibility,
     });
   }
 
@@ -41,6 +47,7 @@ export class BitbucketPublisher implements PublisherBase {
       token?: string;
       appPassword?: string;
       username?: string;
+      repoVisibility: RepoVisibilityOptions;
     },
   ) {}
 
@@ -101,6 +108,7 @@ export class BitbucketPublisher implements PublisherBase {
       body: JSON.stringify({
         scm: 'git',
         description: description,
+        is_private: this.config.repoVisibility === 'private',
       }),
       headers: {
         Authorization: `Basic ${buffer.toString('base64')}`,
@@ -144,6 +152,7 @@ export class BitbucketPublisher implements PublisherBase {
       body: JSON.stringify({
         name: name,
         description: description,
+        is_private: this.config.repoVisibility === 'private',
       }),
       headers: {
         Authorization: `Bearer ${this.config.token}`,
diff --git a/plugins/scaffolder-backend/src/scaffolder/stages/publish/publishers.ts b/plugins/scaffolder-backend/src/scaffolder/stages/publish/publishers.ts
index ac8a87ef8d..30201e6dca 100644
--- a/plugins/scaffolder-backend/src/scaffolder/stages/publish/publishers.ts
+++ b/plugins/scaffolder-backend/src/scaffolder/stages/publish/publishers.ts
@@ -16,10 +16,19 @@
 
 import { Config } from '@backstage/config';
 import { PublisherBase, PublisherBuilder } from './types';
-import { GithubPublisher, RepoVisibilityOptions } from './github';
-import { GitlabPublisher } from './gitlab';
+import {
+  GithubPublisher,
+  RepoVisibilityOptions as GithubRepoVisibilityOptions,
+} from './github';
+import {
+  GitlabPublisher,
+  RepoVisibilityOptions as GitlabRepoVisibilityOptions,
+} from './gitlab';
 import { AzurePublisher } from './azure';
-import { BitbucketPublisher } from './bitbucket';
+import {
+  BitbucketPublisher,
+  RepoVisibilityOptions as BitbucketRepoVisibilityOptions,
+} from './bitbucket';
 import { Logger } from 'winston';
 import { ScmIntegrations } from '@backstage/integration';
 
@@ -74,7 +83,7 @@ export class Publishers implements PublisherBuilder {
     for (const integration of scm.github.list()) {
       const repoVisibility = (config.getOptionalString(
         'scaffolder.github.visibility',
-      ) ?? 'public') as RepoVisibilityOptions;
+      ) ?? 'public') as GithubRepoVisibilityOptions;
 
       const publisher = await GithubPublisher.fromConfig(integration.config, {
         repoVisibility,
@@ -100,7 +109,7 @@ export class Publishers implements PublisherBuilder {
     for (const integration of scm.gitlab.list()) {
       const repoVisibility = (config.getOptionalString(
         'scaffolder.gitlab.visibility',
-      ) ?? 'public') as RepoVisibilityOptions;
+      ) ?? 'public') as GitlabRepoVisibilityOptions;
 
       const publisher = await GitlabPublisher.fromConfig(integration.config, {
         repoVisibility,
@@ -125,7 +134,16 @@ export class Publishers implements PublisherBuilder {
     }
 
     for (const integration of scm.bitbucket.list()) {
-      const publisher = await BitbucketPublisher.fromConfig(integration.config);
+      const repoVisibility = (config.getOptionalString(
+        'scaffolder.bitbucket.visibility',
+      ) ?? 'public') as BitbucketRepoVisibilityOptions;
+
+      const publisher = await BitbucketPublisher.fromConfig(
+        integration.config,
+        {
+          repoVisibility,
+        },
+      );
 
       if (publisher) {
         publishers.register(integration.config.host, publisher);
@@ -134,15 +152,19 @@ export class Publishers implements PublisherBuilder {
 
         publishers.register(
           integration.config.host,
-          await BitbucketPublisher.fromConfig({
-            token: config.getOptionalString('scaffolder.bitbucket.token') ?? '',
-            username:
-              config.getOptionalString('scaffolder.bitbucket.username') ?? '',
-            appPassword:
-              config.getOptionalString('scaffolder.bitbucket.appPassword') ??
-              '',
-            host: integration.config.host,
-          }),
+          await BitbucketPublisher.fromConfig(
+            {
+              token:
+                config.getOptionalString('scaffolder.bitbucket.token') ?? '',
+              username:
+                config.getOptionalString('scaffolder.bitbucket.username') ?? '',
+              appPassword:
+                config.getOptionalString('scaffolder.bitbucket.appPassword') ??
+                '',
+              host: integration.config.host,
+            },
+            { repoVisibility },
+          ),
         );
       }
     }