diff --git a/.changeset/plenty-eels-listen.md b/.changeset/plenty-eels-listen.md
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+---
+'@backstage/plugin-catalog-react': minor
+---
+
+Attempt to load entity owner names in the EntityOwnerPicker through the `by-refs` endpoint. If `spec.profile.displayName` or `metadata.title` are populated, we now attempt to show those before showing the `humanizeEntityRef`'d version.