diff --git a/.changeset/techdocs-analyze-clicks.md b/.changeset/techdocs-analyze-clicks.md
new file mode 100644
index 0000000000..664fea10bd
--- /dev/null
+++ b/.changeset/techdocs-analyze-clicks.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-techdocs': patch
+---
+
+An analytics event matching the semantics of the `click` action is now captured when users click links within a TechDocs document.
diff --git a/.changeset/techdocs-analyze-entities.md b/.changeset/techdocs-analyze-entities.md
new file mode 100644
index 0000000000..b9c701c1a8
--- /dev/null
+++ b/.changeset/techdocs-analyze-entities.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-techdocs-react': patch
+---
+
+Analytics events captured within the `<TechDocsReaderPageProvider>` now include the conventional `entityRef` context value, associating those events with their corresponding entity.
diff --git a/plugins/techdocs-react/src/context.test.tsx b/plugins/techdocs-react/src/context.test.tsx
index 6cc5537d9e..4800204f36 100644
--- a/plugins/techdocs-react/src/context.test.tsx
+++ b/plugins/techdocs-react/src/context.test.tsx
@@ -19,9 +19,13 @@ import { renderHook, act } from '@testing-library/react-hooks';
 import { ThemeProvider } from '@material-ui/core';
 
 import { lightTheme } from '@backstage/theme';
-import { TestApiProvider } from '@backstage/test-utils';
+import { MockAnalyticsApi, TestApiProvider } from '@backstage/test-utils';
 import { Entity, CompoundEntityRef } from '@backstage/catalog-model';
-import { configApiRef } from '@backstage/core-plugin-api';
+import {
+  analyticsApiRef,
+  configApiRef,
+  useAnalytics,
+} from '@backstage/core-plugin-api';
 
 import { techdocsApiRef } from './api';
 import { useTechDocsReaderPage, TechDocsReaderPageProvider } from './context';
@@ -60,6 +64,8 @@ const configApiMock = {
   getOptionalBoolean: jest.fn().mockReturnValue(undefined),
 };
 
+const analyticsApiMock = new MockAnalyticsApi();
+
 const wrapper = ({
   entityRef = {
     kind: mockEntityMetadata.kind,
@@ -74,6 +80,7 @@ const wrapper = ({
   <ThemeProvider theme={lightTheme}>
     <TestApiProvider
       apis={[
+        [analyticsApiRef, analyticsApiMock],
         [configApiRef, configApiMock],
         [techdocsApiRef, techdocsApiMock],
       ]}
@@ -86,6 +93,10 @@ const wrapper = ({
 );
 
 describe('useTechDocsReaderPage', () => {
+  beforeEach(() => {
+    jest.clearAllMocks();
+  });
+
   it('should set title', async () => {
     const { result, waitForNextUpdate } = renderHook(
       () => useTechDocsReaderPage(),
@@ -157,4 +168,21 @@ describe('useTechDocsReaderPage', () => {
 
     expect(result.current.entityRef).toStrictEqual(caseSensitiveEntityRef);
   });
+
+  it('entityRef provided as analytics context', async () => {
+    const { waitForNextUpdate } = renderHook(
+      () => useAnalytics().captureEvent('action', 'subject'),
+      { wrapper },
+    );
+
+    await waitForNextUpdate();
+
+    expect(analyticsApiMock.getEvents()[0]).toMatchObject({
+      action: 'action',
+      subject: 'subject',
+      context: {
+        entityRef: 'component:default/test',
+      },
+    });
+  });
 });
diff --git a/plugins/techdocs-react/src/context.tsx b/plugins/techdocs-react/src/context.tsx
index 66faf858fa..2a5b151824 100644
--- a/plugins/techdocs-react/src/context.tsx
+++ b/plugins/techdocs-react/src/context.tsx
@@ -33,7 +33,11 @@ import {
   createVersionedValueMap,
 } from '@backstage/version-bridge';
 
-import { configApiRef, useApi } from '@backstage/core-plugin-api';
+import {
+  AnalyticsContext,
+  configApiRef,
+  useApi,
+} from '@backstage/core-plugin-api';
 
 import { techdocsApiRef } from './api';
 import { TechDocsEntityMetadata, TechDocsMetadata } from './types';
@@ -141,9 +145,13 @@ export const TechDocsReaderPageProvider = memo(
     const versionedValue = createVersionedValueMap({ 1: value });
 
     return (
-      <TechDocsReaderPageContext.Provider value={versionedValue}>
-        {children instanceof Function ? children(value) : children}
-      </TechDocsReaderPageContext.Provider>
+      <AnalyticsContext
+        attributes={{ entityRef: stringifyEntityRef(entityRef) }}
+      >
+        <TechDocsReaderPageContext.Provider value={versionedValue}>
+          {children instanceof Function ? children(value) : children}
+        </TechDocsReaderPageContext.Provider>
+      </AnalyticsContext>
     );
   },
   (prevProps, nextProps) => {
diff --git a/plugins/techdocs/src/reader/components/TechDocsReaderPageContent/dom.tsx b/plugins/techdocs/src/reader/components/TechDocsReaderPageContent/dom.tsx
index e886454594..9babff0c54 100644
--- a/plugins/techdocs/src/reader/components/TechDocsReaderPageContent/dom.tsx
+++ b/plugins/techdocs/src/reader/components/TechDocsReaderPageContent/dom.tsx
@@ -21,7 +21,7 @@ import { useTheme, useMediaQuery } from '@material-ui/core';
 
 import { BackstageTheme } from '@backstage/theme';
 import { CompoundEntityRef } from '@backstage/catalog-model';
-import { useApi } from '@backstage/core-plugin-api';
+import { useAnalytics, useApi } from '@backstage/core-plugin-api';
 import { scmIntegrationsApiRef } from '@backstage/integration-react';
 
 import {
@@ -63,6 +63,7 @@ export const useTechDocsReaderDom = (
   const isMobileMedia = useMediaQuery(MOBILE_MEDIA_QUERY);
   const sanitizerTransformer = useSanitizerTransformer();
   const stylesTransformer = useStylesTransformer();
+  const analytics = useAnalytics();
 
   const techdocsStorageApi = useApi(techdocsStorageApiRef);
   const scmIntegrationsApi = useApi(scmIntegrationsApiRef);
@@ -177,6 +178,12 @@ export const useTechDocsReaderDom = (
             const parsedUrl = new URL(url);
             const fullPath = `${parsedUrl.pathname}${parsedUrl.search}${parsedUrl.hash}`;
 
+            // capture link clicks within documentation
+            const linkText =
+              (event.target as HTMLAnchorElement | undefined)?.innerText || url;
+            const to = url.replace(window.location.origin, '');
+            analytics.captureEvent('click', linkText, { attributes: { to } });
+
             // hash exists when anchor is clicked on secondary sidebar
             if (parsedUrl.hash) {
               if (modifierActive) {
@@ -219,7 +226,7 @@ export const useTechDocsReaderDom = (
           onLoaded: () => {},
         }),
       ]),
-    [theme, navigate],
+    [theme, navigate, analytics],
   );
 
   useEffect(() => {