diff --git a/app-config.yaml b/app-config.yaml
index 3b476981e4..f381f71ead 100644
--- a/app-config.yaml
+++ b/app-config.yaml
@@ -60,6 +60,11 @@ techdocs:
   requestUrl: http://localhost:7000/api/techdocs
   generators:
     techdocs: 'docker'
+  publisher:
+    # Ref: <Link to TechDocs publisher reference page>
+    type: 'local' # other options - google_gcs, aws_s3, azure_storage, etc.
+    # if type set to google_gcs
+    # google_token: 'abc'  # with write access
 
 sentry:
   organization: my-company
diff --git a/packages/backend/src/plugins/techdocs.ts b/packages/backend/src/plugins/techdocs.ts
index de48280e64..3669911c0c 100644
--- a/packages/backend/src/plugins/techdocs.ts
+++ b/packages/backend/src/plugins/techdocs.ts
@@ -19,10 +19,10 @@ import {
   DirectoryPreparer,
   Preparers,
   Generators,
-  LocalPublish,
   TechdocsGenerator,
   CommonGitPreparer,
   UrlPreparer,
+  Publisher,
 } from '@backstage/plugin-techdocs-backend';
 import { PluginEnvironment } from '../types';
 import Docker from 'dockerode';
@@ -50,7 +50,7 @@ export default async function createPlugin({
   const urlPreparer = new UrlPreparer(reader, logger);
   preparers.register('url', urlPreparer);
 
-  const publisher = new LocalPublish(logger, discovery);
+  const publisher = new Publisher(logger, config, discovery);
 
   const dockerClient = new Docker();
 
diff --git a/packages/create-app/templates/default-app/packages/backend/src/plugins/techdocs.ts b/packages/create-app/templates/default-app/packages/backend/src/plugins/techdocs.ts
index ac4d81a8e8..3b8df8ef21 100644
--- a/packages/create-app/templates/default-app/packages/backend/src/plugins/techdocs.ts
+++ b/packages/create-app/templates/default-app/packages/backend/src/plugins/techdocs.ts
@@ -4,7 +4,7 @@ import {
   CommonGitPreparer,
   Preparers,
   Generators,
-  LocalPublish,
+  Publisher,
   TechdocsGenerator,
 } from '@backstage/plugin-techdocs-backend';
 import { PluginEnvironment } from '../types';
@@ -28,7 +28,7 @@ export default async function createPlugin({
   preparers.register('github', commonGitPreparer);
   preparers.register('gitlab', commonGitPreparer);
 
-  const publisher = new LocalPublish(logger, discovery);
+  const publisher = new Publisher(logger, config, discovery);
 
   const dockerClient = new Docker();
 
diff --git a/plugins/techdocs-backend/src/service/router.ts b/plugins/techdocs-backend/src/service/router.ts
index 625252dd7e..61f0fa2e9f 100644
--- a/plugins/techdocs-backend/src/service/router.ts
+++ b/plugins/techdocs-backend/src/service/router.ts
@@ -20,12 +20,7 @@ import Knex from 'knex';
 import fetch from 'cross-fetch';
 import { Config } from '@backstage/config';
 import Docker from 'dockerode';
-import {
-  GeneratorBuilder,
-  PreparerBuilder,
-  PublisherBase,
-  LocalPublish,
-} from '../techdocs';
+import { GeneratorBuilder, PreparerBuilder, PublisherBase } from '../techdocs';
 import {
   PluginEndpointDiscovery,
   resolvePackagePath,
@@ -63,7 +58,7 @@ export async function createRouter({
 
   router.get('/metadata/techdocs/*', async (req, res) => {
     let storageUrl = config.getString('techdocs.storageUrl');
-    if (publisher instanceof LocalPublish) {
+    if (publisher.isLocalPublisher()) {
       storageUrl = new URL(
         new URL(storageUrl).pathname,
         await discovery.getBaseUrl('techdocs'),
@@ -140,7 +135,7 @@ export async function createRouter({
     res.redirect(`${storageUrl}${req.path.replace('/docs', '')}`);
   });
 
-  if (publisher instanceof LocalPublish) {
+  if (publisher.isLocalPublisher()) {
     router.use('/static/docs', express.static(staticDocsDir));
   }
 
diff --git a/plugins/techdocs-backend/src/service/standaloneServer.ts b/plugins/techdocs-backend/src/service/standaloneServer.ts
index 4082a36172..89b49467d4 100644
--- a/plugins/techdocs-backend/src/service/standaloneServer.ts
+++ b/plugins/techdocs-backend/src/service/standaloneServer.ts
@@ -27,7 +27,7 @@ import {
   DirectoryPreparer,
   Generators,
   TechdocsGenerator,
-  LocalPublish,
+  Publisher,
 } from '../techdocs';
 import { ConfigReader } from '@backstage/config';
 
@@ -41,7 +41,18 @@ export async function startStandaloneServer(
   options: ServerOptions,
 ): Promise<Server> {
   const logger = options.logger.child({ service: 'techdocs-backend' });
-  const config = ConfigReader.fromConfigs([]);
+  const config = ConfigReader.fromConfigs([
+    {
+      context: '',
+      data: {
+        techdocs: {
+          publisher: {
+            type: 'local',
+          },
+        },
+      },
+    },
+  ]);
   const discovery = SingleHostDiscovery.fromConfig(config);
 
   logger.debug('Creating application...');
@@ -53,7 +64,7 @@ export async function startStandaloneServer(
   const techdocsGenerator = new TechdocsGenerator(logger, config);
   generators.register('techdocs', techdocsGenerator);
 
-  const publisher = new LocalPublish(logger, discovery);
+  const publisher = new Publisher(logger, config, discovery);
 
   const dockerClient = new Docker();
 
diff --git a/plugins/techdocs-backend/src/techdocs/stages/publish/index.ts b/plugins/techdocs-backend/src/techdocs/stages/publish/index.ts
index 0029ea5c4e..9a21217083 100644
--- a/plugins/techdocs-backend/src/techdocs/stages/publish/index.ts
+++ b/plugins/techdocs-backend/src/techdocs/stages/publish/index.ts
@@ -13,5 +13,6 @@
  * See the License for the specific language governing permissions and
  * limitations under the License.
  */
-export { LocalPublish } from './local';
-export type { PublisherBase } from './types';
+export { Publisher } from './publish';
+export type { PublisherBase } from './publish';
+export type { PublisherType } from './types';
diff --git a/plugins/techdocs-backend/src/techdocs/stages/publish/local.ts b/plugins/techdocs-backend/src/techdocs/stages/publish/local.ts
index 464c4b90a0..712bf8266d 100644
--- a/plugins/techdocs-backend/src/techdocs/stages/publish/local.ts
+++ b/plugins/techdocs-backend/src/techdocs/stages/publish/local.ts
@@ -16,13 +16,38 @@
 import fs from 'fs-extra';
 import { Logger } from 'winston';
 import { Entity } from '@backstage/catalog-model';
-import { PublisherBase } from './types';
 import {
   resolvePackagePath,
   PluginEndpointDiscovery,
 } from '@backstage/backend-common';
 
-export class LocalPublish implements PublisherBase {
+export type LocalPublishParams = {
+  entity: Entity;
+  directory: string;
+};
+
+export type LocalPublishReturn =
+  | Promise<{ remoteUrl: string }>
+  | { remoteUrl: string };
+
+/**
+ * Type for the local publisher which uses local filesystem to store the generated static files.
+ *
+ * It uses a directory called "static" at the root of techdocs-backend plugin.
+ */
+export interface LocalPublisher {
+  /**
+   * Store the generated files inside a static folder in local filesystem.
+   *
+   * @param {LocalPublishParams} opts Object containing the entity from the service
+   * catalog, and the directory that contains the generated static files from TechDocs.
+   * @returns {LocalPublishReturn} Either a promise or an object with `remoteUrl` which is the URL
+   * which serves files from the local publisher's static directory.
+   */
+  publish(opts: LocalPublishParams): LocalPublishReturn;
+}
+
+export class LocalPublish {
   private readonly logger: Logger;
   private readonly discovery: PluginEndpointDiscovery;
 
@@ -31,17 +56,7 @@ export class LocalPublish implements PublisherBase {
     this.discovery = discovery;
   }
 
-  publish({
-    entity,
-    directory,
-  }: {
-    entity: Entity;
-    directory: string;
-  }):
-    | Promise<{
-        remoteUrl: string;
-      }>
-    | { remoteUrl: string } {
+  publish({ entity, directory }: LocalPublishParams): LocalPublishReturn {
     const entityNamespace = entity.metadata.namespace ?? 'default';
 
     const publishDir = resolvePackagePath(
diff --git a/plugins/techdocs-backend/src/techdocs/stages/publish/publish.ts b/plugins/techdocs-backend/src/techdocs/stages/publish/publish.ts
new file mode 100644
index 0000000000..bf01812fa2
--- /dev/null
+++ b/plugins/techdocs-backend/src/techdocs/stages/publish/publish.ts
@@ -0,0 +1,111 @@
+/*
+ * Copyright 2020 Spotify AB
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+import { Logger } from 'winston';
+import { Config } from '@backstage/config';
+import { PluginEndpointDiscovery } from '@backstage/backend-common';
+import { Entity } from '@backstage/catalog-model';
+import { PublisherType } from './types';
+import { LocalPublish } from './local';
+
+export type PublisherBaseParams = {
+  entity: Entity;
+  directory: string;
+};
+
+export type PublisherBaseReturn =
+  | Promise<{ remoteUrl: string }>
+  | { remoteUrl: string };
+
+/**
+ * Type for the publisher instance registered with backend which manages publishing of the
+ * generated static files after the prepare and generate steps of TechDocs.
+ *
+ * Depending upon the value of techdocs.publisher.type in app config, this instance creates
+ * and uses a publisher of the particular type i.e. local, google_gcs, aws_s3, etc. It defaults
+ * to use the local publisher.
+ */
+export interface PublisherBase {
+  /**
+   * Invoke the app's configured publisher's publish method.
+   *
+   * @param {PublisherBaseParams} opts Object containing the entity from the service
+   * catalog, and the directory that contains the generated static files from TechDocs.
+   */
+  publish(opts: PublisherBaseParams): PublisherBaseReturn;
+
+  /**
+   * Return true if local filesystem is being used to store generated files for TechDocs.
+   */
+  isLocalPublisher(): boolean;
+
+  /**
+   * Return true if an external cloud storage (GCS, S3, SFTP server, etc.) is being used to
+   * store generated files for TechDocs.
+   */
+  isExternalPublisher(): boolean;
+}
+
+export class Publisher implements PublisherBase {
+  private readonly logger: Logger;
+  private readonly config: Config;
+  private readonly discovery: PluginEndpointDiscovery;
+  private readonly publisherType: PublisherType;
+  private readonly publisher: any;
+
+  constructor(
+    logger: Logger,
+    config: Config,
+    discovery: PluginEndpointDiscovery,
+  ) {
+    this.logger = logger;
+    this.config = config;
+    this.discovery = discovery;
+
+    this.publisherType =
+      (this.config.getOptionalString(
+        'techdocs.publisher.type',
+      ) as PublisherType) ?? 'local';
+
+    switch (this.publisherType) {
+      case 'google_gcs':
+        this.logger.info(
+          'Creating Google Storage Bucket publisher for TechDocs',
+        );
+        this.publisher = new LocalPublish(this.logger, this.discovery);
+        break;
+      case 'local':
+        this.logger.info('Creating Local publisher for TechDocs');
+        this.publisher = new LocalPublish(this.logger, this.discovery);
+        break;
+      default:
+        this.logger.info('Creating Local publisher for TechDocs');
+        this.publisher = new LocalPublish(this.logger, this.discovery);
+        break;
+    }
+  }
+
+  publish({ entity, directory }: PublisherBaseParams): PublisherBaseReturn {
+    return this.publisher.publish({ entity, directory });
+  }
+
+  isLocalPublisher(): boolean {
+    return this.publisherType === 'local';
+  }
+
+  isExternalPublisher(): boolean {
+    return this.publisherType !== 'local';
+  }
+}
diff --git a/plugins/techdocs-backend/src/techdocs/stages/publish/types.ts b/plugins/techdocs-backend/src/techdocs/stages/publish/types.ts
index ca85d9f56e..2c2348e37a 100644
--- a/plugins/techdocs-backend/src/techdocs/stages/publish/types.ts
+++ b/plugins/techdocs-backend/src/techdocs/stages/publish/types.ts
@@ -13,20 +13,10 @@
  * See the License for the specific language governing permissions and
  * limitations under the License.
  */
-import { Entity } from '@backstage/catalog-model';
 
 /**
- * Publisher is in charge of taking a folder created by
- * the builder, and pushing it to storage
+ * Key for all the different types of TechDocs publishers available.
  */
-export type PublisherBase = {
-  /**
-   *
-   * @param opts object containing the entity from the service
-   *             catalog, and the directory that has been generated
-   */
-  publish(opts: {
-    entity: Entity;
-    directory: string;
-  }): Promise<{ remoteUrl: string }> | { remoteUrl: string };
-};
+export type PublisherType = 'local' | 'google_gcs';
+
+export interface ExternalPublisher {}