diff --git a/.changeset/plenty-feet-pay.md b/.changeset/plenty-feet-pay.md
new file mode 100644
index 0000000000..43fab61c79
--- /dev/null
+++ b/.changeset/plenty-feet-pay.md
@@ -0,0 +1,5 @@
+---
+'@backstage/core-components': patch
+---
+
+Stop forcing `target="_blank"` in the `SupportButton` but instead use the default logic of the `Link` component, that opens external targets in a new window and relative targets in the same window.
diff --git a/packages/core-components/src/components/SupportButton/SupportButton.tsx b/packages/core-components/src/components/SupportButton/SupportButton.tsx
index 8076636654..62d753e08b 100644
--- a/packages/core-components/src/components/SupportButton/SupportButton.tsx
+++ b/packages/core-components/src/components/SupportButton/SupportButton.tsx
@@ -54,9 +54,7 @@ const SupportIcon = ({ icon }: { icon: string | undefined }) => {
 };
 
 const SupportLink = ({ link }: { link: SupportItemLink }) => (
-  <Link to={link.url} target="_blank" rel="noreferrer noopener">
-    {link.title ?? link.url}
-  </Link>
+  <Link to={link.url}>{link.title ?? link.url}</Link>
 );
 
 const SupportListItem = ({ item }: { item: SupportItem }) => {