diff --git a/packages/docgen/src/docgen/ApiDocPrinter.ts b/packages/docgen/src/docgen/ApiDocsPrinter.ts
similarity index 64%
rename from packages/docgen/src/docgen/ApiDocPrinter.ts
rename to packages/docgen/src/docgen/ApiDocsPrinter.ts
index cd401e41b4..d6c412d498 100644
--- a/packages/docgen/src/docgen/ApiDocPrinter.ts
+++ b/packages/docgen/src/docgen/ApiDocsPrinter.ts
@@ -14,16 +14,8 @@
  * limitations under the License.
  */
 
-import { execSync } from 'child_process';
-import MarkdownPrinter from './MarkdownPrinter';
 import sortSelector from './sortSelector';
-import { ApiDoc, InterfaceInfo } from './types';
-
-// TODO(Rugvip): provide through options?
-const GH_BASE_URL = 'https://github.com/spotify/backstage';
-
-const COMMIT_SHA =
-  process.env.COMMIT_SHA || execSync('git rev-parse HEAD').toString('utf8');
+import { ApiDoc, InterfaceInfo, MarkdownPrinter } from './types';
 
 /**
  * The ApiDocPrinter takes a ApiDoc data structure, typically generated by an ApiDocGenerator,
@@ -36,52 +28,6 @@ export default class ApiDocPrinter {
     this.printerFactory = printerFactory;
   }
 
-  mkLink(
-    { file, lineInFile }: { file: string; lineInFile: number },
-    text?: string,
-  ) {
-    const linkText = text ?? `${file}:${lineInFile}`;
-    const href = `${GH_BASE_URL}/blob/${COMMIT_SHA}/${file}#L${lineInFile}`;
-    return `[${linkText}](${href}){:target="_blank"}`;
-  }
-
-  print(apiDoc: ApiDoc): Buffer {
-    const printer = this.printerFactory();
-
-    // Remove line numbers from codeblocks
-    printer.style('.linenodiv{ display: none }');
-
-    printer.header(1, apiDoc.id);
-
-    const ifInfo = apiDoc.interfaceInfos[0];
-
-    if (ifInfo.docs.length) {
-      for (const doc of ifInfo.docs) {
-        printer.text(doc);
-      }
-    } else {
-      printer.paragraph(apiDoc.description);
-    }
-
-    printer.header(2, 'API Interface');
-    printer.paragraph(
-      `The API interface type is defined at ${this.mkLink(ifInfo)} as ${
-        ifInfo.name
-      }.`,
-    );
-    printer.paragraph('All members of the interface are listed below.');
-
-    this.addInterfaceMembers(printer, ifInfo);
-
-    if (ifInfo.dependentTypes.length) {
-      printer.header(2, 'Types');
-
-      this.addInterfaceTypes(printer, ifInfo);
-    }
-
-    return printer.toBuffer();
-  }
-
   printApiIndex(apiDocs: ApiDoc[]): Buffer {
     const printer = this.printerFactory();
 
@@ -89,8 +35,8 @@ export default class ApiDocPrinter {
 
     printer.paragraph(
       'The following is a list of all Utility APIs defined by `@backstage/core`.',
-      'They are available to use by plugins and components, and need to be provided by the app',
-      'They can be accessed using the `useApi` hook, also provided by `@backstage/core`.',
+      'They are available to use by plugins and components, and can be accessed ',
+      'using the `useApi` hook, also provided by `@backstage/core`.',
       'For more information, see https://github.com/spotify/backstage/blob/master/docs/api/utility-apis.md.',
     );
 
@@ -99,14 +45,14 @@ export default class ApiDocPrinter {
 
       printer.paragraph(api.description);
 
-      const typeLinks = api.interfaceInfos.map(i => `[${i.name}](${i.name})`);
+      const typeLinks = api.interfaceInfos.map(i => `[${i.name}](./${i.name})`);
       printer.paragraph(
         `Implemented type${typeLinks.length > 1 ? 's' : ''}: ${typeLinks.join(
           ', ',
         )}`,
       );
 
-      printer.paragraph(`ApiRef: ${this.mkLink(api, api.name)}`);
+      printer.paragraph(`ApiRef: ${printer.srcLink(api, api.name)}`);
     }
 
     return printer.toBuffer();
@@ -115,18 +61,18 @@ export default class ApiDocPrinter {
   printInterface(apiType: InterfaceInfo, apiDocs: ApiDoc[]): Buffer {
     const printer = this.printerFactory();
 
-    // Remove line numbers from codeblocks
-    printer.style('.linenodiv{ display: none }');
-
     printer.header(1, apiType.name);
 
     printer.paragraph(
-      `The ${apiType.name} type is defined at ${this.mkLink(apiType)}.`,
+      `The ${apiType.name} type is defined at ${printer.srcLink(apiType)}.`,
     );
 
     const apiLinks = apiDocs
       .filter(ad => ad.interfaceInfos.some(i => i.name === apiType.name))
-      .map(ad => `[${ad.name}](../#${ad.id})`);
+      .map(ad => {
+        const link = printer.indexLink() + printer.headerLink(ad.name, ad.id);
+        return `[${ad.name}](${link})`;
+      });
 
     if (apiLinks.length === 1) {
       printer.paragraph(
@@ -170,7 +116,7 @@ export default class ApiDocPrinter {
         printer.text(doc);
       }
 
-      printer.codeWithLinks(member);
+      printer.code(member);
     }
   }
 
@@ -183,15 +129,17 @@ export default class ApiDocPrinter {
       for (const doc of type.docs) {
         printer.text(doc);
       }
-      printer.codeWithLinks(type);
+      printer.code(type);
 
-      printer.paragraph(`Defined at ${this.mkLink(type)}.`);
+      printer.paragraph(`Defined at ${printer.srcLink(type)}.`);
 
       const usageLinks = [...apiType.members, ...apiType.dependentTypes]
         .filter(member => {
           return member.links.some(link => link.id === type.id);
         })
-        .map(({ name, path }) => `[${name}](#${path})`);
+        .map(
+          ({ name, path }) => `[${name}](${printer.headerLink(name, path)})`,
+        );
 
       if (usageLinks.length) {
         printer.paragraph(`Referenced by: ${usageLinks.join(', ')}.`);
diff --git a/packages/docgen/src/docgen/GitHubMarkdownPrinter.ts b/packages/docgen/src/docgen/GitHubMarkdownPrinter.ts
new file mode 100644
index 0000000000..391f50a01d
--- /dev/null
+++ b/packages/docgen/src/docgen/GitHubMarkdownPrinter.ts
@@ -0,0 +1,140 @@
+/*
+ * Copyright 2020 Spotify AB
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import sortSelector from './sortSelector';
+import { MarkdownPrinter, TypeLink } from './types';
+import { execSync } from 'child_process';
+
+// TODO(Rugvip): provide through options?
+const GH_BASE_URL = 'https://github.com/spotify/backstage';
+
+const COMMIT_SHA =
+  process.env.COMMIT_SHA ||
+  execSync('git rev-parse HEAD').toString('utf8').trim();
+
+/**
+ * The MarkdownPrinter is a helper class for building markdown documents.
+ */
+export default class GithubMarkdownPrinter implements MarkdownPrinter {
+  private str: string = '';
+
+  private line(line: string = '') {
+    this.str += `${line}\n`;
+  }
+
+  text(text: string) {
+    this.line(text);
+    this.line();
+  }
+
+  header(level: number, text: string) {
+    this.line(`${'#'.repeat(level)} ${text}`);
+    this.line();
+  }
+
+  headerLink(heading: string): string {
+    const slug = heading.replace(/[^a-z0-9]/gi, '-').toLowerCase();
+    return `#${slug}`;
+  }
+
+  indexLink() {
+    return './README.md';
+  }
+
+  srcLink(
+    { file, lineInFile }: { file: string; lineInFile: number },
+    text?: string,
+  ): string {
+    const linkText = text ?? `${file}:${lineInFile}`;
+    const href = `${GH_BASE_URL}/blob/${COMMIT_SHA}/${file}#L${lineInFile}`;
+    return `[${linkText}](${href})`;
+  }
+
+  paragraph(...text: string[]) {
+    this.line(
+      text
+        .join('\n')
+        .trim()
+        .split('\n')
+        .map(line => line.trim())
+        .join('\n'),
+    );
+    this.line();
+  }
+
+  code({ text, links = [] }: { text: string; links?: TypeLink[] }) {
+    this.line('<pre>');
+    this.line(this.formatWithLinks({ text, links }));
+    this.line('</pre>');
+    this.line();
+  }
+
+  private escapeText: (text: string) => string = (() => {
+    const escapes: { [char in string]: string } = {
+      '&': '&amp;',
+      '<': '&lt;',
+      '>': '&gt;',
+    };
+
+    return (text: string) => text.replace(/[&<>]/g, char => escapes[char]);
+  })();
+
+  private formatWithLinks({
+    text,
+    links = [],
+  }: {
+    text: string;
+    links?: TypeLink[];
+  }): string {
+    const sortedLinks = links.slice().sort(sortSelector(x => x.location[0]));
+
+    sortedLinks.reduce((lastEnd, link) => {
+      if (link.location[0] <= lastEnd) {
+        throw new Error(
+          `overlapping link detected for ${link.path}, ${link.location}`,
+        );
+      }
+      return link.location[1];
+    }, -1);
+
+    const parts: Array<{ text: string; link?: boolean }> = [];
+
+    const endLocation = sortedLinks.reduce((prev, link) => {
+      const [start, end] = link.location;
+      parts.push(
+        { text: text.slice(prev, start) },
+        { text: text.slice(start, end), link: true },
+      );
+      return end;
+    }, 0);
+
+    parts.push({ text: text.slice(endLocation) });
+
+    return parts
+      .map(part => {
+        if (part.link) {
+          const link = this.headerLink(part.text);
+          return `<a href="${link}">${this.escapeText(part.text)}</a>`;
+        }
+        return this.escapeText(part.text);
+      })
+      .join('');
+  }
+
+  toBuffer(): Buffer {
+    return Buffer.from(this.str, 'utf8');
+  }
+}
diff --git a/packages/docgen/src/docgen/MarkdownPrinter.ts b/packages/docgen/src/docgen/TechdocsMarkdownPrinter.ts
similarity index 74%
rename from packages/docgen/src/docgen/MarkdownPrinter.ts
rename to packages/docgen/src/docgen/TechdocsMarkdownPrinter.ts
index fb64863da9..3609e0526d 100644
--- a/packages/docgen/src/docgen/MarkdownPrinter.ts
+++ b/packages/docgen/src/docgen/TechdocsMarkdownPrinter.ts
@@ -15,17 +15,27 @@
  */
 
 import sortSelector from './sortSelector';
-import { Highlighter, TypeLink } from './types';
+import { Highlighter, MarkdownPrinter, TypeLink } from './types';
+import { execSync } from 'child_process';
+
+// TODO(Rugvip): provide through options?
+const GH_BASE_URL = 'https://github.com/spotify/backstage';
+
+const COMMIT_SHA =
+  process.env.COMMIT_SHA || execSync('git rev-parse HEAD').toString('utf8');
 
 /**
  * The MarkdownPrinter is a helper class for building markdown documents.
  */
-export default class MarkdownPrinter {
+export default class TechdocsMarkdownPrinter implements MarkdownPrinter {
   private str: string = '';
   private readonly highlighter: Highlighter;
 
   constructor(highlighter: Highlighter) {
     this.highlighter = highlighter;
+
+    // Remove line numbers from codeblocks
+    this.style('.linenodiv{ display: none }');
   }
 
   private line(line: string = '') {
@@ -48,6 +58,23 @@ export default class MarkdownPrinter {
     this.line();
   }
 
+  headerLink(heading: string, id?: string): string {
+    return `#${id ?? heading}`;
+  }
+
+  indexLink() {
+    return '../';
+  }
+
+  srcLink(
+    { file, lineInFile }: { file: string; lineInFile: number },
+    text?: string,
+  ): string {
+    const linkText = text ?? `${file}:${lineInFile}`;
+    const href = `${GH_BASE_URL}/blob/${COMMIT_SHA}/${file}#L${lineInFile}`;
+    return `[${linkText}](${href})`;
+  }
+
   paragraph(...text: string[]) {
     this.line(
       text
@@ -60,14 +87,7 @@ export default class MarkdownPrinter {
     this.line();
   }
 
-  code(syntax: string = '', block: string) {
-    this.line(`\`\`\`${syntax}`);
-    this.line(block);
-    this.line('```');
-    this.line();
-  }
-
-  codeWithLinks({ text, links = [] }: { text: string; links?: TypeLink[] }) {
+  code({ text, links = [] }: { text: string; links?: TypeLink[] }) {
     this.line('<div class="code">');
     this.line(
       '<div class="codehilite" style="background: #f0f0f0; padding: 0.225rem 0.6rem">',
@@ -123,7 +143,8 @@ export default class MarkdownPrinter {
     return parts
       .map(part => {
         if (part.path) {
-          return `<a href="#${part.path}">${this.escapeText(part.text)}</a>`;
+          const link = this.headerLink(part.text, part.path);
+          return `<a href="${link}">${this.escapeText(part.text)}</a>`;
         }
         return this.highlighter.highlight(this.escapeText(part.text));
       })
diff --git a/packages/docgen/src/docgen/types.ts b/packages/docgen/src/docgen/types.ts
index 7260b8697f..d091e9673e 100644
--- a/packages/docgen/src/docgen/types.ts
+++ b/packages/docgen/src/docgen/types.ts
@@ -95,3 +95,19 @@ export type ExportedInstance = {
 export type Highlighter = {
   highlight(test: string): string;
 };
+
+export type MarkdownPrinter = {
+  text(text: string): void;
+  header(level: number, text: string, id?: string): void;
+  paragraph(...text: string[]): void;
+  code(options: { text: string; links?: TypeLink[] }): void;
+
+  headerLink(header: string, id?: string): string;
+  indexLink(): string;
+  srcLink(
+    { file, lineInFile }: { file: string; lineInFile: number },
+    text?: string,
+  ): string;
+
+  toBuffer(): Buffer;
+};
diff --git a/packages/docgen/src/generate.ts b/packages/docgen/src/generate.ts
index 3d9c1ba282..3587e2776b 100644
--- a/packages/docgen/src/generate.ts
+++ b/packages/docgen/src/generate.ts
@@ -20,15 +20,26 @@ import { resolve as resolvePath, join as joinPath } from 'path';
 import ApiDocGenerator from './docgen/ApiDocGenerator';
 import sortSelector from './docgen/sortSelector';
 import TypeLocator from './docgen/TypeLocator';
-import ApiDocPrinter from './docgen/ApiDocPrinter';
+import ApiDocPrinter from './docgen/ApiDocsPrinter';
 import TypescriptHighlighter from './docgen/TypescriptHighlighter';
-import MarkdownPrinter from './docgen/MarkdownPrinter';
+import GitHubMarkdownPrinter from './docgen/GitHubMarkdownPrinter';
+import TechdocsMarkdownPrinter from './docgen/TechdocsMarkdownPrinter';
+
+const FORMATS = ['github', 'techdocs'] as const;
+
+export async function generate(
+  targetPath: string,
+  format: typeof FORMATS[number],
+) {
+  if (!FORMATS.includes(format)) {
+    throw new TypeError(
+      `Invalid format, '${format}', must be one of ${FORMATS.join(', ')}`,
+    );
+  }
 
-export async function generate(targetPath: string) {
   const rootDir = resolvePath(__dirname, '../../..');
   const srcDir = resolvePath(rootDir, 'packages', 'core-api', 'src');
   const targetDir = resolvePath(targetPath);
-  const docsDir = resolvePath(targetDir, 'docs');
 
   const options = await fs.readJson(resolvePath('../cli/config/tsconfig.json'));
 
@@ -65,33 +76,51 @@ export async function generate(targetPath: string) {
     ),
   ).sort(sortSelector(i => i.name));
 
-  const apiDocPrinter = new ApiDocPrinter(
-    () => new MarkdownPrinter(new TypescriptHighlighter()),
-  );
+  if (format === 'techdocs') {
+    const docsDir = resolvePath(targetDir, 'docs');
+    await fs.ensureDir(docsDir);
 
-  fs.ensureDirSync(docsDir);
+    const apiDocPrinter = new ApiDocPrinter(
+      () => new TechdocsMarkdownPrinter(new TypescriptHighlighter()),
+    );
 
-  await fs.writeFile(
-    joinPath(docsDir, 'README.md'),
-    apiDocPrinter.printApiIndex(apiDocs),
-  );
+    await fs.writeFile(
+      joinPath(docsDir, 'README.md'),
+      apiDocPrinter.printApiIndex(apiDocs),
+    );
 
-  for (const apiType of Object.values(apiTypes)) {
-    const data = apiDocPrinter.printInterface(apiType, apiDocs);
+    for (const apiType of Object.values(apiTypes)) {
+      const data = apiDocPrinter.printInterface(apiType, apiDocs);
 
-    await fs.writeFile(joinPath(docsDir, `${apiType.name}.md`), data);
+      await fs.writeFile(joinPath(docsDir, `${apiType.name}.md`), data);
+    }
+
+    await fs.writeFile(
+      resolvePath(targetDir, 'mkdocs.yml'),
+      [
+        'site_name: Backstage Core Utility API References',
+        'nav:',
+        `  - API Index: 'README.md'`,
+        ...apiTypes.map(({ name }) => `  - ${name}: '${name}.md'`),
+        'plugins:',
+        '  - techdocs-core',
+      ].join('\n'),
+      'utf8',
+    );
+  } else {
+    await fs.ensureDir(targetDir);
+
+    const apiDocPrinter = new ApiDocPrinter(() => new GitHubMarkdownPrinter());
+
+    await fs.writeFile(
+      joinPath(targetDir, 'README.md'),
+      apiDocPrinter.printApiIndex(apiDocs),
+    );
+
+    for (const apiType of Object.values(apiTypes)) {
+      const data = apiDocPrinter.printInterface(apiType, apiDocs);
+
+      await fs.writeFile(joinPath(targetDir, `${apiType.name}.md`), data);
+    }
   }
-
-  await fs.writeFile(
-    resolvePath(targetDir, 'mkdocs.yml'),
-    [
-      'site_name: Backstage Core Utility API References',
-      'nav:',
-      `  - API Index: 'README.md'`,
-      ...apiTypes.map(({ name }) => `  - ${name}: '${name}.md'`),
-      'plugins:',
-      '  - techdocs-core',
-    ].join('\n'),
-    'utf8',
-  );
 }
diff --git a/packages/docgen/src/index.ts b/packages/docgen/src/index.ts
index 69f4ec31ad..866299151a 100644
--- a/packages/docgen/src/index.ts
+++ b/packages/docgen/src/index.ts
@@ -30,8 +30,12 @@ const main = (argv: string[]) => {
       'Generate documentation for the declarations in the core-api package',
     )
     .option('--output <output>', 'Output directory [./dist]')
+    .option(
+      '--format <format>',
+      'Output format, either techdocs or github [techdocs]',
+    )
     .action(async cmd => {
-      await generate(cmd.output ?? './dist');
+      await generate(cmd.output ?? './dist', cmd.format ?? 'techdocs');
     });
 
   program.on('command:*', () => {