diff --git a/plugins/catalog/src/components/EntitySwitch/EntitySwitch.test.tsx b/plugins/catalog/src/components/EntitySwitch/EntitySwitch.test.tsx
new file mode 100644
index 0000000000..292cd37ede
--- /dev/null
+++ b/plugins/catalog/src/components/EntitySwitch/EntitySwitch.test.tsx
@@ -0,0 +1,114 @@
+/*
+ * Copyright 2020 Spotify AB
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import React from 'react';
+import { render } from '@testing-library/react';
+import { EntityContext } from '../../hooks/useEntity';
+import { Entity } from '@backstage/catalog-model';
+import { EntitySwitch } from './EntitySwitch';
+import { isKind } from './conditions';
+
+describe('EntitySwitch', () => {
+  it('should switch child when entity switches', () => {
+    const content = (
+      <EntitySwitch>
+        <EntitySwitch.Case if={isKind('component')} children="A" />
+        <EntitySwitch.Case if={isKind('template')} children="B" />
+        <EntitySwitch.Case children="C" />
+      </EntitySwitch>
+    );
+
+    const rendered = render(
+      <EntityContext.Provider
+        value={{
+          entity: { kind: 'component' } as Entity,
+          loading: false,
+          error: undefined,
+        }}
+      >
+        {content}
+      </EntityContext.Provider>,
+    );
+
+    expect(rendered.queryByText('A')).toBeInTheDocument();
+    expect(rendered.queryByText('B')).not.toBeInTheDocument();
+    expect(rendered.queryByText('C')).not.toBeInTheDocument();
+
+    rendered.rerender(
+      <EntityContext.Provider
+        value={{
+          entity: { kind: 'template' } as Entity,
+          loading: false,
+          error: undefined,
+        }}
+      >
+        {content}
+      </EntityContext.Provider>,
+    );
+
+    expect(rendered.queryByText('A')).not.toBeInTheDocument();
+    expect(rendered.queryByText('B')).toBeInTheDocument();
+    expect(rendered.queryByText('C')).not.toBeInTheDocument();
+
+    rendered.rerender(
+      <EntityContext.Provider
+        value={{
+          entity: { kind: 'derp' } as Entity,
+          loading: false,
+          error: undefined,
+        }}
+      >
+        {content}
+      </EntityContext.Provider>,
+    );
+
+    expect(rendered.queryByText('A')).not.toBeInTheDocument();
+    expect(rendered.queryByText('B')).not.toBeInTheDocument();
+    expect(rendered.queryByText('C')).toBeInTheDocument();
+  });
+
+  it('should switch child when filters switch', () => {
+    const entityContextValue = {
+      entity: { kind: 'component' } as Entity,
+      loading: false,
+      error: undefined,
+    };
+
+    const rendered = render(
+      <EntityContext.Provider value={entityContextValue}>
+        <EntitySwitch>
+          <EntitySwitch.Case if={isKind('component')} children="A" />
+          <EntitySwitch.Case children="B" />
+        </EntitySwitch>
+      </EntityContext.Provider>,
+    );
+
+    expect(rendered.queryByText('A')).toBeInTheDocument();
+    expect(rendered.queryByText('B')).not.toBeInTheDocument();
+
+    rendered.rerender(
+      <EntityContext.Provider value={entityContextValue}>
+        <EntitySwitch>
+          <EntitySwitch.Case if={isKind('template')} children="A" />
+          <EntitySwitch.Case children="B" />
+        </EntitySwitch>
+      </EntityContext.Provider>,
+    );
+
+    expect(rendered.queryByText('A')).not.toBeInTheDocument();
+    expect(rendered.queryByText('B')).toBeInTheDocument();
+  });
+});
diff --git a/plugins/catalog/src/components/EntitySwitch/EntitySwitch.tsx b/plugins/catalog/src/components/EntitySwitch/EntitySwitch.tsx
new file mode 100644
index 0000000000..f36bc29cee
--- /dev/null
+++ b/plugins/catalog/src/components/EntitySwitch/EntitySwitch.tsx
@@ -0,0 +1,69 @@
+/*
+ * Copyright 2020 Spotify AB
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import {
+  ReactNode,
+  PropsWithChildren,
+  Children,
+  Fragment,
+  useMemo,
+  isValidElement,
+} from 'react';
+import { useEntity } from '../../hooks/useEntity';
+import { Entity } from '@backstage/catalog-model';
+
+const EntitySwitchCase = (_: {
+  if?: (entity: Entity) => boolean;
+  children: ReactNode;
+}) => null;
+
+type SwitchCase = {
+  if?: (entity: Entity) => boolean;
+  children: JSX.Element;
+};
+
+function createSwitchCasesFromChildren(children: ReactNode): SwitchCase[] {
+  return Children.toArray(children).flatMap(child => {
+    if (!isValidElement(child)) {
+      return [];
+    }
+
+    if (child.type === Fragment) {
+      return createSwitchCasesFromChildren(child.props.children);
+    }
+
+    if (child.type !== EntitySwitchCase) {
+      throw new Error(`Child of EntitySwitch is not an EntitySwitch.Case`);
+    }
+
+    const { if: condition, children } = child.props;
+    return [{ if: condition, children }];
+  });
+}
+
+export const EntitySwitch = ({ children }: PropsWithChildren<{}>) => {
+  const { entity } = useEntity();
+  const switchCases = useMemo(() => createSwitchCasesFromChildren(children), [
+    children,
+  ]);
+
+  const matchingCase = switchCases.find(switchCase =>
+    switchCase.if ? switchCase.if(entity) : true,
+  );
+  return matchingCase?.children ?? null;
+};
+
+EntitySwitch.Case = EntitySwitchCase;
diff --git a/plugins/catalog/src/components/EntitySwitch/conditions.ts b/plugins/catalog/src/components/EntitySwitch/conditions.ts
new file mode 100644
index 0000000000..8e4da19656
--- /dev/null
+++ b/plugins/catalog/src/components/EntitySwitch/conditions.ts
@@ -0,0 +1,39 @@
+/*
+ * Copyright 2020 Spotify AB
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import { Entity, ComponentEntity } from '@backstage/catalog-model';
+
+function strCmp(a: string | undefined, b: string | undefined): boolean {
+  return Boolean(a && a?.toLowerCase() === b?.toLowerCase());
+}
+
+export function isKind(kind: string) {
+  return (entity: Entity) => strCmp(entity?.kind, kind);
+}
+
+export function isComponentType(type: string) {
+  return (entity: Entity) => {
+    if (!strCmp(entity?.kind, 'component')) {
+      return false;
+    }
+    const componentEntity = entity as ComponentEntity;
+    return strCmp(componentEntity.spec.type, type);
+  };
+}
+
+export function isNamespace(namespace: string) {
+  return (entity: Entity) => strCmp(entity?.metadata?.namespace, namespace);
+}
diff --git a/plugins/catalog/src/components/EntitySwitch/index.ts b/plugins/catalog/src/components/EntitySwitch/index.ts
new file mode 100644
index 0000000000..6549941187
--- /dev/null
+++ b/plugins/catalog/src/components/EntitySwitch/index.ts
@@ -0,0 +1,17 @@
+/*
+ * Copyright 2020 Spotify AB
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+export { EntitySwitch } from './EntitySwitch';