diff --git a/plugins/scaffolder/src/components/fields/MultiEntityPicker/MultiEntityPicker.test.tsx b/plugins/scaffolder/src/components/fields/MultiEntityPicker/MultiEntityPicker.test.tsx
index bc0a5ed32d..4be07b139d 100644
--- a/plugins/scaffolder/src/components/fields/MultiEntityPicker/MultiEntityPicker.test.tsx
+++ b/plugins/scaffolder/src/components/fields/MultiEntityPicker/MultiEntityPicker.test.tsx
@@ -16,7 +16,11 @@
 
 import { CATALOG_FILTER_EXISTS } from '@backstage/catalog-client';
 import { Entity } from '@backstage/catalog-model';
-import { CatalogApi, catalogApiRef } from '@backstage/plugin-catalog-react';
+import {
+  CatalogApi,
+  catalogApiRef,
+  entityPresentationApiRef,
+} from '@backstage/plugin-catalog-react';
 import { renderInTestApp, TestApiProvider } from '@backstage/test-utils';
 
 import { fireEvent, screen } from '@testing-library/react';
@@ -24,6 +28,7 @@ import React from 'react';
 import { MultiEntityPicker } from './MultiEntityPicker';
 import { MultiEntityPickerProps } from './schema';
 import { ScaffolderRJSFFieldProps as FieldProps } from '@backstage/plugin-scaffolder-react';
+import { DefaultEntityPresentationApi } from '@backstage/plugin-catalog';
 
 const makeEntity = (kind: string, namespace: string, name: string): Entity => ({
   apiVersion: 'scaffolder.backstage.io/v1beta3',
@@ -59,7 +64,15 @@ describe('<MultiEntityPicker />', () => {
     ];
 
     Wrapper = ({ children }: { children?: React.ReactNode }) => (
-      <TestApiProvider apis={[[catalogApiRef, catalogApi]]}>
+      <TestApiProvider
+        apis={[
+          [catalogApiRef, catalogApi],
+          [
+            entityPresentationApiRef,
+            DefaultEntityPresentationApi.create({ catalogApi }),
+          ],
+        ]}
+      >
         {children}
       </TestApiProvider>
     );
diff --git a/plugins/scaffolder/src/components/fields/MultiEntityPicker/MultiEntityPicker.tsx b/plugins/scaffolder/src/components/fields/MultiEntityPicker/MultiEntityPicker.tsx
index d9804a8cba..0a0fcfdc2b 100644
--- a/plugins/scaffolder/src/components/fields/MultiEntityPicker/MultiEntityPicker.tsx
+++ b/plugins/scaffolder/src/components/fields/MultiEntityPicker/MultiEntityPicker.tsx
@@ -25,7 +25,9 @@ import {
 import { useApi } from '@backstage/core-plugin-api';
 import {
   catalogApiRef,
-  humanizeEntityRef,
+  entityPresentationApiRef,
+  EntityRefPresentationSnapshot,
+  EntityDisplayName,
 } from '@backstage/plugin-catalog-react';
 import TextField from '@material-ui/core/TextField';
 import FormControl from '@material-ui/core/FormControl';
@@ -64,40 +66,35 @@ export const MultiEntityPicker = (props: MultiEntityPickerProps) => {
     uiSchema['ui:options']?.defaultNamespace || undefined;
 
   const catalogApi = useApi(catalogApiRef);
-
+  const entityPresentationApi = useApi(entityPresentationApiRef);
   const { value: entities, loading } = useAsync(async () => {
     const { items } = await catalogApi.getEntities(
       catalogFilter ? { filter: catalogFilter } : undefined,
     );
-    return items;
+    const primaryTitles: string[] = [];
+    for (const item of items) {
+      const entityPresentation = (await entityPresentationApi.forEntity(item)
+        ?.promise) as EntityRefPresentationSnapshot[];
+      entityPresentation.map(e => primaryTitles.push(e.primaryTitle));
+    }
+
+    return { items, primaryTitles };
   });
   const allowArbitraryValues =
     uiSchema['ui:options']?.allowArbitraryValues ?? true;
 
-  const getLabel = useCallback(
-    (ref: string) => {
-      try {
-        return humanizeEntityRef(
-          parseEntityRef(ref, { defaultKind, defaultNamespace }),
-          {
-            defaultKind,
-            defaultNamespace,
-          },
-        );
-      } catch (err) {
-        return ref;
-      }
-    },
-    [defaultKind, defaultNamespace],
-  );
-
   const onSelect = useCallback(
     (_: any, refs: (string | Entity)[], reason: AutocompleteChangeReason) => {
       const values = refs
         .map(ref => {
           if (typeof ref !== 'string') {
             // if ref does not exist: pass 'undefined' to trigger validation for required value
-            return ref ? stringifyEntityRef(ref as Entity) : undefined;
+            return ref
+              ? entityPresentationApi.forEntity(ref, {
+                  defaultKind,
+                  defaultNamespace,
+                }).snapshot.entityRef
+              : undefined;
           }
           if (reason === 'blur' || reason === 'create-option') {
             // Add in default namespace, etc.
@@ -126,14 +123,21 @@ export const MultiEntityPicker = (props: MultiEntityPickerProps) => {
 
       onChange(values);
     },
-    [onChange, formData, defaultKind, defaultNamespace, allowArbitraryValues],
+    [
+      onChange,
+      formData,
+      defaultKind,
+      defaultNamespace,
+      allowArbitraryValues,
+      entityPresentationApi,
+    ],
   );
 
   useEffect(() => {
-    if (entities?.length === 1) {
-      onChange([stringifyEntityRef(entities[0])]);
+    if (entities?.items?.length === 1) {
+      onChange([stringifyEntityRef(entities.items[0])]);
     }
-  }, [entities, onChange]);
+  }, [entities?.items, onChange]);
 
   return (
     <FormControl
@@ -144,23 +148,30 @@ export const MultiEntityPicker = (props: MultiEntityPickerProps) => {
       <Autocomplete
         multiple
         filterSelectedOptions
-        disabled={entities?.length === 1}
+        disabled={entities?.items?.length === 1}
         id={idSchema?.$id}
         value={
           // Since free solo can be enabled, attempt to parse as a full entity ref first, then fall
           //  back to the given value.
-          entities?.filter(
+          entities?.items?.filter(
             e => formData && formData.includes(stringifyEntityRef(e)),
-          ) ?? (allowArbitraryValues && formData ? formData.map(getLabel) : [])
+          ) ??
+          (allowArbitraryValues && formData
+            ? entities?.primaryTitles || []
+            : [])
         }
         loading={loading}
         onChange={onSelect}
-        options={entities || []}
+        options={entities?.items || []}
+        renderOption={option => <EntityDisplayName entityRef={option} />}
         getOptionLabel={option =>
           // option can be a string due to freeSolo.
           typeof option === 'string'
             ? option
-            : humanizeEntityRef(option, { defaultKind, defaultNamespace })!
+            : entityPresentationApi.forEntity(option, {
+                defaultKind,
+                defaultNamespace,
+              }).snapshot.entityRef!
         }
         autoSelect
         freeSolo={allowArbitraryValues}
@@ -170,7 +181,10 @@ export const MultiEntityPicker = (props: MultiEntityPickerProps) => {
             label={title}
             margin="dense"
             helperText={description}
-            FormHelperTextProps={{ margin: 'dense', style: { marginLeft: 0 } }}
+            FormHelperTextProps={{
+              margin: 'dense',
+              style: { marginLeft: 0 },
+            }}
             variant="outlined"
             required={required}
             InputProps={params.InputProps}