diff --git a/microsite/pages/en/index.js b/microsite/pages/en/index.js
index 3d42ef6280..520157163a 100644
--- a/microsite/pages/en/index.js
+++ b/microsite/pages/en/index.js
@@ -31,6 +31,15 @@ class Index extends React.Component {
                 !
               </div>
             </Banner.Dismissable>
+            <Banner.Dismissable storageKey="2022-09-01-backstagecon-cta">
+              <div>
+                🤩 Join us for the first{' '}
+                <a href="https://events.linuxfoundation.org/backstagecon-north-america/">
+                  BackstageCon
+                </a>{' '}
+                on October 24, 2022!
+              </div>
+            </Banner.Dismissable>
           </Banner.Container>
 
           <Block small className="bg-black-grey stripe-bottom">