diff --git a/.changeset/mira-flygande-spoons.md b/.changeset/mira-flygande-spoons.md
new file mode 100644
index 0000000000..c4c50f117a
--- /dev/null
+++ b/.changeset/mira-flygande-spoons.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-catalog-backend': patch
+---
+
+You can now specify an optional value when applying the `HAS_LABEL` permission rule, similar to the `HAS_ANNOTATION` permission rule.
diff --git a/plugins/catalog-backend/report-alpha.api.md b/plugins/catalog-backend/report-alpha.api.md
index ca521a568d..caa77a0d40 100644
--- a/plugins/catalog-backend/report-alpha.api.md
+++ b/plugins/catalog-backend/report-alpha.api.md
@@ -30,6 +30,7 @@ export const catalogConditions: Conditions<{
     'catalog-entity',
     {
       label: string;
+      value?: string | undefined;
     }
   >;
   hasMetadata: PermissionRule<
@@ -103,6 +104,7 @@ export const permissionRules: {
     'catalog-entity',
     {
       label: string;
+      value?: string | undefined;
     }
   >;
   hasMetadata: PermissionRule<
diff --git a/plugins/catalog-backend/src/permissions/rules/hasLabel.test.ts b/plugins/catalog-backend/src/permissions/rules/hasLabel.test.ts
index 8aa43402c5..7743120eaa 100644
--- a/plugins/catalog-backend/src/permissions/rules/hasLabel.test.ts
+++ b/plugins/catalog-backend/src/permissions/rules/hasLabel.test.ts
@@ -73,6 +73,50 @@ describe('hasLabel permission rule', () => {
         ),
       ).toEqual(true);
     });
+
+    it('returns false when specified label has different than expected value', () => {
+      expect(
+        hasLabel.apply(
+          {
+            apiVersion: 'backstage.io/v1alpha1',
+            kind: 'Component',
+            metadata: {
+              name: 'test-component',
+              labels: {
+                someLabel: 'foo',
+                'backstage.io/testLabel': 'bar',
+              },
+            },
+          },
+          {
+            label: 'backstage.io/testLabel',
+            value: 'baz',
+          },
+        ),
+      ).toEqual(false);
+    });
+
+    it('returns true when specified label has expected value', () => {
+      expect(
+        hasLabel.apply(
+          {
+            apiVersion: 'backstage.io/v1alpha1',
+            kind: 'Component',
+            metadata: {
+              name: 'test-component',
+              labels: {
+                someLabel: 'foo',
+                'backstage.io/testLabel': 'bar',
+              },
+            },
+          },
+          {
+            label: 'backstage.io/testLabel',
+            value: 'bar',
+          },
+        ),
+      ).toEqual(true);
+    });
   });
 
   describe('toQuery', () => {
@@ -85,5 +129,17 @@ describe('hasLabel permission rule', () => {
         key: 'metadata.labels.backstage.io/testlabel',
       });
     });
+
+    it('returns an appropriate catalog-backend filter with values', () => {
+      expect(
+        hasLabel.toQuery({
+          label: 'backstage.io/testLabel',
+          value: 'foo',
+        }),
+      ).toEqual({
+        key: 'metadata.labels.backstage.io/testLabel',
+        values: ['foo'],
+      });
+    });
   });
 });
diff --git a/plugins/catalog-backend/src/permissions/rules/hasLabel.ts b/plugins/catalog-backend/src/permissions/rules/hasLabel.ts
index e825b05b04..40a96dbf49 100644
--- a/plugins/catalog-backend/src/permissions/rules/hasLabel.ts
+++ b/plugins/catalog-backend/src/permissions/rules/hasLabel.ts
@@ -29,10 +29,18 @@ export const hasLabel = createPermissionRule({
   resourceRef: catalogEntityPermissionResourceRef,
   paramsSchema: z.object({
     label: z.string().describe('Name of the label to match on'),
+    value: z.string().optional().describe('Value of the label to match on'),
   }),
-  apply: (resource, { label }) =>
-    !!resource.metadata.labels?.hasOwnProperty(label),
-  toQuery: ({ label }) => ({
-    key: `metadata.labels.${label}`,
-  }),
+  apply: (resource, { label, value }) =>
+    !!resource.metadata.labels?.hasOwnProperty(label) &&
+    (value === undefined ? true : resource.metadata.labels?.[label] === value),
+  toQuery: ({ label, value }) =>
+    value === undefined
+      ? {
+          key: `metadata.labels.${label}`,
+        }
+      : {
+          key: `metadata.labels.${label}`,
+          values: [value],
+        },
 });