diff --git a/ADOPTERS.md b/ADOPTERS.md
index 83a8886d3f..5aad5dcf72 100644
--- a/ADOPTERS.md
+++ b/ADOPTERS.md
@@ -102,3 +102,4 @@ _If you're using Backstage in your organization, please try to add your company
 | [Grupo Boticário](https://www.grupoboticario.com.br/)                       | [@chicoribas](https://github.com/chicoribas), [@fndiaz](https://github.com/fndiaz), [@digogid](https://github.com/digogid), [@manumbs](https://github.com/manumbs), [@haooliveira84](https://github.com/haooliveira84), [@Rhullyam](https://github.com/Rhullyam)                                                                                                                                                                       | Centralized developer portal with catalog, documentation, and software templates to build a ready to go application, including pipelines (CI/CD) and cloud services provisioning                                                                                                                                                                                                                                                                                                       |
 | [Snyk](https://snyk.io/) | [@robcresswell](https://github.com/robcresswell) | Developer portal for software discovery, API documentation and templating |
 | [Stilingue](https://www.stilingue.com.br/) | [@stilingue-inteligencia-artificial](https://github.com/Stilingue-IA), [@bbviana](https://github.com/bbviana) | Developer portal, services catalog and centralization of metrics from Grafana, Sentry and GCP. Furthermore, centralization of documentation and infra details like DNS, Network services, SSL and so on. |
+| [TUI Group](https://www.tuigroup.com/)                                      | [Simon Stamm](https://github.com/simonstamm), [Christian Rudolph](https://github.com/ChrisRu82)                                                                                                              | Developer portal for all engineer to provide discoverability to all internal components, APIs, documentation and to scaffold templates with integrations to our internal tools extended by plugins from our community.                                                                                                                               |