diff --git a/packages/create-app/templates/default-app/packages/app/cypress/integration/app.js b/packages/create-app/templates/default-app/packages/app/cypress/integration/app.js
index dde26b7b39..227e218fe6 100644
--- a/packages/create-app/templates/default-app/packages/app/cypress/integration/app.js
+++ b/packages/create-app/templates/default-app/packages/app/cypress/integration/app.js
@@ -1,6 +1,6 @@
 describe('App', () => {
   it('should render the catalog', () => {
     cy.visit('/');
-    cy.contains('Backstage Service Catalog');
+    cy.contains('Acme Corporation Service Catalog');
   });
 });
diff --git a/packages/e2e-test/src/commands/run.ts b/packages/e2e-test/src/commands/run.ts
index cfe0ad9685..c05aed0b83 100644
--- a/packages/e2e-test/src/commands/run.ts
+++ b/packages/e2e-test/src/commands/run.ts
@@ -301,7 +301,11 @@ async function testAppServe(pluginName: string, appDir: string) {
       try {
         const browser = new Browser();
 
-        await waitForPageWithText(browser, '/', 'Backstage Service Catalog');
+        await waitForPageWithText(
+          browser,
+          '/',
+          'Acme Corporation Service Catalog',
+        );
         await waitForPageWithText(
           browser,
           `/${pluginName}`,
diff --git a/plugins/catalog/src/components/CatalogPage/CatalogLayout.tsx b/plugins/catalog/src/components/CatalogPage/CatalogLayout.tsx
index 92f51ace06..9d658d7122 100644
--- a/plugins/catalog/src/components/CatalogPage/CatalogLayout.tsx
+++ b/plugins/catalog/src/components/CatalogPage/CatalogLayout.tsx
@@ -15,6 +15,7 @@
  */
 
 import {
+  configApiRef,
   Header,
   HomepageTimer,
   identityApiRef,
@@ -33,12 +34,13 @@ const CatalogLayout = ({ children }: Props) => {
   const greeting = getTimeBasedGreeting();
   const profile = useApi(identityApiRef).getProfile();
   const userId = useApi(identityApiRef).getUserId();
+  const orgName = useApi(configApiRef).getOptionalString('organization.name');
 
   return (
     <Page theme={pageTheme.home}>
       <Header
         title={`${greeting.greeting}, ${profile.displayName || userId}!`}
-        subtitle="Backstage Service Catalog"
+        subtitle={`${orgName || 'Backstage'} Service Catalog`}
         tooltip={greeting.language}
         pageTitleOverride="Home"
       >