diff --git a/.changeset/lemon-dancers-taste.md b/.changeset/lemon-dancers-taste.md
new file mode 100644
index 0000000000..0542fe4a54
--- /dev/null
+++ b/.changeset/lemon-dancers-taste.md
@@ -0,0 +1,9 @@
+---
+'@backstage/plugin-catalog-backend': patch
+---
+
+The codeowners processor extracts the username of the primary owner and uses this as the owner field.
+Given the kind isn't specified this is assumed to be a group and so the link to the owner in the about card
+doesn't work. This change specifies the kind where the entity is a user. e.g:
+
+`@iain-b` -> `user:iain-b`
diff --git a/plugins/catalog-backend/src/ingestion/processors/codeowners/resolve.test.ts b/plugins/catalog-backend/src/ingestion/processors/codeowners/resolve.test.ts
index ccf4493dc6..9e1893e4b1 100644
--- a/plugins/catalog-backend/src/ingestion/processors/codeowners/resolve.test.ts
+++ b/plugins/catalog-backend/src/ingestion/processors/codeowners/resolve.test.ts
@@ -29,7 +29,7 @@ describe('resolveCodeOwner', () => {
 
 describe('normalizeCodeOwner', () => {
   it('should remove the @ symbol', () => {
-    expect(normalizeCodeOwner('@yoda')).toBe('yoda');
+    expect(normalizeCodeOwner('@yoda')).toBe('user:yoda');
   });
 
   it('should remove org from org/team format', () => {
diff --git a/plugins/catalog-backend/src/ingestion/processors/codeowners/resolve.ts b/plugins/catalog-backend/src/ingestion/processors/codeowners/resolve.ts
index 886f3160b3..0fe69fab97 100644
--- a/plugins/catalog-backend/src/ingestion/processors/codeowners/resolve.ts
+++ b/plugins/catalog-backend/src/ingestion/processors/codeowners/resolve.ts
@@ -18,6 +18,10 @@ import * as codeowners from 'codeowners-utils';
 import { CodeOwnersEntry } from 'codeowners-utils';
 import { filter, get, head, pipe, reverse } from 'lodash/fp';
 
+const USER_PATTERN = /^@.*/;
+const GROUP_PATTERN = /^@.*\/.*/;
+const EMAIL_PATTERN = /^.*@.*\..*$/;
+
 export function resolveCodeOwner(
   contents: string,
   pattern = '*',
@@ -35,11 +39,11 @@ export function resolveCodeOwner(
 }
 
 export function normalizeCodeOwner(owner: string) {
-  if (owner.match(/^@.*\/.*/)) {
+  if (owner.match(GROUP_PATTERN)) {
     return owner.split('/')[1];
-  } else if (owner.match(/^@.*/)) {
-    return owner.substring(1);
-  } else if (owner.match(/^.*@.*\..*$/)) {
+  } else if (owner.match(USER_PATTERN)) {
+    return `user:${owner.substring(1)}`;
+  } else if (owner.match(EMAIL_PATTERN)) {
     return owner.split('@')[0];
   }