diff --git a/.changeset/twenty-pumpkins-work.md b/.changeset/twenty-pumpkins-work.md
new file mode 100644
index 0000000000..b729c989e5
--- /dev/null
+++ b/.changeset/twenty-pumpkins-work.md
@@ -0,0 +1,5 @@
+---
+'@backstage/core-components': patch
+---
+
+Clear the previously selected sign-in provider on failure
diff --git a/packages/core-components/src/layout/SignInPage/providers.tsx b/packages/core-components/src/layout/SignInPage/providers.tsx
index 0f5d3daf2e..19915e6aa9 100644
--- a/packages/core-components/src/layout/SignInPage/providers.tsx
+++ b/packages/core-components/src/layout/SignInPage/providers.tsx
@@ -143,6 +143,7 @@ export const useSignInProviders = (
         if (didCancel) {
           return;
         }
+        localStorage.removeItem(PROVIDER_STORAGE_KEY);
         errorApi.post(error);
         setLoading(false);
       });