diff --git a/.changeset/large-hats-reply.md b/.changeset/large-hats-reply.md
new file mode 100644
index 0000000000..02fe00d70c
--- /dev/null
+++ b/.changeset/large-hats-reply.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-scaffolder': minor
+---
+
+Text field content of the `EntityPicker` is now more readable as it uses entity title instead of entity reference.
diff --git a/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.tsx b/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.tsx
index b97b776b19..2ef5171c7b 100644
--- a/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.tsx
+++ b/plugins/scaffolder/src/components/fields/EntityPicker/EntityPicker.tsx
@@ -190,7 +190,7 @@ export const EntityPicker = (props: EntityPickerProps) => {
           typeof option === 'string'
             ? option
             : entities?.entityRefToPresentation.get(stringifyEntityRef(option))
-                ?.entityRef!
+                ?.primaryTitle!
         }
         autoSelect
         freeSolo={allowArbitraryValues}