diff --git a/.changeset/forty-mangos-fail.md b/.changeset/forty-mangos-fail.md
new file mode 100644
index 0000000000..d86d9c0e56
--- /dev/null
+++ b/.changeset/forty-mangos-fail.md
@@ -0,0 +1,5 @@
+---
+'@backstage/cli': patch
+---
+
+Slightly improve readability of "base URL conflict" error handling code
diff --git a/packages/cli/src/commands/start/startFrontend.ts b/packages/cli/src/commands/start/startFrontend.ts
index b7b81e6bff..991439c010 100644
--- a/packages/cli/src/commands/start/startFrontend.ts
+++ b/packages/cli/src/commands/start/startFrontend.ts
@@ -80,7 +80,7 @@ export async function startFrontend(options: StartAppOptions) {
         `⚠️   Conflict between app baseUrl and backend baseUrl:
 
     app.baseUrl:     ${appBaseUrl}
-    backend.baseUrl: ${appBaseUrl}
+    backend.baseUrl: ${backendBaseUrl}
 
     Must have unique hostname and/or ports.