diff --git a/docs/integrations/google-analytics/installation.md b/docs/integrations/google-analytics/installation.md
deleted file mode 100644
index d6c23cc4b0..0000000000
--- a/docs/integrations/google-analytics/installation.md
+++ /dev/null
@@ -1,23 +0,0 @@
----
-id: installation
-title: Google Analytics Installation
-sidebar_label: Installation
-# prettier-ignore
-description: Adding Google Analytics to Your App
----
-
-There is a basic
-[Google Analytics](https://marketingplatform.google.com/about/analytics/)
-integration built into Backstage. You can enable it by adding the following to
-your app configuration:
-
-```yaml
-app:
-  googleAnalyticsTrackingId: UA-000000-0
-```
-
-Replace the tracking ID with the one generated for you after signing up for the
-Google Analytics service.
-
-The default behavior is only to send a pageview hit. To record more, review the
-[Google Analytics developer documentation](https://developers.google.com/analytics/devguides/collection/gtagjs).
diff --git a/microsite/sidebars.json b/microsite/sidebars.json
index 9cf3b204c2..1f578e0cbe 100644
--- a/microsite/sidebars.json
+++ b/microsite/sidebars.json
@@ -146,11 +146,6 @@
         "label": "GitLab",
         "ids": ["integrations/gitlab/locations"]
       },
-      {
-        "type": "subcategory",
-        "label": "Google Analytics",
-        "ids": ["integrations/google-analytics/installation"]
-      },
       {
         "type": "subcategory",
         "label": "Google GCS",
diff --git a/mkdocs.yml b/mkdocs.yml
index 366411c7c4..364d44905f 100644
--- a/mkdocs.yml
+++ b/mkdocs.yml
@@ -97,8 +97,6 @@ nav:
           - Org Data: 'integrations/github/org.md'
       - GitLab:
           - Locations: 'integrations/gitlab/locations.md'
-      - Google Analytics:
-          - Installation: 'integrations/google-analytics/installation.md'
       - Google GCS:
           - Locations: 'integrations/google-cloud-storage/locations.md'
       - LDAP: