diff --git a/README.md b/README.md
index d2a671d189..2269306118 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-![headline](headline.png)
+![headline](docs/headline.png)
 
 # [Backstage](https://backstage.io)
 
diff --git a/headline.png b/docs/headline.png
similarity index 100%
rename from headline.png
rename to docs/headline.png