diff --git a/.changeset/sixty-files-talk.md b/.changeset/sixty-files-talk.md
new file mode 100644
index 0000000000..b19e1d0820
--- /dev/null
+++ b/.changeset/sixty-files-talk.md
@@ -0,0 +1,5 @@
+---
+'@backstage/plugin-analytics-module-ga': patch
+---
+
+Support self hosted analytics.js script via `gaAddress` config option
diff --git a/plugins/analytics-module-ga/config.d.ts b/plugins/analytics-module-ga/config.d.ts
index 4ccd66e1dd..ac4202fff8 100644
--- a/plugins/analytics-module-ga/config.d.ts
+++ b/plugins/analytics-module-ga/config.d.ts
@@ -27,6 +27,13 @@ export interface Config {
          */
         trackingId: string;
 
+        /**
+         * URL to Google Analytics analytics.js script
+         * Defaults to https://www.google-analytics.com/analytics.js
+         * @visibility frontend
+         */
+        gaAddress?: string;
+
         /**
          * Whether or not to log analytics debug statements to the console.
          * Defaults to false.
diff --git a/plugins/analytics-module-ga/src/apis/implementations/AnalyticsApi/GoogleAnalytics.ts b/plugins/analytics-module-ga/src/apis/implementations/AnalyticsApi/GoogleAnalytics.ts
index 1e6216936c..7db2ac1926 100644
--- a/plugins/analytics-module-ga/src/apis/implementations/AnalyticsApi/GoogleAnalytics.ts
+++ b/plugins/analytics-module-ga/src/apis/implementations/AnalyticsApi/GoogleAnalytics.ts
@@ -42,18 +42,25 @@ export class GoogleAnalytics implements AnalyticsApi {
   private constructor({
     cdmConfig,
     trackingId,
+    gaAddress,
     testMode,
     debug,
   }: {
     cdmConfig: CustomDimensionOrMetricConfig[];
     trackingId: string;
+    gaAddress: string;
     testMode: boolean;
     debug: boolean;
   }) {
     this.cdmConfig = cdmConfig;
 
     // Initialize Google Analytics.
-    ReactGA.initialize(trackingId, { testMode, debug, titleCase: false });
+    ReactGA.initialize(trackingId, {
+      gaAddress,
+      testMode,
+      debug,
+      titleCase: false,
+    });
   }
 
   /**
@@ -62,6 +69,9 @@ export class GoogleAnalytics implements AnalyticsApi {
   static fromConfig(config: Config) {
     // Get all necessary configuration.
     const trackingId = config.getString('app.analytics.ga.trackingId');
+    const gaAddress =
+      config.getOptionalString('app.analytics.ga.gaAddress') ??
+      'https://www.google-analytics.com/analytics.js';
     const debug = config.getOptionalBoolean('app.analytics.ga.debug') ?? false;
     const testMode =
       config.getOptionalBoolean('app.analytics.ga.testMode') ?? false;
@@ -82,6 +92,7 @@ export class GoogleAnalytics implements AnalyticsApi {
     // Return an implementation instance.
     return new GoogleAnalytics({
       trackingId,
+      gaAddress,
       cdmConfig,
       testMode,
       debug,